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Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
Snap parts ways with senior ad execs following reports of 20% job cuts
Jeremi Gorman and Peter Naylor leave to spearhead Netflix's first foray into advertising.
M&A watch: Recession threat has ‘no impact’ on M&A so far as H1 deals rise by 15%
There were 425 global deals in the first six months of 2022 – up from 369 last year.
The Gen Z problem: how to convert sports agnostics in the digital age
Sports brands need to work harder to connect with a younger generation that has plenty of other distractions.
Game of Thrones fans invited to Tower of London experience
House of the Dragon is being aired on Sky and Now from 22 August.
PepsiCo: Have brands really missed the boat on women’s football?
PRWeek asked PepsiCo, a sponsor of women’s football since 2020, what challenges might brands or sponsors face if they want
Adidas partners football media brand Indivisa to provide fanzone for Euro 2022 finals
A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.
Adland braces for ‘thrifty times’ – but can it avoid recession?
The upcoming Q2 reporting season will be a moment of truth as businesses update their numbers.
New prize categories unveiled for Campaign Ad Net Zero Awards
International campaigns will be able to enter, as well as UK companies operating in sustainable ways as the early bird
Media Spotlight: Nicorette helps the LGBTQ+ community quit smoking
Johnson & Johnson Consumer Health partnered UM and Gay Times to show how 'Quitting Buddies' can be a powerful way
Häagen-Dazs amps up the humble ice-cream van with celebrity DJs
The brand experience will start its journey in London this month and later heads to Edinburgh.
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