Outdoor Advertising News, Articles & Analysis

Read the latest Outdoor Advertising News, Articles & Analysis at Campaignlive UK

Articles: 2628 Results
Still from Amazon Books ad

Amazon Books brings reading to life with mixed media global campaign

'That reading feeling awaits' has been created by Droga5 London.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

Cadbury crumpled ad

Cadbury's glitchy outdoor ads aim to create mystery over limited-edition bars

Campaign has been created by VCCP London.

Billboard featuring a cockerel with the words pecker, fix yours at numan.com

Numan tells men to 'fix their peckers' in OOH campaign

The aim is to break down the taboo and embarrassment associated with erectile dysfunction.

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

A giant coral billboard that is shaped as the word 'Hope' has won a Grand Prix at the Cannes Media Lions category

Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the

Campaign editor-in-chief Gideon Spanier

A flair for the spectacular

The 2022 Outdoor Media Awards were marked by creativity and versatility

roadside poster advertises BBC programming about the environment

BBC lifts Grand Prix at Outdoor Media Awards 2022

The awards are run by Clear Channel, in partnership with Campaign.

A billboard of Churchill dog and ASA logo with text saying "So the ASA regulates UK ads, including online? Oooh yes"

ASA releases next phase of campaign to improve trust in advertising

Creative was handled by The Leith Agency, media planning and buying was handled by MediaCom Edinburgh.

Still from Burger King ad

Flying Whoppers feature in latest work from Burger King

Three spots have been created by Bartle Bogle Hegarty.