Programmatic Advertising News, Articles & Analysis
Read the latest Programmatic Advertising News, Articles & Analysis at Campaignlive UK
Toyota has launched partnership deals with Snapchat and Spotify as part of a new effort to pitch the Aygo marque
The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement
It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity
It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting
The number of UK internet users that use ad-blocking software this year will be lower than previously expected, according to
Local news brands are a clear alternative to the opacity and uncertainty of blind programmatic buying of digital. By the
The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.
Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.
Slow load times and disruptions can hurt publishers' return-on-investment.
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