Video Advertising News, Articles & Analysis

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Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Tanya Reynolds stars in Diet Coke campaign for 'twisted' and 'exotic' varieties

Sex Education actress plays on awkwardness in new Diet Coke ad.

Fiat and Elle's flexible-working spot faces social media backlash

Fiat and Elle's flexible-working spot faces social media backlash

Social users have panned video for portrayal of women, flexible working and women in sport.

Propercorn tours UK in 33ft pink cement mixer

Propercorn tours UK in 33ft pink cement mixer

Brand will visit London, Leeds, Manchester and Birmingham.

Most of UK online adspend now comes via smartphones

Most of UK online adspend now comes via smartphones

Twelve years after iPhone launch, adspend on smartphones has overtaken desktop for the first time.

Microsoft expands ad sales relationship with Verizon

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

Diageo alcohol-awareness campaign to include London Bridge station takeover

Diageo alcohol-awareness campaign to include London Bridge station takeover

Activity will encourage consumers to visit responsible-drinking website DRINKiQ.

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.

Behind the creative of Elvie 'Pumping. Unplugged'

Behind the creative of Elvie 'Pumping. Unplugged'

We speak to the people who made it happen

Public Health England quit smoking campaign avoids 'cold turkey' message

Public Health England quit smoking campaign avoids 'cold turkey' message

Advertising activity for annual push promotes new 'personal quit plan' tool.