Sponsorship Advertising News, Articles & Analysis

Read the latest Sponsorship Advertising News, Articles & Analysis at Campaignlive UK

Articles: 43 Results
Axa launches branded content push featuring Sue Perkins with Sky and News UK

Axa launches branded content push featuring Sue Perkins with Sky and News UK

Sky will air three documentaries, The Sunday Times Magazine will publish four long-form articles and the Axa brand will feature

Screwfix "World Cup idents" by Ogilvy

Screwfix "World Cup idents" by Ogilvy

Screwfix has rounded up a group of men - and women - who share a name with former England footballers

More Th>n "Defuse the drama" by VCCP

More Th>n "Defuse the drama" by VCCP

, VCCP for More Th>n

More Than's sponsorship idents for ITV Showcase Drama feature the brand's fictional founder, Mordenn, defusing a range of extremely tense

Fever-Tree replaces Aegon as Queen's Club tennis title sponsor

Fever-Tree replaces Aegon as Queen's Club tennis title sponsor

Fever-Tree is to take over as title sponsor of The Queen's Club tennis tournament, ending insurer Aegon's nine-year tenure.

McDonald's aims upmarket with ITV rugby sponsorship

McDonald's aims upmarket with ITV rugby sponsorship

McDonald's has signed up to sponsor ITV's coverage of the NatWest Six Nations rugby union tournament, marking the brand's biggest

Onken returns to TV as sponsor of ITV's Lorraine

Onken returns to TV as sponsor of ITV's Lorraine

Dairy brand Onken has signed a 12-month deal to sponsor ITV's daytime magazine show Lorraine, as the brand looks to

Should brands steer clear of the World Cup?

Should brands steer clear of the World Cup?

With Fifa's reputation in tatters and mounting concerns over hooliganism in the host country, would brands be wise to avoid

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Wickes strikes eight-figure deal to sponsor Homes programming on Channel 4

Wickes strikes eight-figure deal to sponsor Homes programming on Channel 4

Home improvement retailer Wickes has struck a deal worth at least £10m over three years to succeed British Gas as

Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi is upping its commitment to Team GB, extending its sponsorship from Rio 2016 up to Tokyo 2020.