Consumer Insight News, Articles & Analysis

Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK

Articles: 116 Results
Gen Z demands more diversity and inclusion from brands
January 26, 2021 by Sabrina Sanchez

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

10 takeaways from Wunderman Thompson's Future 100 report
January 25, 2021 by Rahul Sachitanand

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

Brand loyalty declines as economy suffers amid pandemic
January 19, 2021 by Mariah Cooper

Brand loyalty declines as economy suffers amid pandemic

Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.

The first brand you think about shouldn't be yours - but your consumer's
December 21, 2020 by Lori Meakin

The first brand you think about shouldn't be yours - but your consumer's

It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity'

Three post-pandemic Gen Z behaviour trends to watch
July 27, 2020 by Kian Bakhtiari

Three post-pandemic Gen Z behaviour trends to watch

How are young people adapting to the post-Covid world?

Hands off: can touchless experiences still be fully immersive?
July 16, 2020 by Fayola Douglas

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

How marketers can innovate more with fewer resources
November 14, 2019 by Jon Goldstone

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

The sound of victory: how brands can harness fan sentiment
October 08, 2019 by Grant Campbell

The sound of victory: how brands can harness fan sentiment

Siemens, EDF and IBM are among the brands utilising technology to display emotions.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs
August 26, 2019 by Omar Oakes

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer
September 18, 2018 by Charlie Hills

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in