TV Advertising News, Articles & Analysis

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John Lewis's 'Moz the monster' has lowest awareness of brand's last five Christmas ads after 10 days

John Lewis's 'Moz the monster' has lowest awareness of brand's last five Christmas ads after 10 days

After a strong start, the latest John Lewis Christmas ad is failing to keep pace with its predecessors in awareness

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung will make history on Friday night with what it claims is the longest single-shot TV ad ever screened in

TV industry joins forces in first global initiative to prove power of medium

TV industry joins forces in first global initiative to prove power of medium

TV broadcasters and trade bodies from across the globe have partnered for the first time to give advertisers a single

Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

Lloyds Bank and its creative agency, Adam & Eve/DDB, have been named as the new winners of Channel 4's Diversity

Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows

Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows

Goodness Knows, a new brand from Mars Chocolate, is making its TV debut with a TV ad that appeals to

Asda ad brings shoppers on a whimsical journey through its Christmas workshop

Asda ad brings shoppers on a whimsical journey through its Christmas workshop

A girl and her grandfather discover a magical Christmas workshop to the tune of Fleetwood Mac in Asda's festive campaign

Intu "Guide to Christmassing" by Now

Intu "Guide to Christmassing" by Now

Intu, the shopping centre owner, introduces the art of "Christmassing" by bringing back the bird puppet characters from last year's

Argos invites trio of kids to star in its Christmas TV ad

Argos invites trio of kids to star in its Christmas TV ad

Argos is running a competition that will allow three young competition winners to appear in one-off versions of its Christmas

How Channel 4 built a disruptive giant that represents everything about the brand

How Channel 4 built a disruptive giant that represents everything about the brand

The giant that stars in Channel 4's new idents had to represent the broadcaster's values while being relatable to Britain's

Currys PC World puts employees in the frame in Christmas campaign

Currys PC World puts employees in the frame in Christmas campaign

Currys PC World is aiming to "elevate" the role played by its staff members in its Christmas ad campaign, launching