Branding News, Articles & Analysis

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Articles: 980 Results
Brands should be making a noise at the loudest-ever Rugby World Cup

Brands should be making a noise at the loudest-ever Rugby World Cup

Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of

Fifa World Cup 2022: Qatar unveils official emblem

Fifa World Cup 2022: Qatar unveils official emblem

Design features number 8.

PrideAM leaders at loggerheads over name change

PrideAM leaders at loggerheads over name change

UK organisation has renamed itself Outvertising, but founder Scott Knox says he has been left out of decision-making.

Camra tells beer brands: 'stop being sexist'

Camra tells beer brands: 'stop being sexist'

Beers with sexist names have been banned from the Great British Beer Festival.

Why Amnesty is overhauling its brand in a bid to 'make human rights popular'

Why Amnesty is overhauling its brand in a bid to 'make human rights popular'

It is shifting focus to championing positive action...

Coke takes on Starbucks in supermarket chillers with Costa iced coffee

Coke takes on Starbucks in supermarket chillers with Costa iced coffee

Latest product follows Coca-Cola Energy and 'functional' flavoured water brand Aquarius.

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Soft-drinks brand this week launched blockbuster comedy spot starring Rudd.

Amazon overtakes Google and Apple as world's most valuable brand

Amazon overtakes Google and Apple as world's most valuable brand

Ecommerce giant has come top for first time in 12 years.

Mothercare needs a new name. Here are three ideas

Mothercare needs a new name. Here are three ideas

The retailer for mums is stuck in the past. A renaming process could help the brand reinvent itself.

BT mocked for 'generic' brand logo

BT mocked for 'generic' brand logo

Even Poundland is getting involved in the ridiculing.