Branding News, Articles & Analysis
Read the latest Branding News, Articles & Analysis at Campaignlive UK
The FMCG company's chief brand officer outlined why creativity is a force for growth.
Rebrand rolling out across markets in coming months.
Manifest has won a digital-first brief for the UK and Ireland.
FCB Inferno appointed as lead creative agency after repitching.
Name change reflects company's use of tech to connect brands with people.
New programme aims to support brands that ‘make a difference’.
An attempt to find the perfect nosh for a new feline arrival provided some wider lessons on branding.
AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay
CEO believes Pride's cancellation has increased digital conversations across media platforms.
The new brand aims to talk directly to consumers.
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