Branding News, Articles & Analysis

Read the latest Branding News, Articles & Analysis at Campaignlive UK

Articles: 914 Results
When it comes to social purpose, brands must prove they're for real

When it comes to social purpose, brands must prove they're for real

Consumers increasingly expect brands to make a positive difference in the world, so they must be sophisticated in communicating their

How to revive the Wimpy brand on the busy UK high street

How to revive the Wimpy brand on the busy UK high street

With the news that Wimpy is planning a comeback, expanding beyond today's 80 UK restaurants, Campaign asks where it can

How retail marketers are transforming tomorrow's shopper experience

How retail marketers are transforming tomorrow's shopper experience

From the rise of the experience store to integrating mobile and tech solutions, what are the key trends for marketers

McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

The vast majority of consumers think brands should be doing more to combat litter - and McDonald's and Coke are

Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta is launching a virtual reality experience for Halloween, in which an elevator car crashes to the ground, at Thorpe

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due

Tesco boss Dave Lewis defends integrity of farm brands after 2 Sisters chicken plant is closed

Tesco boss Dave Lewis defends integrity of farm brands after 2 Sisters chicken plant is closed

Tesco's chief executive Dave Lewis has insisted that the fallout of The Guardian and ITV investigation into chicken producer 2

Schweppes harks back to 18th century origins in £6.6m fightback against Fever-Tree

Schweppes harks back to 18th century origins in £6.6m fightback against Fever-Tree

Coca-Cola is revamping its Schweppes brand with a historically inspired new bottle design, premium range of mixers and a major

Wine brand 19 Crimes uses AR to make 19th century convicts come to life

Wine brand 19 Crimes uses AR to make 19th century convicts come to life

Treasury Wine Estates is using powerful branding to market wine to young men, the demographic group least likely to buy

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier