Viral Advertising News, Articles & Analysis
Read the latest Viral Advertising News, Articles & Analysis at Campaignlive UK
There really is a formula for creating a viral hit
Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Brands don't have to be worthy to educate their consumers
SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.
Booze ads featuring internet memes banned for trivialising alcoholism
Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads
The YouTube boycott that wasn't
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn
After seeing the viral ad, people don't have a taste for the otherworldly drink.
Gotta have it? Why Pepsi's dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing
Social media trashes Pepsi's 'tone-deaf' Kendall Jenner ad
Spot showing model joining a peace march ignites outrage online.
Facebook continues its video push with shoppable ad format for mobile
New product, Collection, combines video with product links to drive conversions.
Emma Watson's new fashion Instagram will feature only eco-friendly brands
Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts
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