Print Advertising News, Articles & Analysis

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Articles: 4092 Results
Smartphone readership surge fuels pandemic boom for news brands and magazines
September 15, 2020 by Omar Oakes

Smartphone readership surge fuels pandemic boom for news brands and magazines

Latest Pamco figures show smartphone growth is driving digital increases, while normal print audience reports are suspended due to the

Pick of the Week: Justice4Grenfell issues powerful reminder on third anniversary
June 18, 2020 by Brittaney Kiefer

Pick of the Week: Justice4Grenfell issues powerful reminder on third anniversary

Campaign by BBH is a memorial to the 72 victims of the Grenfell Tower fire.

Huawei launches press campaign in fightback over 5G security concerns
June 08, 2020 by Omar Oakes

Huawei launches press campaign in fightback over 5G security concerns

Huawei stresses it is employee-owned private company whose model resembles John Lewis.

Three 'Real 5G' ads banned for being misleading
March 25, 2020 by Omar Oakes

Three 'Real 5G' ads banned for being misleading

ASA banned work because consumers wouldn't understand how Three was justifying its superior 5G coverage.

Is it irresponsible for media owners to accept ads from fossil fuel companies?
February 07, 2020 by Omar Oakes

Is it irresponsible for media owners to accept ads from fossil fuel companies?

A newspaper such as The Guardian may feel it is 'on brand' to reject certain advertisers, but should TV, radio

Google UK aims ads at media buyers amid concerns of being 'taken for granted'
September 01, 2019 by Omar Oakes

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

BT hit with seventh ad ban
February 27, 2019 by Omar Oakes

BT hit with seventh ad ban

Ad watchdog has investigated telecoms giant 11 times in past four years.

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit
October 22, 2018 by Simon Gwynn

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.

Press may have its day again
August 14, 2018 by Claire Beale

Press may have its day again

Print ad revenue is on the rise again, but have agencies lost the craft skills required to maximise this opportunity?

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's
July 20, 2018 by Simon Gwynn

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz is making a direct comparison with arch-rival Hellmann's in a new outdoor and print campaign for Seriously Good Mayonnaise.