Strategy News, Articles & Analysis
Read the latest Strategy News, Articles & Analysis at Campaignlive UK
A little more conversation, a little less action please
Like the trailers before the movie or the slow ascent of the roller coaster, meeting foreplay builds excitement and tension.
Two-thirds of planners found it harder to work with creatives during Covid
Many aspects of working life became tougher, APG survey finds – but more than seven in 10 want to continue
Send in the clowns
The true magic of advertising lies in making them laugh
You can't just put a planner in a consultancy and expect different answers
To be a success, planning consultancies have to free themselves of the agency boxes that they were once placed in.
Why we’re worth it
This awards season we should be doing an effectiveness audit on ourselves
Measuring gender equality is not enough – it's time to act
Five ways to drive progress, by co-founders of the Conscious Advertising Network.
Give everyone the gift of belonging
If you have ever felt left out, you can empathise with those who feel like they don't belong and make
How advertisers and agencies should navigate the hate
Advertisers are increasingly more open to conversations linked to media responsibility.
MSQ acquires digital marketing agency MBA
MBA will merge with an existing MSQ agency Stack.
The rise of Clubhouse means you should reassess your social strategy
Clubhouse, TikTok and gaming platforms provide a route for brands to tap into whole new cultures and subcultures.
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