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Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
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The metaverse has a gaming problem
Making the real world more virtual could lead to uncapped brand opportunities.
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Amplify hires D&AD New Blood award-winning duo
Leila Nithila-George and Obinna Udekwereze join from Adam & Eve/DDB.
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WRG appoints managing director
Tim Collett has been promoted from his role as global head of live events.
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'We need you': aid sector forms unprecedented alliance amid ailing support
Charities WaterAid, Care, Save the Children and ActionAid have teamed up to reignite engagement with the public.
What3words maps out creative direction with Neverland appointment
New multimillion-pound brand campaign including TV work expected this spring. Goodstuff working on media.
Do we need to find the ‘middle ground’ of brand purpose?
After questions about Unilever's focus on purpose and comments by Droga5’s David Kolbusz about purpose campaigns, UM’s planning partner argues
All good creative ideas must come to an end, but when?
At what point should a creative approach be ditched, and how do brands and agencies recognise it?
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Mastercard partners Brit Awards for a schedule of charitable shows
Craig David, Joy Crookes and Bastille will perform in support of War Child.
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy.
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Campaign Experience Awards deadline approaching
Entries need to be submitted by tonight.
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