Marketing News, Articles & Analysis

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Fear and worry in Brexit Britain: looming no-deal exit causes consumer jitters

Fear and worry in Brexit Britain: looming no-deal exit causes consumer jitters

Concern is on the up among British consumers over everything from racism and intolerance to access to food and medicine,

ActionAid builds maze to illustrate barriers women face in accessing justice

ActionAid builds maze to illustrate barriers women face in accessing justice

Barriers include deep-rooted misogynistic beliefs, outdated laws and unaffordable legal costs.

Brand Slam: 7Up vs Coca-Cola

Brand Slam: 7Up vs Coca-Cola

Soft-drinks brands go head to head, tempting consumers with music, football and TV-themed activations.

Bumble hosts Miami Vice-themed singles party

Bumble hosts Miami Vice-themed singles party

Dating app will lead interactive games and icebreaker challenges on a Shoreditch rooftop.

Gio Compario doesn't sing any opera in GoCompare's debut ad by Droga5

Gio Compario doesn't sing any opera in GoCompare's debut ad by Droga5

Infamous mascot re-enacts car accident that leads to insurance claim in spot.

Pick of the Week: Marmite burns Australian Ashes tour

Pick of the Week: Marmite burns Australian Ashes tour

Marmite trolls Vegemite and the cheating Australian Ashes team and is now more loved than ever.

Auto Trader launches car vending machine

Auto Trader launches car vending machine

Device offers 'haggle-free' sale with contactless payment.

Toyota partners Team GB for 'nation's biggest sports day'

Toyota partners Team GB for 'nation's biggest sports day'

Car brand will hold dance and football classes with top athletes ahead of 2020 Tokyo Olympics.

Benefit and Deliveroo dish out beauty experience

Benefit and Deliveroo dish out beauty experience

Make-up artist goes on delivery to launch concealer.

Mondelez consolidates global creative with WPP and Publicis

Mondelez consolidates global creative with WPP and Publicis

The CPG food giant will also work with several "guest specialist agencies."