Marketing News, Articles & Analysis

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The Covid era calls for brands to embrace human-centric visual identities

The Covid era calls for brands to embrace human-centric visual identities

Recent brand redesigns from the likes of Burger King and Pfizer reflect a shift brought about by the Covid-19 pandemic.

The scale of virtual events is exciting – here's how they can create exclusivity too

The scale of virtual events is exciting – here's how they can create exclusivity too

The use of non-fungible tokens – unique digital souvenirs that sit on the blockchain – offers a way to create

2021 will be one hell of a year for sport

2021 will be one hell of a year for sport

We have entered the 'enabling era', which allows brands to align with those committed to building a better society.

Brand loyalty declines as economy suffers amid pandemic

Brand loyalty declines as economy suffers amid pandemic

Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.

The ad industry can help design a new Bauhaus

The ad industry can help design a new Bauhaus

With plans under way for a "New European Bauhaus", business and brands can help fuel positive new cultural and creative

Wallace & Gromit venture into AR with immersive storytelling app

Wallace & Gromit venture into AR with immersive storytelling app

Players take on the challenge of fixing up a city.

Ten months into Covid, what the fuck am I doing now?

Ten months into Covid, what the fuck am I doing now?

I was trying to look for positives at the start of the first lockdown. Did it last?

Covid-19 forces Lucky Generals to close sister shop

Covid-19 forces Lucky Generals to close sister shop

Live experience agency ceases operations after three years.

Campaign Experience Awards 2021: deadline approaching for entries

Campaign Experience Awards 2021: deadline approaching for entries

The awards went digital in 2020.

Experience industry pair win work from Pringles and P&G for new shop

Experience industry pair win work from Pringles and P&G for new shop

Rob Pryce has partnered former colleague Joel Barsch.