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Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
Argos and Google create boat experience to illustrate how to use smart devices
There will be demonstrations of smart-home tech.
Unilad launches 'illegal blood bank' for gay and bisexual donors
Initiative designed to flag up UK's discriminatory laws banning these donors.
Lastminute takes over London Eye sponsorship from Coca-Cola
Attraction originally sponsored and part-owned by British Airways.
Nutella superfans treated to 'Hotella Nutella' stay
Food-focused pop-up makes Nutella star of every meal.
Microsoft's Minecraft places interactive statues in three cities
New York, London and Sydney get figures from augmented-reality mobile game.
How marketers can innovate more with fewer resources
The 'innovation squeeze' is taking its toll on brand chiefs.
Google looks to banking with plans for current accounts
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.
How John Lewis and Waitrose collaborated on their first joint Christmas ad
It is significant step in their integration.
John Lewis and Waitrose's Christmas ad stars overexcited dragon Edgar
It is brands' first joint effort for festive season.
Roundhouse revealed as Campaign Experience Awards venue
Ceremony will take place in April 2020.
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