Branding News, Articles & Analysis

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Autonomous vehicles will transform car marques into lifestyle brands

Autonomous vehicles will transform car marques into lifestyle brands

Self-driving cars will usher in new possibilities

WeWork rebrands to The We Company after SoftBank investment

WeWork rebrands to The We Company after SoftBank investment

The We Company acts as umbrella brand for WeWork, WeLive and WeGrow.

Mastercard drops name from logo in digital 'reinvention'

Mastercard drops name from logo in digital 'reinvention'

New look announced at CES.

Pepsi unveils first new global brand platform in seven years

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

Unilever's Pukka Herbs abandons detox after ASA ruling

Unilever's Pukka Herbs abandons detox after ASA ruling

Tea brand was in effect prevented from marketing Detox product last year.

Bodyform scoops Brave Brand of the Year award

Bodyform scoops Brave Brand of the Year award

The feminine-care brand was the first to depict real period blood in an ad campaign.

Jonathan Mildenhall launches TwentyFirstCenturyBrand

Jonathan Mildenhall launches TwentyFirstCenturyBrand

Pinterest and WeWork are among the first clients.

PMI focuses on design to power new phase for Iqos brand

PMI focuses on design to power new phase for Iqos brand

Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo

Ex-Naked strategy chiefs launch 'brand growth' agency Orca

Ex-Naked strategy chiefs launch 'brand growth' agency Orca

The agency seeks to offer a 'smarter' approach in a market dominated by Interbrand and Superunion.

Ignore the inevitable hue and cry - RBS' rebrand plans make good business sense

Ignore the inevitable hue and cry - RBS' rebrand plans make good business sense

When was the last time you considered RBS truly royal, or viewed its Scottish provenance a key detail in the