Programmatic Advertising News, Articles & Analysis
Read the latest Programmatic Advertising News, Articles & Analysis at Campaignlive UK
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across
Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up.
UK and pan-EMEA sales chief Rak Patel signals key moment for podcast advertising, which Spotify is betting on to grow
Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction
Summer decline in digital revenues was not as bad as anticipated, with publishers prioritising non-advertising revenue in the year ahead.
Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high?
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for
Belgium's APD-GBA's findings will be seen as significant.
From today, agencies from Omnicom and Publicis Groupe will have access to the long-awaited ad-buying platform for ITV Hub.
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