Print Advertising News, Articles & Analysis

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Smartphone readership surge fuels pandemic boom for news brands and magazines

Smartphone readership surge fuels pandemic boom for news brands and magazines

Latest Pamco figures show smartphone growth is driving digital increases, while normal print audience reports are suspended due to the

Pick of the Week: Justice4Grenfell issues powerful reminder on third anniversary

Pick of the Week: Justice4Grenfell issues powerful reminder on third anniversary

Campaign by BBH is a memorial to the 72 victims of the Grenfell Tower fire.

Huawei launches press campaign in fightback over 5G security concerns

Huawei launches press campaign in fightback over 5G security concerns

Huawei stresses it is employee-owned private company whose model resembles John Lewis.

Three 'Real 5G' ads banned for being misleading

Three 'Real 5G' ads banned for being misleading

ASA banned work because consumers wouldn't understand how Three was justifying its superior 5G coverage.

Is it irresponsible for media owners to accept ads from fossil fuel companies?

Is it irresponsible for media owners to accept ads from fossil fuel companies?

A newspaper such as The Guardian may feel it is 'on brand' to reject certain advertisers, but should TV, radio

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

BT hit with seventh ad ban

BT hit with seventh ad ban

Ad watchdog has investigated telecoms giant 11 times in past four years.

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.

Press may have its day again

Press may have its day again

Print ad revenue is on the rise again, but have agencies lost the craft skills required to maximise this opportunity?

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz is making a direct comparison with arch-rival Hellmann's in a new outdoor and print campaign for Seriously Good Mayonnaise.