Strategy News, Articles & Analysis

Read the latest Strategy News, Articles & Analysis at Campaignlive UK

Articles: 11 Results
A little more conversation, a little less action please

A little more conversation, a little less action please

Like the trailers before the movie or the slow ascent of the roller coaster, meeting foreplay builds excitement and tension.

Two-thirds of planners found it harder to work with creatives during Covid

Two-thirds of planners found it harder to work with creatives during Covid

Many aspects of working life became tougher, APG survey finds – but more than seven in 10 want to continue

Send in the clowns

Send in the clowns

The true magic of advertising lies in making them laugh

You can't just put a planner in a consultancy and expect different answers

You can't just put a planner in a consultancy and expect different answers

To be a success, planning consultancies have to free themselves of the agency boxes that they were once placed in.

Why we’re worth it

Why we’re worth it

This awards season we should be doing an effectiveness audit on ourselves

Measuring gender equality is not enough – it's time to act

Measuring gender equality is not enough – it's time to act

Five ways to drive progress, by co-founders of the Conscious Advertising Network.

Give everyone the gift of belonging

Give everyone the gift of belonging

If you have ever felt left out, you can empathise with those who feel like they don't belong and make

How advertisers and agencies should navigate the hate

How advertisers and agencies should navigate the hate

Advertisers are increasingly more open to conversations linked to media responsibility.

MSQ acquires digital marketing agency MBA

MSQ acquires digital marketing agency MBA

MBA will merge with an existing MSQ agency Stack.

The rise of Clubhouse means you should reassess your social strategy

The rise of Clubhouse means you should reassess your social strategy

Clubhouse, TikTok and gaming platforms provide a route for brands to tap into whole new cultures and subcultures.