TV Advertising News, Articles & Analysis

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M&S drops Christmas TV ad for troubled clothing business

M&S drops Christmas TV ad for troubled clothing business

The focus this festive season will be on food.

ITV extends four-week AB deadlines into 2021

ITV extends four-week AB deadlines into 2021

ITV said a trial period during the autumn, in which the standard nine-week deadlines were suspended, was “successful”.

ITV picks Rufus Radcliffe to lead new on-demand unit as it shifts focus to streaming

ITV picks Rufus Radcliffe to lead new on-demand unit as it shifts focus to streaming

Changing viewing habits have led to broadcaster's business restructure.

Channel 4 makes four-week advanced booking deadlines permanent

Channel 4 makes four-week advanced booking deadlines permanent

Broadcaster to stick to four-week deadline in order to give TV advertisers more long-term “flexibility”.

Exposure to TV ads up 15% during height of lockdown

Exposure to TV ads up 15% during height of lockdown

Even children were watching more broadcast TV and exposed to a greater volume of advertising in the weeks following the

ITV launches Planet V as 'new programmatic ecosystem' for UK TV market

ITV launches Planet V as 'new programmatic ecosystem' for UK TV market

From today, agencies from Omnicom and Publicis Groupe will have access to the long-awaited ad-buying platform for ITV Hub.

Global launches first multi-brand ad campaign

Global launches first multi-brand ad campaign

Brand portfolio is united in TV spot.

AA’s remotely-directed puppetry steals the show in TV creativity award

AA’s remotely-directed puppetry steals the show in TV creativity award

Adam & Eve/DDB’s ad for The Automobile Association winds the car window down and feels the exhilaration of winning the

Ben Middleton's summer TV ad reviews

Ben Middleton's summer TV ad reviews

Great British Bake Off welcomes new sponsor Aldi and end of flour shortages

Great British Bake Off welcomes new sponsor Aldi and end of flour shortages

Channel 4 launches marketing campaign for upcoming return of popular baking series.