Branding News, Articles & Analysis

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Marc Pritchard on stage at Cannes Lions

Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says

The FMCG company's chief brand officer outlined why creativity is a force for growth.

Pret's new brand identity

Pret refreshes palette with new-look global brand identity

Rebrand rolling out across markets in coming months.

Tasty win: Manifest has won a brief for donut chain Krispy Kreme

Krispy Kreme appoints UK digital brand partner agency

Manifest has won a digital-first brief for the UK and Ireland.

Women stands smiling in front of a block of flats, with a child on her back

'This girl can' pursues partnerships strategy with agency appointments

FCB Inferno appointed as lead creative agency after repitching.

Cartoon illustration showing two people discussing a new agency name

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Unrest: has welcomed its first cohort of 11 start-ups.

Uncommon backs start-up accelerator Unrest

New programme aims to support brands that ‘make a difference’.

Cat food: Whiskas, Sheba, Purina Gourmet

The catsumer journey: branding lessons learned on an unfamiliar aisle

An attempt to find the perfect nosh for a new feline arrival provided some wider lessons on branding.

Klarna: recently launched the campaign “Old credit is history”

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay

Gay Times: Tag Warner wants brands to think about pushing a community-cause further

Gay Times’ Tag Warner talks about another year without London Pride

CEO believes Pride's cancellation has increased digital conversations across media platforms.

FA bids to ignite grassroots participation with England Football brand identity

The new brand aims to talk directly to consumers.