Marketing News, Articles & Analysis

Read the latest Marketing News, Articles & Analysis at Campaignlive UK

Articles: 85563 Results
Jan Gooding advises brands considering Pride marketing to tread carefully
March 21, 2019 by Daniel Farey-Jones

Jan Gooding advises brands considering Pride marketing to tread carefully

LGBT+ festival is a 'political space', not just a party.

Brand Film Festival London 2019: 'Early bird' ticket deadline nears
March 21, 2019 by Staff

Brand Film Festival London 2019: 'Early bird' ticket deadline nears

Friday is your last chance to purchase reduced-price tickets.

Nike Air Max exhibition to celebrate trainers through the years
March 21, 2019 by Gurjit Degun

Nike Air Max exhibition to celebrate trainers through the years

Event will feature 20 pairs of trainers.

Co-op to open pop-up at Glastonbury
March 21, 2019 by Simon Gwynn

Co-op to open pop-up at Glastonbury

Retailer will offer festival essentials such as rain ponchos.

Tribute to an icon: Levi's jeans
March 21, 2019 by Staff

Tribute to an icon: Levi's jeans

We look at the famous denim brand.

Paul Polman and activist call on brands to include disabled people
March 20, 2019 by Daniel Farey-Jones

Paul Polman and activist call on brands to include disabled people

Valuable 500 campaign, backed by ex-Unilever CEO, is seeking help from CMOs.

Lexus marketer: In-housing boosts creativity through 'corridor conversations'
March 20, 2019 by Daniel Farey-Jones

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans
March 20, 2019 by Jonathan Owen

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans

Comments follow series of high-profile F1 sponsorship deals recently.

Moneysupermarket appoints marketing chief as Darren Bentley departs
March 20, 2019 by Simon Gwynn

Moneysupermarket appoints marketing chief as Darren Bentley departs

Price-comparison brand recently launched new positioning and campaign from Engine.

Red Bull and Heineken: F1 marketing overhaul is starting to pay off
March 20, 2019 by Daniel Farey-Jones

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.