Marketing News, Articles & Analysis

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Argos and Google create boat experience to illustrate how to use smart devices

Argos and Google create boat experience to illustrate how to use smart devices

There will be demonstrations of smart-home tech.

Unilad launches 'illegal blood bank' for gay and bisexual donors

Unilad launches 'illegal blood bank' for gay and bisexual donors

Initiative designed to flag up UK's discriminatory laws banning these donors.

Lastminute takes over London Eye sponsorship from Coca-Cola

Lastminute takes over London Eye sponsorship from Coca-Cola

Attraction originally sponsored and part-owned by British Airways.

Nutella superfans treated to 'Hotella Nutella' stay

Nutella superfans treated to 'Hotella Nutella' stay

Food-focused pop-up makes Nutella star of every meal.

Microsoft's Minecraft places interactive statues in three cities

Microsoft's Minecraft places interactive statues in three cities

New York, London and Sydney get figures from augmented-reality mobile game.

How marketers can innovate more with fewer resources

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

Google looks to banking with plans for current accounts

Google looks to banking with plans for current accounts

Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.

How John Lewis and Waitrose collaborated on their first joint Christmas ad

How John Lewis and Waitrose collaborated on their first joint Christmas ad

It is significant step in their integration.

John Lewis and Waitrose's Christmas ad stars overexcited dragon Edgar

John Lewis and Waitrose's Christmas ad stars overexcited dragon Edgar

It is brands' first joint effort for festive season.

Roundhouse revealed as Campaign Experience Awards venue

Roundhouse revealed as Campaign Experience Awards venue

Ceremony will take place in April 2020.