Branding News, Articles & Analysis

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Articles: 961 Results
Bodyform scoops Brave Brand of the Year award

Bodyform scoops Brave Brand of the Year award

The feminine-care brand was the first to depict real period blood in an ad campaign.

Jonathan Mildenhall launches TwentyFirstCenturyBrand

Jonathan Mildenhall launches TwentyFirstCenturyBrand

Pinterest and WeWork are among the first clients.

PMI focuses on design to power new phase for Iqos brand

PMI focuses on design to power new phase for Iqos brand

Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo

Ex-Naked strategy chiefs launch 'brand growth' agency Orca

Ex-Naked strategy chiefs launch 'brand growth' agency Orca

The agency seeks to offer a 'smarter' approach in a market dominated by Interbrand and Superunion.

Ignore the inevitable hue and cry - RBS' rebrand plans make good business sense

Ignore the inevitable hue and cry - RBS' rebrand plans make good business sense

When was the last time you considered RBS truly royal, or viewed its Scottish provenance a key detail in the

Experts react to Jack's: 'A brand that stands for cheapness is never a good long-term idea'

Experts react to Jack's: 'A brand that stands for cheapness is never a good long-term idea'

It's intended to beat Aldi and Lidl on price, but Tesco's new 'Brexit bargain store' has left experts unsure about

Goldman Sachs retail bank could be a hit with 'very rational' interest rate message
Uber's latest rebrand isn't about beauty - it's deeper than that

Uber's latest rebrand isn't about beauty - it's deeper than that

Uber's new logo reflects the company's new-found focus on safety as much as it does the trouble late-night travellers had

The weight is over: Weight Watchers changes name to WW

The weight is over: Weight Watchers changes name to WW

Tesco goes big on Britishness with discounter brand Jack's

Tesco goes big on Britishness with discounter brand Jack's

Discount chain will seek to rival Aldi and Lidl, with the first two stores opening on Thursday.