Marketing News, Articles & Analysis

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Broadband operators will no longer be able to claim 'up to' speeds in advertising

Broadband operators will no longer be able to claim 'up to' speeds in advertising

The Committees of Advertising Practice has decided that it is misleading for broadband providers to advertise "up to" speeds available

Event Awards 2017 winners revealed

Event Awards 2017 winners revealed

Nike Strike Night won the coveted Grand Prix award at the Event Awards 2017, held on 22 November.

A view from Dave Trott: The Budweiser principle

A view from Dave Trott: The Budweiser principle

On Madison Avenue, one of the theories I was taught was the Budweiser principle.

Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas

Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas

The positive portrayal of ethnic diversity is one of the standout themes uniting the 2017 crop of Christmas ads.

Industry leaders share visions of working 'beyond the 9 to 5'

Industry leaders share visions of working 'beyond the 9 to 5'

Industry leaders share their visions for the future of work, attracting new talent and creating the space and the structural

Selfridges revives cannon confetti for Christmas extravaganza

Selfridges revives cannon confetti for Christmas extravaganza

Department store Selfridges will be firing confetti from cannons at its Oxford Street store's central atrium, accompanied by a festive-themed

Glenfiddich brings brand to life on 69th floor of the Shard

Glenfiddich brings brand to life on 69th floor of the Shard

Single malt Scotch whisky brand Glenfiddich is staging an activation in collaboration with the View from the Shard, with guests

Shell aims to change energy brand image through coffee-fuelled bus

Shell aims to change energy brand image through coffee-fuelled bus

With many millennials concerned about climate change, the perception of big energy brands has not always been positive. Shell has

Dogs Trust offers behind-the-scenes access to its centres with VR

Dogs Trust offers behind-the-scenes access to its centres with VR

Dogs Trust, the animal charity, is using virtual reality to create an immersive experience centred around its care homes.

Blackwood Seven, Fjord, IBM, Just Eat and R/GA to feature in Campaign AI event

Blackwood Seven, Fjord, IBM, Just Eat and R/GA to feature in Campaign AI event

Founders and leaders from Blackwood Seven, IBM, Just Eat, R/GA and Accenture's Fjord are among those taking part in a