Viral Advertising News, Articles & Analysis
Read the latest Viral Advertising News, Articles & Analysis at Campaignlive UK
Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.
Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
After seeing the viral ad, people don't have a taste for the otherworldly drink.
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing
Spot showing model joining a peace march ignites outrage online.
New product, Collection, combines video with product links to drive conversions.
Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts
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