Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 699 Results
Google UK aims ads at media buyers amid concerns of being 'taken for granted'
September 01, 2019 by Omar Oakes

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties
June 17, 2019 by Fayola Douglas

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Sex Education actress plays on awkwardness in new Diet Coke ad.

Fiat and Elle's flexible-working spot faces social media backlash
June 12, 2019 by Kim Benjamin

Fiat and Elle's flexible-working spot faces social media backlash

Social users have panned video for portrayal of women, flexible working and women in sport.

Propercorn tours UK in 33ft pink cement mixer
April 29, 2019 by Simon Gwynn

Propercorn tours UK in 33ft pink cement mixer

Brand will visit London, Leeds, Manchester and Birmingham.

Most of UK online adspend now comes via smartphones
April 23, 2019 by Omar Oakes

Most of UK online adspend now comes via smartphones

Twelve years after iPhone launch, adspend on smartphones has overtaken desktop for the first time.

Microsoft expands ad sales relationship with Verizon
January 08, 2019 by Omar Oakes

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

Diageo alcohol-awareness campaign to include London Bridge station takeover
November 29, 2018 by Simon Gwynn

Diageo alcohol-awareness campaign to include London Bridge station takeover

Activity will encourage consumers to visit responsible-drinking website DRINKiQ.

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit
October 22, 2018 by Simon Gwynn

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.

Behind the creative of Elvie 'Pumping. Unplugged'
October 02, 2018 by Ben Londesbrough

Behind the creative of Elvie 'Pumping. Unplugged'

We speak to the people who made it happen

Public Health England quit smoking campaign avoids 'cold turkey' message
September 19, 2018 by Matthew Chapman

Public Health England quit smoking campaign avoids 'cold turkey' message

Advertising activity for annual push promotes new 'personal quit plan' tool.