Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 1219 Results
Warning for direct-response advertisers: emotional video ads 'drive market share'

Warning for direct-response advertisers: emotional video ads 'drive market share'

Online video with ‘human’ and ‘unexpected’ features is more likely to generate market share, effectiveness authority Orlando Wood has argued

Snapchat launches long-awaited Snap Select ad buying platform in UK

Snapchat launches long-awaited Snap Select ad buying platform in UK

UK advertisers can buy and reserve "Commercials" for shows in Snapchat Discover.

LadBible launches 'fully transparent' video ad buys

LadBible launches 'fully transparent' video ad buys

LadX offers 100% completed views at a guaranteed price to tackle advertisers' frustrations about digital ad-buying complexity and cost.

ASA launches UK Scam Ad Alert tool

ASA launches UK Scam Ad Alert tool

Internet users can now report through watchdog if they see bogus or fraudulent ad on Facebook, Google, Twitter, Snapchat or

Google "Jack Whitehall and Michael Dapaah lost in the countryside" by MediaMonks

Google "Jack Whitehall and Michael Dapaah lost in the countryside" by MediaMonks

Comedians Jack Whitehall and Michael Dapaah take an ill-advised trip to darkest south-east England in a travel challenge designed to

What risk does ad fraud pose to connected TV?

What risk does ad fraud pose to connected TV?

As television streaming grows more popular, ad-funded broadcasters could increasingly turn to programmatic buying options. But will ad fraud start

Samsung and L'Oreal ads found on climate change denial YouTube videos

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

You & Mr Jones invests in ethical video ad platform Good-Loop

You & Mr Jones invests in ethical video ad platform Good-Loop

UK start-up's client list includes Amazon and Unilever.

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Sex Education actress plays on awkwardness in new Diet Coke ad.