Branding News, Articles & Analysis
Read the latest Branding News, Articles & Analysis at Campaignlive UK
The new brand aims to talk directly to consumers.
The investment company will be hoping its new identity doesn't prove to be a burden to the brand
Everything has become horribly indistinct, it’s time for brands to embrace a new era of vitality in the post-Covid world.
Someone at the automotive brand hit “publish” a month too soon.
On the anniversary of PM Boris Johnson's stay-at-home order, adland couples share their stories from one year of enforced WFH.
It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous
Mainstream brands rolling out vegan products are missing a trick and forgetting about the fundamentals of marketing.
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of
The sensual new campaign by Elephant aims to break free of romantic clichés.
The new creative includes textured images, memes and new typography.
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