Programmatic Advertising News, Articles & Analysis

Read the latest Programmatic Advertising News, Articles & Analysis at Campaignlive UK

Articles: 12 Results
Advertising 'fuelling' child sexual exploitation, UK government claims

Advertising 'fuelling' child sexual exploitation, UK government claims

Home secretary launches task force to investigate the problem during a trip to US.

Russell & Bromley appoints new IPG agency Reprise to handle digital media
Toyota launches Snapchat and Spotify tie-ups for Aygo campaign

Toyota launches Snapchat and Spotify tie-ups for Aygo campaign

Toyota has launched partnership deals with Snapchat and Spotify as part of a new effort to pitch the Aygo marque

IPA: Google and Facebook are not moving fast enough to tackle ad problems

IPA: Google and Facebook are not moving fast enough to tackle ad problems

The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement

Bridging the gap between creative and programmatic

Bridging the gap between creative and programmatic

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity

Why the arrival of influencers proves that podcasts mean business

Why the arrival of influencers proves that podcasts mean business

It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting

Google Chrome move could reverse progress in battle against ad-blockers

Google Chrome move could reverse progress in battle against ad-blockers

The number of UK internet users that use ad-blocking software this year will be lower than previously expected, according to

Local news brands offer advertisers a trusted platform

Local news brands offer advertisers a trusted platform

Local news brands are a clear alternative to the opacity and uncertainty of blind programmatic buying of digital. By the

Google shouldn't let a good crisis go to waste

Google shouldn't let a good crisis go to waste

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Brand safety: How the YouTube kerfuffle is playing out in APAC

Brand safety: How the YouTube kerfuffle is playing out in APAC

Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.