Branding News, Articles & Analysis

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Articles: 975 Results
Coke takes on Starbucks in supermarket chillers with Costa iced coffee

Coke takes on Starbucks in supermarket chillers with Costa iced coffee

Latest product follows Coca-Cola Energy and 'functional' flavoured water brand Aquarius.

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Soft-drinks brand this week launched blockbuster comedy spot starring Rudd.

Amazon overtakes Google and Apple as world's most valuable brand

Amazon overtakes Google and Apple as world's most valuable brand

Ecommerce giant has come top for first time in 12 years.

Mothercare needs a new name. Here are three ideas

Mothercare needs a new name. Here are three ideas

The retailer for mums is stuck in the past. A renaming process could help the brand reinvent itself.

BT mocked for 'generic' brand logo

BT mocked for 'generic' brand logo

Even Poundland is getting involved in the ridiculing.

Change UK appoints The & Partnership as full-service agency

Change UK appoints The & Partnership as full-service agency

Breakaway party launched campaign for EU election yesterday.

Coca-Cola hops on 'functional' drinks trend with Aquarius launch

Coca-Cola hops on 'functional' drinks trend with Aquarius launch

Drink comes in lemon and lime flavours, containing zinc and magnesium respectively.

AB InBev UK rebrands as Budweiser Brewing Group UK&I

AB InBev UK rebrands as Budweiser Brewing Group UK&I

Move aims to highlight commitment in UK and Ireland.

DDB harks back to founding trio in new corporate identity

DDB harks back to founding trio in new corporate identity

Agency was founded in 1949...

Mastercard's new sonic identity could open up product placement within music hits

Mastercard's new sonic identity could open up product placement within music hits

Brand has created versatile suite of audio assets based on melodic theme.