Consumer Insight News, Articles & Analysis

Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK

Articles: 42 Results
The sound of victory: how brands can harness fan sentiment
October 08, 2019 by Grant Campbell

The sound of victory: how brands can harness fan sentiment

Siemens, EDF and IBM are among the brands utilising technology to display emotions.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs
August 26, 2019 by Omar Oakes

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer
September 18, 2018 by Charlie Hills

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents
February 07, 2018 by Ben Bold

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at

Morrisons profit up 40% as supermarket 'steers own path'
September 14, 2017 by Ben Bold

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

PayPal next-gen commerce chief: Don't lose the empathy in our tech
February 27, 2017 by Simon Gwynn

PayPal next-gen commerce chief: Don't lose the empathy in our tech

Companies must not let technology cut them off from the human beings that use their products and platforms, PayPal's entrepreneur-in-residence,

Geometry poaches RPM's Tom Moore to head up shopper marketing
January 13, 2017 by Matthew Chapman

Geometry poaches RPM's Tom Moore to head up shopper marketing

Geometry Global has appointed RPM's Tom Moore to the newly-created position of head of shopper marketing.

Tesco, Google and Graze on using data to transform consumer marketing
October 17, 2016 by Simon Gwynn

Tesco, Google and Graze on using data to transform consumer marketing

Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel.

Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
September 21, 2016 by Daniel Farey-Jones

Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran

Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights

BuzzFeed cancels Trump advertising
June 07, 2016 by Daniel Farey-Jones

BuzzFeed cancels Trump advertising

BuzzFeed has pulled out of an advertising deal with the Republican Party in the US, describing candidate Donald Trump as