Branding News, Articles & Analysis

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Articles: 983 Results
Why we need to make 2020 the year we ditch brand valuation

Why we need to make 2020 the year we ditch brand valuation

The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.

Amazon becomes first to pass $200bn brand valuation

Amazon becomes first to pass $200bn brand valuation

Tech giant is world's most valuable brand for third year running.

ASA tells Friction Free Shaving: shaving cannot be friction free

ASA tells Friction Free Shaving: shaving cannot be friction free

Watchdog said consumers are likely to take expression 'friction free' literally.

Brands should be making a noise at the loudest-ever Rugby World Cup

Brands should be making a noise at the loudest-ever Rugby World Cup

Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of

Fifa World Cup 2022: Qatar unveils official emblem

Fifa World Cup 2022: Qatar unveils official emblem

Design features number 8.

PrideAM leaders at loggerheads over name change

PrideAM leaders at loggerheads over name change

UK organisation has renamed itself Outvertising, but founder Scott Knox says he has been left out of decision-making.

Camra tells beer brands: 'stop being sexist'

Camra tells beer brands: 'stop being sexist'

Beers with sexist names have been banned from the Great British Beer Festival.

Why Amnesty is overhauling its brand in a bid to 'make human rights popular'

Why Amnesty is overhauling its brand in a bid to 'make human rights popular'

It is shifting focus to championing positive action...

Coke takes on Starbucks in supermarket chillers with Costa iced coffee

Coke takes on Starbucks in supermarket chillers with Costa iced coffee

Latest product follows Coca-Cola Energy and 'functional' flavoured water brand Aquarius.

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Soft-drinks brand this week launched blockbuster comedy spot starring Rudd.