Consumer Insight News, Articles & Analysis

Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK

Articles: 119 Results

Pitch Update: Audible to sound out agencies in global media review

A win for Publicis.Poke means it now works with 10 brands within the Essity group.

Adam Fulford, chief customer officer at Engine Group

So you know your customer, what’s next?

Last week's launch of Boots Media Group, which taps into the retailer's loyalty scheme, is another sign that in the

VaynerMedia head of strategy DuBose Cole

Rethink or restore: how brands can tap into new post-pandemic consumer trends

Consumers are moving in one of two directions when it comes to post-pandemic behaviour – there are those looking to

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

Brand loyalty declines as economy suffers amid pandemic

Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.

The first brand you think about shouldn't be yours - but your consumer's

It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity'

Three post-pandemic Gen Z behaviour trends to watch

How are young people adapting to the post-Covid world?

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.