Programmatic Advertising News, Articles & Analysis

Read the latest Programmatic Advertising News, Articles & Analysis at Campaignlive UK

Articles: 43 Results
Advertisers spend $2.6bn on misinformation websites, study finds

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Breaking down the post-cookie solutions: Unified ID 2.0

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across

Time for media's squeezed middle to take action

Time for media's squeezed middle to take action

Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up.

Spotify launches Podcast Ads in UK in 'step change' for industry

Spotify launches Podcast Ads in UK in 'step change' for industry

UK and pan-EMEA sales chief Rak Patel signals key moment for podcast advertising, which Spotify is betting on to grow

The reality of OOH is that it can’t be dumbed down to just an impression buy

The reality of OOH is that it can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction

Digital publishers find solace in subscriptions through Covid amid ad revenue slump

Digital publishers find solace in subscriptions through Covid amid ad revenue slump

Summer decline in digital revenues was not as bad as anticipated, with publishers prioritising non-advertising revenue in the year ahead.

The biggest challenge facing programmatic OOH may be its name

The biggest challenge facing programmatic OOH may be its name

Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high?

TikTok partners Shopify for social commerce

TikTok partners Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for

Influential Euro regulator finds online advertising in GDPR breach

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

ITV launches Planet V as 'new programmatic ecosystem' for UK TV market

ITV launches Planet V as 'new programmatic ecosystem' for UK TV market

From today, agencies from Omnicom and Publicis Groupe will have access to the long-awaited ad-buying platform for ITV Hub.