TV Advertising News, Articles & Analysis

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Sky Media launches self-serve media planning for addressable TV

Sky Media launches self-serve media planning for addressable TV

Sky Analytics is launching on AdSmart and On Demand.

McDonald's launches blockbuster-inspired idents for ITV film sponsorship

McDonald's launches blockbuster-inspired idents for ITV film sponsorship

Just like acting, fast food is all about the delivery.

The making of the ad: The end of the FCA's Arnie head

The making of the ad: The end of the FCA's Arnie head

Campaign goes behind the scenes with M&C Saatchi at the shoot of its latest FCA campaign.

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Sex Education actress plays on awkwardness in new Diet Coke ad.

Channel 4's next Diversity in Advertising Award focuses on LGBT+ representation

Channel 4's next Diversity in Advertising Award focuses on LGBT+ representation

Annual award offers £1m worth of commercial airtime.

BrewDog and Uncommon get real with 'most honest ad ever'

BrewDog and Uncommon get real with 'most honest ad ever'

Bare copy and art direction speak to advertising cynics.

Visa "One moment can change the game" by Saatchi & Saatchi London

Visa "One moment can change the game" by Saatchi & Saatchi London

, Saatchi & Saatchi London for Visa

The extraordinary stories behind some of the planet's leading female football players are on show in Visa's global campaign for

Spotify "Singalong" by Spotify

Spotify "Singalong" by Spotify

The streaming brand's global campaign aims to showcase the surprising ways in which music can elevate life's mundane moments.

ITV "Deaf Awareness Week" by ITV Creative

ITV "Deaf Awareness Week" by ITV Creative

, ITV Creative for ITV

To mark Deaf Awareness Week, ITV Creative is adding subtitles to on-air promotions for shows across its channels.

Anchor "Butter the food. Butter the mood" by Engine

Anchor "Butter the food. Butter the mood" by Engine

, Engine for Anchor

Fans of the classic sitcom Desmond's on Channel 4 will recognise the soundtrack to this joyful TV spot for butter