TV Advertising News, Articles & Analysis

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A still from the Maltesers 'New Boyfriend' ad featuring three women talking about their love life

Campaign podcast: Why are disabled people still so poorly represented in ads?

With Channel 4’s Diversity in Advertising Award turning the focus back on to disability this year – both visible and

England's Harry Kane in action holds off Hungary's Zsolt Nagy in UEFA Nations League game this year. Photo: Getty Images

ITV dangles discount for World Cup spots

Broadcaster seeks to fuel demand for live coverage, with games including England versus USA.

A Big Brother teaser aired during Love Island last night

Media buyers welcome ITV revival of Big Brother

Reboot can be a success if ITV can 'breathe fresh life' into the original reality TV format, ad buyers say.

The ITV logo

ITV first-half ad revenues climb 5%

Broadcaster expecting ad revenues to drop in July and August due to tough comparatives but looks forward to World Cup

TV ad for CALM

CALM's "The last photo" wins TV creativity award

The Adam & Eve/DDB-created film is the latest Thinkboxes winner

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

Channel 4 boss Alex Mahon

Channel 4 boss Alex Mahon's pay rises 20% in 'record-breaking' year

Executive leaders were rewarded with bumper bonuses, according to Channel 4's annual report.

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

A headshot of NBCUniversal's president and MD of global advertising and partnerships, KC Sullivan

NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’

KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in areas such as measurement and

A portrait of Channel 4 chief marketing officer Zaid Al-Qassab

Advertising is failing Britain's disabled population – we must do better

Disabled people are largely underrepresented in advertising, despite making up a fifth of the population. Here's why we are challenging