Sponsorship Advertising News, Articles & Analysis
Read the latest Sponsorship Advertising News, Articles & Analysis at Campaignlive UK
With Fifa's reputation in tatters and mounting concerns over hooliganism in the host country, would brands be wise to avoid
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Home improvement retailer Wickes has struck a deal worth at least £10m over three years to succeed British Gas as
Aldi is upping its commitment to Team GB, extending its sponsorship from Rio 2016 up to Tokyo 2020.
We Londoners live in the most creative city on Earth.
Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show
Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after
Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form
WPP is considering selling its stake in Chime Communications, after the latter agreed to buy motorsports marketing firm Just Marketing
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