Radio Advertising News, Articles & Analysis

Read the latest Radio Advertising News, Articles & Analysis at Campaignlive UK

Articles: 442 Results
Tesco above-the-line adspend surges as rivals retrench

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.

Wickes brand chief on life with Christian O'Connell

Wickes brand chief on life with Christian O'Connell

The DIY brand reflects on its six-year partnership with Absolute Radio.

How radio's revival will continue in 2018

How radio's revival will continue in 2018

Radio is enjoying a revival, as technological advances drive its evolution as an innovative and progressive ad medium, Flora Williams,

Top 10 radio ads of 2017

Top 10 radio ads of 2017

From a counter-terrorism police investigation to an exhilarated turn on the biggest slide in the world, Campaign ranks the top

Public Health England's catchy jingle aims to make danger of antibiotic resistance unforgettable

Public Health England's catchy jingle aims to make danger of antibiotic resistance unforgettable

Public Health England is today launching a £2m campaign to "Keep antibiotics working" by discouraging people from using them when

It's time UK brands tuned into podcast advertising

It's time UK brands tuned into podcast advertising

If brands can find the right sound, the growing popularity of podcasts offers a rich marketing opportunity, writes MC&C's digital

Deliveroo kicks off multi-channel campaign with 46,000 different audio ads

Deliveroo kicks off multi-channel campaign with 46,000 different audio ads

Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with

Why the arrival of influencers proves that podcasts mean business

Why the arrival of influencers proves that podcasts mean business

It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting

Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg

Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg

Ogilvy & Mather Johannesburg have won the top prize in the radio category at this year's Cannes Lions for a

Plusnet radio ads banned for saying terms and conditions too quickly

Plusnet radio ads banned for saying terms and conditions too quickly

Two radio ads by Plusnet have been banned after terms and conditions were read out too quickly to be understood.