Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 694 Results
Microsoft expands ad sales relationship with Verizon
January 08, 2019 by Omar Oakes

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

Diageo alcohol-awareness campaign to include London Bridge station takeover
November 29, 2018 by Simon Gwynn

Diageo alcohol-awareness campaign to include London Bridge station takeover

Activity will encourage consumers to visit responsible-drinking website DRINKiQ.

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit
October 22, 2018 by Simon Gwynn

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.

Behind the creative of Elvie 'Pumping. Unplugged'
October 02, 2018 by Ben Londesbrough

Behind the creative of Elvie 'Pumping. Unplugged'

We speak to the people who made it happen

Public Health England quit smoking campaign avoids 'cold turkey' message
September 19, 2018 by Matthew Chapman

Public Health England quit smoking campaign avoids 'cold turkey' message

Advertising activity for annual push promotes new 'personal quit plan' tool.

Finnair and Helsinki airport team up for short movie
September 07, 2018 by Matthew Chapman

Finnair and Helsinki airport team up for short movie

Airline Finnair and the operator of Helsinki airport have created a 13-minute short film to position themselves as the crossroads

Colin Kaepernick hails the crazy dreamers in video ad for Nike
September 06, 2018 by Simon Gwynn

Colin Kaepernick hails the crazy dreamers in video ad for Nike

Controversial former NFL player Colin Kaepernick narrates and appears in a new ad for Nike that celebrates the outsized ambitions

M&S launches first fashion and home campaign since exit of Patrick Bousquet-Chavanne
September 04, 2018 by Simon Gwynn

M&S launches first fashion and home campaign since exit of Patrick Bousquet-Chavanne

Marks & Spencer is today launching the first campaign for its clothing and home business since fully splitting its marketing

There really is a formula for creating a viral hit
July 17, 2018 by Henry Hitchcox

There really is a formula for creating a viral hit

Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to

Maltesers launches Buttons brand extension with digital campaign
July 16, 2018 by Simon Gwynn

Maltesers launches Buttons brand extension with digital campaign

Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product