Marketing News, Articles & Analysis

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Airbnb hires Musa Tariq for experiences marketing role

Airbnb hires Musa Tariq for experiences marketing role

Tariq left Ford earlier this year and has been working as an advisor since.

Adidas brings Das Day to Chinese skateboarders

Adidas brings Das Day to Chinese skateboarders

German sports brand worked with Jack Morton to deliver 'street-level' immersive experience of skateboarding in Shanghai.

Brave Brand of the Year: will you be voting for Channel 4, The FA, Harvey Nichols or KFC?

Brave Brand of the Year: will you be voting for Channel 4, The FA, Harvey Nichols or KFC?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

Heineken to produce fan experiences for Formula E

Heineken to produce fan experiences for Formula E

The beer brand will officially launch the partnership during the 2018/19 season.

Best of British brands: Virgin

Best of British brands: Virgin

Leading UK marketers celebrate the most iconic British brands from the past five decades

How 20th Century Fox is using street art to promote Bohemian Rhapsody

How 20th Century Fox is using street art to promote Bohemian Rhapsody

The mural celebrates the Freddie Mercury movie as well as the singer's association with the University of West London.

How dynamic planning can maximise your ad effectiveness

How dynamic planning can maximise your ad effectiveness

More agile strategy allows you to deliver the right message, at the right time, to the right people - but

Nestlé brand Lindahls Kvarg to bring Swedish oasis to London

Nestlé brand Lindahls Kvarg to bring Swedish oasis to London

The dairy brand is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver

Marketers of the future: here's what you need to know

Marketers of the future: here's what you need to know

In the 50 years since the heady days of 2018, there have been many lessons to pass on about marketing.

Brave Brand of the Year: will you be voting for The Army, Beano, Bodyform or Brewdog?

Brave Brand of the Year: will you be voting for The Army, Beano, Bodyform or Brewdog?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,