Viral Advertising News, Articles & Analysis

Read the latest Viral Advertising News, Articles & Analysis at Campaignlive UK

Articles: 481 Results
Famous women change their names to make Refuge's helpline go viral
March 08, 2020 by Brittaney Kiefer

Famous women change their names to make Refuge's helpline go viral

Twitter takeover aims to ensure as many women as possible learn number of helpline.

Ex-footballer Louis Saha launches influencer marketing platform
October 01, 2019 by Omar Oakes

Ex-footballer Louis Saha launches influencer marketing platform

Influencers and brands can rate each other on platform...

Protestors 'hack' Tube ads with anti-deportation messages
December 18, 2018 by Omar Oakes

Protestors 'hack' Tube ads with anti-deportation messages

Activists claimed to have replaced 'hundreds' of Tube ads on International Migrants Day.

There really is a formula for creating a viral hit
July 17, 2018 by Henry Hitchcox

There really is a formula for creating a viral hit

Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals
August 15, 2017 by John Harrington

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Brands don't have to be worthy to educate their consumers
May 25, 2017 by Sumen Rannie

Brands don't have to be worthy to educate their consumers

SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.

Booze ads featuring internet memes banned for trivialising alcoholism
May 23, 2017 by Simon Gwynn

Booze ads featuring internet memes banned for trivialising alcoholism

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads

The YouTube boycott that wasn't
May 08, 2017 by Ilyse Liffreing

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn
April 20, 2017 by Ilyse Liffreing

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

Gotta have it? Why Pepsi's dud could slow the in-house stampede
April 10, 2017 by Ilyse Liffreing

Gotta have it? Why Pepsi's dud could slow the in-house stampede

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing