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Read the latest News, Articles & Analysis at Campaignlive UK
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Francis' world: behind Gucci and North Face's Alpine journey of 'big smiles'
Reminiscent of French new wave cinema, the good vibes emanating from Francis Bourgeois' chaotic Alpine journey are infectious. Campaign gets
Channel 4 takes over from BBC as Formula E broadcaster
Channel 4’s new multi-year contract builds on coverage of last year’s London E-Prix.
Scientists sign letter calling on PR and creative agencies to drop fossil fuel clients
The open letter, released through Clean Creatives and the Union of Concerned Scientists, urges an end to campaigns that 'obfuscate
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KP Snacks' Butterkist braves 'partygate' storm with Downing Street stunt
Butterkist handed out packs of its popcorn to passers-by outside Downing Street.
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Mastercard partners Brit Awards for a schedule of charitable shows
Craig David, Joy Crookes and Bastille will perform in support of War Child.
The Glenlivet hosts sensory whisky-tasting experience
Guests will be thrust into darkness to enhance their other senses.
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Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown
Has Pepsi already won the Super Bowl with this three-minute half-time trailer, starring musical titans Eminem, Kendrick Lamar, Mary J
Meta and Alte Nationalgalerie Berlin "Magical reflections" by Makemepulse
Meta and Alte Nationalgalerie Berlin have collaborated to create a VR/XR experience that connects visual and virtual arts.
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Portman Group CEO weighs in on ASA changes to low-alcohol marketing
The amendment means fewer limitations on promotion of low-alcohol beverages.
Sky Media to roll out addressable sponsorships
In the second half of 2022, TV channel and programme sponsors will be able to activate using similar technology to
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