Print Advertising News, Articles & Analysis

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Press may have its day again

Press may have its day again

Print ad revenue is on the rise again, but have agencies lost the craft skills required to maximise this opportunity?

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz is making a direct comparison with arch-rival Hellmann's in a new outdoor and print campaign for Seriously Good Mayonnaise.

South Western Railway "Live big" by WCRS

South Western Railway "Live big" by WCRS

South Western Railway is depicting its network as something of a psychedelic magical mystery tour in this new campaign, which

Which? "Making change happen" by Grey London

Which? "Making change happen" by Grey London

, Grey London for Which

Which? is celebrating some of the landmark campaign victories in a campaign that comes shortly after its 60th anniversary.

easyJet "Germany" by VCCP

easyJet "Germany" by VCCP

, VCCP for easyJet

EasyJet took a cheeky pop at Germany with a press ad that ran the day after the World Cup champions'

Paddy Power says sorry for controversial polar bear campaign after social media backlash

Paddy Power says sorry for controversial polar bear campaign after social media backlash

Paddy Power has revealed that a print ad this week featuring a polar bear apparently graffitied with a St. George's

Paddy Power: why we decided to stoke outrage with a graffitied polar bear

Paddy Power: why we decided to stoke outrage with a graffitied polar bear

Paddy Power Betfair's head of major brand activations tells the story behind this week's controversial stunt

Turkey of the week: British Gas' soggy cover-wrap puts off commuters

Turkey of the week: British Gas' soggy cover-wrap puts off commuters

The daily commute just doesn't feel complete without smudges of ink on fingers and thumbs - a grubby reminder of

Camden Town Brewery wants Brits to fall back in love with lager in first national campaign

Camden Town Brewery wants Brits to fall back in love with lager in first national campaign

Lager has become "unloved", Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship

Tesco above-the-line adspend surges as rivals retrench

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.