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Strategy News, Articles & Analysis
Read the latest Strategy News, Articles & Analysis at Campaignlive UK
Amazon's Audible consolidates £378m global media account
Global review consolidated media in 10 markets to single agency.
50 years of Pride: What UK brands need to know about the past to show up in the present
With the 50th anniversary of Pride coming up, brands need to go a step further than just donning the rainbow
Struggling to click on all the traffic lights in a photo? Don't worry, you're only human
It's time for online authentication to stop being so robotic.
EssenceMediacom CEO Nick Lawson unveils new global leadership team
Josh Krichefski and Tim Irwin handed key roles.
Media spotlight: Nationwide tackles racism in football following Euros final
In the latest instalment of the series, Wavemaker talks about its partnership with Nationwide to tackle racism head-on following the
Should creatives consider phobias when creating ads?
While there are many phobias and those with them won't all react in the same way, it's worth taking them
Toe-dipping is not enough: the non-sponsor’s guide to Women’s Euro 2022
It's not too late for brands to get involved in this summer's tournament.
Creatives need to have the guts to sell less
Shifts in consumer behaviour have seen many buying less as they look to do their bit for sustainability. As an
Moral authority?
As creatives and problem solvers, we can help clients and the wider industry find their true moral compass.
Seven ways to focus on the now
In this extract from The Rebuilders, its authors, Sara Tate and Anna Vogt, discuss the importance of 'working with the
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