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Consumer Insight News, Articles & Analysis
Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK
Combining the John Lewis and Waitrose loyalty schemes is a no-brainer
The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in
Mumsnet gets into bed with Dreams to develop ultimate mattress for parents
Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at
Morrisons profit up 40% as supermarket 'steers own path'
Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit
PayPal next-gen commerce chief: Don't lose the empathy in our tech
Companies must not let technology cut them off from the human beings that use their products and platforms, PayPal's entrepreneur-in-residence,
Geometry poaches RPM's Tom Moore to head up shopper marketing
Geometry Global has appointed RPM's Tom Moore to the newly-created position of head of shopper marketing.
Tesco, Google and Graze on using data to transform consumer marketing
Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel.
Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights
BuzzFeed cancels Trump advertising
BuzzFeed has pulled out of an advertising deal with the Republican Party in the US, describing candidate Donald Trump as
Unruly's Sarah Wood: the tech angel blowing a trumpet for female staff
The lack of gender diversity in the tech scene is well known but Sarah Wood is blazing a trail for
Sacrifice is the true price of brand purpose
It may be a noble act for a company to put its corporate purpose above the drive for profit but
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