Consumer Insight News, Articles & Analysis
Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We
Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.
It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity'
How are young people adapting to the post-Covid world?
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
The 'innovation squeeze' is taking its toll on brand chiefs.
Siemens, EDF and IBM are among the brands utilising technology to display emotions.
Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.
The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in
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