Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 703 Results
Google "Jack Whitehall and Michael Dapaah lost in the countryside" by MediaMonks

Google "Jack Whitehall and Michael Dapaah lost in the countryside" by MediaMonks

Comedians Jack Whitehall and Michael Dapaah take an ill-advised trip to darkest south-east England in a travel challenge designed to

What risk does ad fraud pose to connected TV?

What risk does ad fraud pose to connected TV?

As television streaming grows more popular, ad-funded broadcasters could increasingly turn to programmatic buying options. But will ad fraud start

Samsung and L'Oreal ads found on climate change denial YouTube videos

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

You & Mr Jones invests in ethical video ad platform Good-Loop

You & Mr Jones invests in ethical video ad platform Good-Loop

UK start-up's client list includes Amazon and Unilever.

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Sex Education actress plays on awkwardness in new Diet Coke ad.

Fiat and Elle's flexible-working spot faces social media backlash

Fiat and Elle's flexible-working spot faces social media backlash

Social users have panned video for portrayal of women, flexible working and women in sport.

Propercorn tours UK in 33ft pink cement mixer

Propercorn tours UK in 33ft pink cement mixer

Brand will visit London, Leeds, Manchester and Birmingham.

Most of UK online adspend now comes via smartphones

Most of UK online adspend now comes via smartphones

Twelve years after iPhone launch, adspend on smartphones has overtaken desktop for the first time.

Microsoft expands ad sales relationship with Verizon

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.