Content Marketing News, Articles & Analysis

Read the latest Content Marketing News, Articles & Analysis at Campaignlive UK

Articles: 147 Results
Performance can boost sales but by itself can't save a brand

Performance can boost sales but by itself can't save a brand

It's time to remind ourselves what marketing can do. It has never been more important to connect with the confused

John Brown Media hires Rowan Manning as CEO

John Brown Media hires Rowan Manning as CEO

Manning replaces Andrew Hirsch, who has left content marketing agency after 28 years.

Oliver taps Chloe McCloskey as Unilever's in-house agency content chief

Oliver taps Chloe McCloskey as Unilever's in-house agency content chief

Former AKQA account director will play lead role in delivering U-Studio's content output.

Cadbury Creme Egg launches video-streaming platform for chocolate fans

Cadbury Creme Egg launches video-streaming platform for chocolate fans

CremeEggEatertainment.com will host tongue-in-cheek cinematic short films.

DWP ads for Universal Credit banned for misleading consumers

DWP ads for Universal Credit banned for misleading consumers

Ads insufficiently labelled as marketing communications and contained specious claims.

Wisebuddah directors launch branded content audio production business

Wisebuddah directors launch branded content audio production business

Listen Entertainment acquires Wisebuddah's content team and assets.

CGI influencers: the real implications of fake people

CGI influencers: the real implications of fake people

Effectiveness and ethics are major concerns...

50 years since the moon landing: brands blast off

50 years since the moon landing: brands blast off

Campaign throws on its thrusters, mixes its metaphors and points its telescope at some brands celebrating the 50th anniversary of

'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign

'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign

British rapper reveals to Luc Belaire CEO how he used social media to connect with audience.

Department for International Trade picks TMW for CRM

Department for International Trade picks TMW for CRM

Agency will handle CRM and extend DIT's 'Great' campaign.