Marketing News, Articles & Analysis

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How experience agencies are delivering for brands during social-distancing times

How experience agencies are delivering for brands during social-distancing times

Leading specialists discuss working with brands effectively without being face to face.

ITV has outsmarted Channel 4 with its creative sales initiative

ITV has outsmarted Channel 4 with its creative sales initiative

Clever ways are emerging of keeping advertisers from pulling spend.

Brand Slam: Twitter vs Facebook

Brand Slam: Twitter vs Facebook

The social media brands have been staging immersive experiences to get their online audiences to engage in physical spaces.

More supportive, more humane: The Glue Society on creativity post-coronavirus

More supportive, more humane: The Glue Society on creativity post-coronavirus

The directing collective made their name with experiential projects that push the boundaries of traditional advertising. Now, as people increasingly

Asics hosts virtual-reality shoe launch

Asics hosts virtual-reality shoe launch

Global preview event altered as result of coronavirus.

Movers and Shakers: Havas Media, IPG Mediabrands, The Trade Desk

Movers and Shakers: Havas Media, IPG Mediabrands, The Trade Desk

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Dreams CMO Tony Holdway out as sales hit by coronavirus lockdown

Dreams CMO Tony Holdway out as sales hit by coronavirus lockdown

Holdway joined bedroom-furniture retailer in June 2019 from Domino's.

Consumers are putting brands on notice over coronavirus behaviour, study finds

Consumers are putting brands on notice over coronavirus behaviour, study finds

Edelman survey says consumers want brands to act differently...

March is biggest-ever month for UK supermarket sales

March is biggest-ever month for UK supermarket sales

Market is up more than a fifth over last four weeks, Kantar data shows.

Performance can boost sales but by itself can't save a brand

Performance can boost sales but by itself can't save a brand

It's time to remind ourselves what marketing can do. It has never been more important to connect with the confused