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Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
The Covid era calls for brands to embrace human-centric visual identities
Recent brand redesigns from the likes of Burger King and Pfizer reflect a shift brought about by the Covid-19 pandemic.
The scale of virtual events is exciting – here's how they can create exclusivity too
The use of non-fungible tokens – unique digital souvenirs that sit on the blockchain – offers a way to create
2021 will be one hell of a year for sport
We have entered the 'enabling era', which allows brands to align with those committed to building a better society.
Brand loyalty declines as economy suffers amid pandemic
Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.
The ad industry can help design a new Bauhaus
With plans under way for a "New European Bauhaus", business and brands can help fuel positive new cultural and creative
Wallace & Gromit venture into AR with immersive storytelling app
Players take on the challenge of fixing up a city.
Ten months into Covid, what the fuck am I doing now?
I was trying to look for positives at the start of the first lockdown. Did it last?
Covid-19 forces Lucky Generals to close sister shop
Live experience agency ceases operations after three years.
Campaign Experience Awards 2021: deadline approaching for entries
The awards went digital in 2020.
Experience industry pair win work from Pringles and P&G for new shop
Rob Pryce has partnered former colleague Joel Barsch.
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