Branding News, Articles & Analysis

Read the latest Branding News, Articles & Analysis at Campaignlive UK

Articles: 952 Results
Tesco goes big on Britishness with discounter brand Jack's

Tesco goes big on Britishness with discounter brand Jack's

Discount chain will seek to rival Aldi and Lidl, with the first two stores opening on Thursday.

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

British Airways data breach poses new challenge to weakened brand reputation

British Airways data breach poses new challenge to weakened brand reputation

British Airways faces another hit to its brand reputation after revealing a major data breach has exposed its customers' financial

Burberry pledges to stop burning unsold stock

Burberry pledges to stop burning unsold stock

Burberry has put an end to its practice of burning unsold stock in order to protect the premium nature of

Will being owned by Coke damage Costa Coffee's reputation?

Will being owned by Coke damage Costa Coffee's reputation?

A number of concerns over Coca-Cola's $5.1bn (£3.9bn) acquisition of Costa Coffee are bubbling to the surface.

John Lewis and Waitrose unveil 'modern, progressive' new brand identity

John Lewis and Waitrose unveil 'modern, progressive' new brand identity

The John Lewis Partnership is today relaunching its two brands as John Lewis & Partners and Waitrose & Partners with

WTF is P&G playing at?

WTF is P&G playing at?

Procter & Gamble sent the roflcopters flying last week when news emerged that the FMCG* giant was applying to trademark

Coca-Cola to push sugar-free Coke with redesign

Coca-Cola to push sugar-free Coke with redesign

Coca-Cola Great Britain is bringing the packaging of its Zero Sugar variant closer again to the original in a bid

Polling expert Peter Kellner: Lloyds survey 'broke no hard-and-fast rules'

Polling expert Peter Kellner: Lloyds survey 'broke no hard-and-fast rules'

The findings of a survey on attitudes towards Lloyds Bank commissioned by Noel Edmonds should be treated with caution, former

Visability93 "Icon font" by McCann London

Visability93 "Icon font" by McCann London

To mark 50 years since the creation of the International Symbol of Access (ISA) - the familiar icon of a