Marketing News, Articles & Analysis

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Articles: 85514 Results
'Influencer' is a dirty word for brands and creators
February 15, 2019 by Nicola Kemp

'Influencer' is a dirty word for brands and creators

Traditional media brands are struggling to understand the difference between a reality star, an Instagram influencer, a sports personality and

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model
February 15, 2019 by Omar Oakes

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Brand Slam: Timberland vs Converse
February 15, 2019 by Kim Benjamin

Brand Slam: Timberland vs Converse

Both shoe brands have increasingly turned to experiences to promote their products.

7 London Fashion Week experiences to watch
February 15, 2019 by Yasmin Arrigo

7 London Fashion Week experiences to watch

This season's London Fashion Week aims to get both the public and the industry celebrating creativity through experiences.

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat
February 15, 2019 by Gideon Spanier

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

He's 'flabbergasted' many CMOs and agency bosses don't use app

Virgin and Bompas & Parr unveil sensory planetarium experience
February 15, 2019 by Gurjit Degun

Virgin and Bompas & Parr unveil sensory planetarium experience

Activation is part of Virgin's "Live life better" series.

Three delivers 5G mixed-reality catwalk at London Fashion Week
February 15, 2019 by Yasmin Arrigo

Three delivers 5G mixed-reality catwalk at London Fashion Week

Mobile operator has installed a 5G-enabled catwalk to showcase the future of fashion.

The great Facebook messaging merger: what this means for marketing
February 14, 2019 by Gracie Page

The great Facebook messaging merger: what this means for marketing

We don't know much about what this roll-out will look like, but there are some important data privacy and security

Adwatch: The Economist's TV spot could be for a search engine
February 13, 2019 by Milla McPhee

Adwatch: The Economist's TV spot could be for a search engine

While laudable, this ad from Proximity could also be for higher education.

Drinks brands' changing strategy to attract Gen Z
February 13, 2019 by Kate Magee

Drinks brands' changing strategy to attract Gen Z

New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol