Viral Advertising News, Articles & Analysis

Read the latest Viral Advertising News, Articles & Analysis at Campaignlive UK

Articles: 478 Results

July 17, 2018 by Henry Hitchcox

Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to

August 15, 2017 by John Harrington

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

May 25, 2017 by Sumen Rannie

SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.

May 23, 2017 by Simon Gwynn

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads

May 08, 2017 by Ilyse Liffreing

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

April 20, 2017 by Ilyse Liffreing

After seeing the viral ad, people don't have a taste for the otherworldly drink.

April 10, 2017 by Ilyse Liffreing

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing

April 03, 2017 by Ilyse Liffreing

Spot showing model joining a peace march ignites outrage online.

March 23, 2017 by Ilyse Liffreing

New product, Collection, combines video with product links to drive conversions.

February 21, 2017 by Ilyse Liffreing

Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts

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