Sponsorship Advertising News, Articles & Analysis

Read the latest Sponsorship Advertising News, Articles & Analysis at Campaignlive UK

Articles: 46 Results
Ex-footballer Louis Saha launches influencer marketing platform

Ex-footballer Louis Saha launches influencer marketing platform

Influencers and brands can rate each other on platform...

Spotify offers UK brand sponsorship for personalised playlist

Spotify offers UK brand sponsorship for personalised playlist

Vodafone will be playlist's first sponsor.

Brand Film Festival: Alex Nagshineh, winner, Brand Documentary 2018

Brand Film Festival: Alex Nagshineh, winner, Brand Documentary 2018

Nagshineh, creative director at Don't Look Films and Bonafide magazine, talks about making a winning entry for the Brand Film

Axa launches branded content push featuring Sue Perkins with Sky and News UK

Axa launches branded content push featuring Sue Perkins with Sky and News UK

Sky will air three documentaries, The Sunday Times Magazine will publish four long-form articles and the Axa brand will feature

Screwfix "World Cup idents" by Ogilvy

Screwfix "World Cup idents" by Ogilvy

Screwfix has rounded up a group of men - and women - who share a name with former England footballers

More Th>n "Defuse the drama" by VCCP

More Th>n "Defuse the drama" by VCCP

, VCCP for More Th>n

More Than's sponsorship idents for ITV Showcase Drama feature the brand's fictional founder, Mordenn, defusing a range of extremely tense

Fever-Tree replaces Aegon as Queen's Club tennis title sponsor

Fever-Tree replaces Aegon as Queen's Club tennis title sponsor

Fever-Tree is to take over as title sponsor of The Queen's Club tennis tournament, ending insurer Aegon's nine-year tenure.

McDonald's aims upmarket with ITV rugby sponsorship

McDonald's aims upmarket with ITV rugby sponsorship

McDonald's has signed up to sponsor ITV's coverage of the NatWest Six Nations rugby union tournament, marking the brand's biggest

Onken returns to TV as sponsor of ITV's Lorraine

Onken returns to TV as sponsor of ITV's Lorraine

Dairy brand Onken has signed a 12-month deal to sponsor ITV's daytime magazine show Lorraine, as the brand looks to

Should brands steer clear of the World Cup?

Should brands steer clear of the World Cup?

With Fifa's reputation in tatters and mounting concerns over hooliganism in the host country, would brands be wise to avoid