Radio Advertising News, Articles & Analysis

Read the latest Radio Advertising News, Articles & Analysis at Campaignlive UK

Articles: 438 Results
Public Health England's catchy jingle aims to make danger of antibiotic resistance unforgettable

Public Health England's catchy jingle aims to make danger of antibiotic resistance unforgettable

Public Health England is today launching a £2m campaign to "Keep antibiotics working" by discouraging people from using them when

It's time UK brands tuned into podcast advertising

It's time UK brands tuned into podcast advertising

If brands can find the right sound, the growing popularity of podcasts offers a rich marketing opportunity, writes MC&C's digital

Deliveroo kicks off multi-channel campaign with 46,000 different audio ads

Deliveroo kicks off multi-channel campaign with 46,000 different audio ads

Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with

Why the arrival of influencers proves that podcasts mean business

Why the arrival of influencers proves that podcasts mean business

It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting

Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg

Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg

Ogilvy & Mather Johannesburg have won the top prize in the radio category at this year's Cannes Lions for a

Plusnet radio ads banned for saying terms and conditions too quickly

Plusnet radio ads banned for saying terms and conditions too quickly

Two radio ads by Plusnet have been banned after terms and conditions were read out too quickly to be understood.

Listen up! Why digital audio is set to experience a creative revolution

Listen up! Why digital audio is set to experience a creative revolution

Jo McCrostie, Global's creative director, says we're just at the start of an audio revolution and she has examples to

Row over Brut plug on Radio 4 shows peril of mixing journalism and brands

Row over Brut plug on Radio 4 shows peril of mixing journalism and brands

BBC Today's Garry Richardson told everyone he was speaking to a cricketer, "in conjunction with Brut aftershave who he is

Retail brands help radio post record ad revenues

Retail brands help radio post record ad revenues

Retail advertisers helped commercial radio record its highest-ever ad revenues in 2016, up 5.4% year on year to reach £645.8m.

KitKat "Have a break from Valentines" by J Walter Thompson London

KitKat "Have a break from Valentines" by J Walter Thompson London

, JWT London for Kit Kat

KitKat taps into people's frustration with Valentine's Day in two humorous radio ads.