Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
Cannes Lions 2018: all the UK winners
Welcome to Campaign's rolling round-up of this year's UK winners at the Cannes Lions Festival of Creativity.
Aline Santos: there is lot of diversity talk at Cannes but not much action
Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of action but welcomed the accountability
AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals
Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at
How British Airways aims to take festival-goers 'beyond the clouds'
British Airways is bringing the holiday vibe to festival goers at this year's Isle of Wight Festival, with an immersive
How Weber delivered a barbecue experience to consumers across Europe
Weber, the barbecue brand, has been touring a double decker bus around Europe to promote the launch of its new
Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'
A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now
How AI is working in practice for marketers
From product development to creative marketing, via the Big Data shift, AI is driving outcomes across the marketer's remit
Coca-Cola hosts AR experience for World Cup
Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World
How director MJ Delaney forged an unconventional path to filmmaking
As part of a new wave of female directors pushing boundaries in advertising and film, MJ Delaney says there is
MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'
MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love