Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 1445 Results
Oreos surround a blue Mondelez sign. Photo: Getty Images
August 16, 2022 by Arvind Hickman

Publicis takes largest bite out of Mondelez’s global media business

WPP's Wavemker and VaynerMedia were also handed pieces of the confectionery business.

Still from Amazon Books ad
July 25, 2022 by Gurjit Degun

Amazon Books brings reading to life with mixed media global campaign

'That reading feeling awaits' has been created by Droga5 London.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'
July 19, 2022 by Arvind Hickman

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A woman takes a photo of a TikTok billboard on her mobile phone. All photos: Olivier Anrigo
July 19, 2022 by Arvind Hickman

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

TikTok Shop UK's web page, which features videos of creators selling products
July 05, 2022 by Arvind Hickman

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,

Liverpool goalkeeper Alisson walks out onto the Anfield pitch
April 07, 2022 by Séan Thurgood

Liverpool FC launches matchday sounds campaign with Sonos

Film celebrates and amplifies the pre-match sounds from one of Europe’s loudest stadiums.

A family using multiple devices in the living room. Photo: Getty Images
April 07, 2022 by Matt Hill

Send in the planners

As media becomes more fragmented, complex and contextual, we need more humans to make sense of it all. This is

Phil Miles
March 11, 2022 by Phil Miles

Consumers don't care about YouTube vs TV, so why does the industry?

We are in a golden age for TV content, regardless of which channel or platform it comes from. It's time

Australian athlete Scotty James gets serious air on his way to a silver medal in Beijing (Getty Images)
February 15, 2022 by Arvind Hickman

Discovery breaks Winter Olympics records as ad sales ‘on track’

The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.

CMA campaign: TV presenter Angellica Bell warns consumers about misleading sales tactics
February 10, 2022 by Nicola Merrifield

'Sneaky' online retailer tricks exposed in CMA campaign

Regulator wants consumers to be on their guard against pressure selling, fake reviews and other such tactics.