Programmatic Advertising News, Articles & Analysis

Read the latest Programmatic Advertising News, Articles & Analysis at Campaignlive UK

Articles: 15 Results
Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Sky Media launches self-serve media planning for addressable TV

Sky Media launches self-serve media planning for addressable TV

Sky Analytics is launching on AdSmart and On Demand.

Give Ofcom power to regulate Facebook and Google, Lords say

Give Ofcom power to regulate Facebook and Google, Lords say

Peers call for big tech to be reined in by a single regulator with complete oversight over the industry.

Advertising 'fuelling' child sexual exploitation, UK government claims

Advertising 'fuelling' child sexual exploitation, UK government claims

Home secretary launches task force to investigate the problem during a trip to US.

Russell & Bromley appoints new IPG agency Reprise to handle digital media
Toyota launches Snapchat and Spotify tie-ups for Aygo campaign

Toyota launches Snapchat and Spotify tie-ups for Aygo campaign

Toyota has launched partnership deals with Snapchat and Spotify as part of a new effort to pitch the Aygo marque

IPA: Google and Facebook are not moving fast enough to tackle ad problems

IPA: Google and Facebook are not moving fast enough to tackle ad problems

The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement

Bridging the gap between creative and programmatic

Bridging the gap between creative and programmatic

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity

Why the arrival of influencers proves that podcasts mean business

Why the arrival of influencers proves that podcasts mean business

It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting

Google Chrome move could reverse progress in battle against ad-blockers

Google Chrome move could reverse progress in battle against ad-blockers

The number of UK internet users that use ad-blocking software this year will be lower than previously expected, according to