TV Advertising News, Articles & Analysis

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Watch: Adam & Eve/DDB takes sixth Advertising Agency of the Year crown

Watch: Adam & Eve/DDB takes sixth Advertising Agency of the Year crown

Agency's staff answer quick-fire questions about their year.

Famous women change their names to make Refuge's helpline go viral

Famous women change their names to make Refuge's helpline go viral

Twitter takeover aims to ensure as many women as possible learn number of helpline.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

What risk does ad fraud pose to connected TV?

What risk does ad fraud pose to connected TV?

As television streaming grows more popular, ad-funded broadcasters could increasingly turn to programmatic buying options. But will ad fraud start

Amazon and Google use Super Bowl to do battle over voice assistants

Amazon and Google use Super Bowl to do battle over voice assistants

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of

Audi Super Bowl spot drives sustainability message

Audi Super Bowl spot drives sustainability message

The ad, starring Maisie Williams, is set to Let It Go from Frozen.

Bupa aims to challenge 'normal' in mental-health campaign

Bupa aims to challenge 'normal' in mental-health campaign

It is first ad by MullenLowe London...

BBC's comedy campaign wants to lure younger viewers to iPlayer

BBC's comedy campaign wants to lure younger viewers to iPlayer

Stars of mockumentary-style ads miss point of their own shows

Love Island advertiser Missguided rapped for using 'overly sexualised' models

Love Island advertiser Missguided rapped for using 'overly sexualised' models

Women's clothing brand argued that Love Island aims to draw crowds by showing contestants dressed in swimwear.

O2 launches 'world's first live ad' powered by 5G

O2 launches 'world's first live ad' powered by 5G

Brand shot live ad during England's defeat of Argentina in Rugby World Cup.