Video Advertising News, Articles & Analysis
Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK
Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit
Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.
Behind the creative of Elvie 'Pumping. Unplugged'
We speak to the people who made it happen
Public Health England quit smoking campaign avoids 'cold turkey' message
Advertising activity for annual push promotes new 'personal quit plan' tool.
Finnair and Helsinki airport team up for short movie
Airline Finnair and the operator of Helsinki airport have created a 13-minute short film to position themselves as the crossroads
Colin Kaepernick hails the crazy dreamers in video ad for Nike
Controversial former NFL player Colin Kaepernick narrates and appears in a new ad for Nike that celebrates the outsized ambitions
M&S launches first fashion and home campaign since exit of Patrick Bousquet-Chavanne
Marks & Spencer is today launching the first campaign for its clothing and home business since fully splitting its marketing
There really is a formula for creating a viral hit
Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to
Maltesers launches Buttons brand extension with digital campaign
Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product
Challenger brand People's Energy gets all sweary in debut campaign
An energy brand founded by a husband and wife from East Lothian, Scotland is aiming to tap into public anger
Tommy's "Together for change" by Tommy's and Mindshare
Tommy's, which funds research into baby loss, is aiming to challenge the cultural silence around the issue, which continues despite