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Consumer Insight News, Articles & Analysis
Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK
Pitch Update: Audible to sound out agencies in global media review
A win for Publicis.Poke means it now works with 10 brands within the Essity group.
So you know your customer, what’s next?
Last week's launch of Boots Media Group, which taps into the retailer's loyalty scheme, is another sign that in the
Rethink or restore: how brands can tap into new post-pandemic consumer trends
Consumers are moving in one of two directions when it comes to post-pandemic behaviour – there are those looking to
Gen Z demands more diversity and inclusion from brands
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
10 takeaways from Wunderman Thompson's Future 100 report
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We
Brand loyalty declines as economy suffers amid pandemic
Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.
The first brand you think about shouldn't be yours - but your consumer's
It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity'
Three post-pandemic Gen Z behaviour trends to watch
How are young people adapting to the post-Covid world?
Hands off: can touchless experiences still be fully immersive?
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
How marketers can innovate more with fewer resources
The 'innovation squeeze' is taking its toll on brand chiefs.
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