Video Advertising News, Articles & Analysis

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All Creatures Great and Small on My5

Paramount expands EyeQ ad platform globally and merges My5 and Pluto TV in the UK

The one-stop shop for advertising on Paramount channels was previously available only in the US.

Still image of Sony and adam&eveDDB's campaign "Play closer", showing David Beckham and Zinedine Zidane

PlayStation encourages gamers to ‘play closer’ in FC 24 ad

Spot was produced in collaboration with Adam & Eve/DDB.

Screenshot from McDonald's "Raise your arches" ad

McDonald's "Raise your arches" is "most liked" Cannes Film Lions winner

More marketers are making people laugh again, according to System1 Group's creative effectiveness platform.

A woman next to a pool drinks from bottle

Chilly's seeks younger audience in first VCCP campaign

VCCP appointed lead agency partner across creative, media and production.

LadBible founders Arian Kalantari (left) and Alexander Solomou

LadBible co-founder takes 'sabbatical'

Arian Kalantari is taking a break from a business he helped grow for more than a decade.

Still from First Direct ad

'Skint stinks': First Direct unveils skunk brand refresh

The work by Wunderman Thompson UK aims to help young people manage their finances.

A black and white photo of new YouTube UK and Ireland MD Alison Lomax

YouTube appoints UK and Ireland MD

Alison Lomax fills the role vacated by Ben McOwen Wilson last August.

French player Karim Benzema stars in a Visit Dubai campaign

‘Vertical video World Cup’ helps football publisher score goals in Qatar

The football publisher of Goal says it has more than doubled revenue from Russia 2018.

Someone's hand holding up a smartphone, the screen of which is a blank white

IAB reports return to pre-pandemic levels of digital ad growth

Growth forecast to continue, thanks to events such as Christmas and World Cup, but ‘challenging times’ on horizon.

A remote control sitting on a couch with a TV in the background. Photo: Getty Images

Ofcom report reaction: ‘TV buoyed by rise of BVOD, Netflix ads and older viewers’ loyalty’

Report highlighted younger eyeballs are focused elsewhere, but there are still plenty of positives.