Consumer Insight News, Articles & Analysis
Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK
The 'innovation squeeze' is taking its toll on brand chiefs.
Siemens, EDF and IBM are among the brands utilising technology to display emotions.
Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.
The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in
Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at
Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit
Companies must not let technology cut them off from the human beings that use their products and platforms, PayPal's entrepreneur-in-residence,
Geometry Global has appointed RPM's Tom Moore to the newly-created position of head of shopper marketing.
Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel.
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights
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