Branding News, Articles & Analysis

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FA bids to ignite grassroots participation with England Football brand identity

FA bids to ignite grassroots participation with England Football brand identity

The new brand aims to talk directly to consumers.

Abrdn’s rebrand ditches the vowels and branding best practice

Abrdn’s rebrand ditches the vowels and branding best practice

The investment company will be hoping its new identity doesn't prove to be a burden to the brand

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

Everything has become horribly indistinct, it’s time for brands to embrace a new era of vitality in the post-Covid world.

VW accidentally upstages own rebrand with premature press release

VW accidentally upstages own rebrand with premature press release

Someone at the automotive brand hit “publish” a month too soon.

The first workiversary: WTF happens when adland couples WFH for one year?

The first workiversary: WTF happens when adland couples WFH for one year?

On the anniversary of PM Boris Johnson's stay-at-home order, adland couples share their stories from one year of enforced WFH.

Let’s call time on the masculinity of beer

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

Mainstream brands rolling out vegan products are missing a trick and forgetting about the fundamentals of marketing.

The unlimited potential of live storytelling in sports marketing

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of

K-Y wants you to ‘choose pleasure’ this Valentine’s Day

K-Y wants you to ‘choose pleasure’ this Valentine’s Day

The sensual new campaign by Elephant aims to break free of romantic clichés.

Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)

Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)

The new creative includes textured images, memes and new typography.