Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 686 Results
There really is a formula for creating a viral hit

There really is a formula for creating a viral hit

Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to

Maltesers launches Buttons brand extension with digital campaign

Maltesers launches Buttons brand extension with digital campaign

Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product

Challenger brand People's Energy gets all sweary in debut campaign

Challenger brand People's Energy gets all sweary in debut campaign

An energy brand founded by a husband and wife from East Lothian, Scotland is aiming to tap into public anger

Tommy's "Together for change" by Tommy's and Mindshare

Tommy's "Together for change" by Tommy's and Mindshare

Tommy's, which funds research into baby loss, is aiming to challenge the cultural silence around the issue, which continues despite

Why Chiltern Railways sent a family of chickens on a trip round London

Why Chiltern Railways sent a family of chickens on a trip round London

Campaign went behind the scenes at the filming of Chiltern Railway's "Travel free-range" campaign.

Mobil 1 "Boxers" by Abbott Mead Vickers BBDO

Mobil 1 "Boxers" by Abbott Mead Vickers BBDO

Marking the second year of a technology partnership with the Aston Martin Red Bull Racing Formula One team, motor oil

Chiltern Railways "Travel free-range" by The Gate

Chiltern Railways "Travel free-range" by The Gate

Chiltern Railways' new campaign features a family of chickens on tour.

Skittles "Give the rainbow" by Adam & Eve/DDB

Skittles "Give the rainbow" by Adam & Eve/DDB

, Adam & Eve/DDB for Pride in London

Skittles is again showing its support to the LGBT+ community by giving up its rainbow in a daily series of

Compassion in World Farming "Mouths" by Free the Birds

Compassion in World Farming "Mouths" by Free the Birds

A new film for animal welfare charity Compassion in World Farming encourages consumers to think more carefulyl about what they're

The Sun "We're World Cup for it" by Pulse Creative

The Sun "We're World Cup for it" by Pulse Creative

, Pulse Creative for The Sun

A wild, impromptu office football match breaks out in Pulse Creative's film for The Sun's World Cup Hub.