Branding News, Articles & Analysis

Read the latest Branding News, Articles & Analysis at Campaignlive UK

Articles: 917 Results
After 130 years, Coca-Cola has the typeface it deserves

After 130 years, Coca-Cola has the typeface it deserves

The new bespoke typeface for Coca-Cola will provide consistency while bringing the design heritage of the brand to life, writes

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

The beverage industry could lose a massive $293bn (£217bn) globally in the value contributed by its brands if politicians pursue

Unilever furthers inclusive beauty credentials by acquiring Sundial Brands

Unilever furthers inclusive beauty credentials by acquiring Sundial Brands

Unilever has acquiring New York-based Sundial Brands, owner of personal care brands SheaMoisture, Nubian Heritage and Madam CJ Walker, for

When it comes to social purpose, brands must prove they're for real

When it comes to social purpose, brands must prove they're for real

Consumers increasingly expect brands to make a positive difference in the world, so they must be sophisticated in communicating their

How to revive the Wimpy brand on the busy UK high street

How to revive the Wimpy brand on the busy UK high street

With the news that Wimpy is planning a comeback, expanding beyond today's 80 UK restaurants, Campaign asks where it can

How retail marketers are transforming tomorrow's shopper experience

How retail marketers are transforming tomorrow's shopper experience

From the rise of the experience store to integrating mobile and tech solutions, what are the key trends for marketers

McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

The vast majority of consumers think brands should be doing more to combat litter - and McDonald's and Coke are

Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta is launching a virtual reality experience for Halloween, in which an elevator car crashes to the ground, at Thorpe

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due

Tesco boss Dave Lewis defends integrity of farm brands after 2 Sisters chicken plant is closed

Tesco boss Dave Lewis defends integrity of farm brands after 2 Sisters chicken plant is closed

Tesco's chief executive Dave Lewis has insisted that the fallout of The Guardian and ITV investigation into chicken producer 2