Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 703 Results
Google "Jack Whitehall and Michael Dapaah lost in the countryside" by MediaMonks

Google "Jack Whitehall and Michael Dapaah lost in the countryside" by MediaMonks

March 09, 2020

Comedians Jack Whitehall and Michael Dapaah take an ill-advised trip to darkest south-east England in a travel challenge designed to

What risk does ad fraud pose to connected TV?
February 04, 2020 by Omar Oakes

What risk does ad fraud pose to connected TV?

As television streaming grows more popular, ad-funded broadcasters could increasingly turn to programmatic buying options. But will ad fraud start

Samsung and L'Oreal ads found on climate change denial YouTube videos
January 16, 2020 by Omar Oakes

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

You & Mr Jones invests in ethical video ad platform Good-Loop
January 13, 2020 by Omar Oakes

You & Mr Jones invests in ethical video ad platform Good-Loop

UK start-up's client list includes Amazon and Unilever.

Google UK aims ads at media buyers amid concerns of being 'taken for granted'
September 01, 2019 by Omar Oakes

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties
June 17, 2019 by Fayola Douglas

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Sex Education actress plays on awkwardness in new Diet Coke ad.

Fiat and Elle's flexible-working spot faces social media backlash
June 12, 2019 by Kim Benjamin

Fiat and Elle's flexible-working spot faces social media backlash

Social users have panned video for portrayal of women, flexible working and women in sport.

Propercorn tours UK in 33ft pink cement mixer
April 29, 2019 by Simon Gwynn

Propercorn tours UK in 33ft pink cement mixer

Brand will visit London, Leeds, Manchester and Birmingham.

Most of UK online adspend now comes via smartphones
April 23, 2019 by Omar Oakes

Most of UK online adspend now comes via smartphones

Twelve years after iPhone launch, adspend on smartphones has overtaken desktop for the first time.

Microsoft expands ad sales relationship with Verizon
January 08, 2019 by Omar Oakes

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.