Marketing News, Articles & Analysis

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The metaverse has a gaming problem

Making the real world more virtual could lead to uncapped brand opportunities.

Amplify hires D&AD New Blood award-winning duo

Leila Nithila-George and Obinna Udekwereze join from Adam & Eve/DDB.

WRG appoints managing director

Tim Collett has been promoted from his role as global head of live events.

We the helpers: UK international aid organisations join forces for first time to raise awareness of importance of aid

'We need you': aid sector forms unprecedented alliance amid ailing support

Charities WaterAid, Care, Save the Children and ActionAid have teamed up to reignite engagement with the public.

What3words maps out creative direction with Neverland appointment

New multimillion-pound brand campaign including TV work expected this spring. Goodstuff working on media.

Dodds: A lofty purpose is meaningless if it doesn’t lie in the intersection between what brand and consumers care about

Do we need to find the ‘middle ground’ of brand purpose?

After questions about Unilever's focus on purpose and comments by Droga5’s David Kolbusz about purpose campaigns, UM’s planning partner argues

All good creative ideas must come to an end, but when?

At what point should a creative approach be ditched, and how do brands and agencies recognise it?

Mastercard partners Brit Awards for a schedule of charitable shows

Craig David, Joy Crookes and Bastille will perform in support of War Child.

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

Campaign Experience Awards deadline approaching

Entries need to be submitted by tonight.