Sponsorship Advertising News, Articles & Analysis

Read the latest Sponsorship Advertising News, Articles & Analysis at Campaignlive UK

Articles: 74 Results
Oppo "Courting the colour" by BlueCurrent

Oppo "Courting the colour" by BlueCurrent

Smartphone brand Oppo has promoted its partnership with Wimbledon and its latest Find X3 Pro handset through a photographic exhibition.

It's out with the old brands, in with the new at Uefa Euro 2020

It's out with the old brands, in with the new at Uefa Euro 2020

The new sponsorship line-up for next month’s European Championships shows how much has changed in five years in the world

Should brands skip the Tokyo Olympics and think Paris 2024?

Should brands skip the Tokyo Olympics and think Paris 2024?

Due to the pandemic, the hype around the Tokyo Olympic Games has been largely absent and some brands are looking

Time for media's squeezed middle to take action

Time for media's squeezed middle to take action

Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up.

McVitie's to sponsor new Vernon Kay talent show on ITV

McVitie's to sponsor new Vernon Kay talent show on ITV

'Game of Talents' will run on Saturday night primetime.

Aldi's Bake Off sponsorship doubles in value to £4m

Aldi's Bake Off sponsorship doubles in value to £4m

Discount grocer's idents will feature in Channel 4's expanding universe of televised competitive baking.

Spotify launches Podcast Ads in UK in 'step change' for industry

Spotify launches Podcast Ads in UK in 'step change' for industry

UK and pan-EMEA sales chief Rak Patel signals key moment for podcast advertising, which Spotify is betting on to grow

Argos becomes fourth headline sponsor of Coronation Street in 60 years

Argos becomes fourth headline sponsor of Coronation Street in 60 years

Deal is worth about £10m a year.

Digital publishers find solace in subscriptions through Covid amid ad revenue slump

Digital publishers find solace in subscriptions through Covid amid ad revenue slump

Summer decline in digital revenues was not as bad as anticipated, with publishers prioritising non-advertising revenue in the year ahead.

Spotify ramps up commercial with EMEA and UK sales director roles

Spotify ramps up commercial with EMEA and UK sales director roles

Music and streaming company is bolstering its pan-EMEA and UK sales teams with newly-created positions.