Print Advertising News, Articles & Analysis

Read the latest Print Advertising News, Articles & Analysis at Campaignlive UK

Articles: 1413 Results
Three 'Real 5G' ads banned for being misleading
March 25, 2020 by Omar Oakes

Three 'Real 5G' ads banned for being misleading

ASA banned work because consumers wouldn't understand how Three was justifying its superior 5G coverage.

Is it irresponsible for media owners to accept ads from fossil fuel companies?
February 07, 2020 by Omar Oakes

Is it irresponsible for media owners to accept ads from fossil fuel companies?

A newspaper such as The Guardian may feel it is 'on brand' to reject certain advertisers, but should TV, radio

Google UK aims ads at media buyers amid concerns of being 'taken for granted'
September 01, 2019 by Omar Oakes

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

BT hit with seventh ad ban
February 27, 2019 by Omar Oakes

BT hit with seventh ad ban

Ad watchdog has investigated telecoms giant 11 times in past four years.

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit
October 22, 2018 by Simon Gwynn

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.

Press may have its day again
August 14, 2018 by Claire Beale

Press may have its day again

Print ad revenue is on the rise again, but have agencies lost the craft skills required to maximise this opportunity?

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's
July 20, 2018 by Simon Gwynn

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz is making a direct comparison with arch-rival Hellmann's in a new outdoor and print campaign for Seriously Good Mayonnaise.

South Western Railway "Live big" by WCRS

South Western Railway "Live big" by WCRS

July 04, 2018

South Western Railway is depicting its network as something of a psychedelic magical mystery tour in this new campaign, which

Which? "Making change happen" by Grey London

Which? "Making change happen" by Grey London

July 03, 2018

, Grey London for Which

Which? is celebrating some of the landmark campaign victories in a campaign that comes shortly after its 60th anniversary.

easyJet "Germany" by VCCP

easyJet "Germany" by VCCP

June 29, 2018

, VCCP for easyJet

EasyJet took a cheeky pop at Germany with a press ad that ran the day after the World Cup champions'