Content Marketing News, Articles & Analysis

Read the latest Content Marketing News, Articles & Analysis at Campaignlive UK

Articles: 188 Results
Two runners with 'Media Spotlight' logo

Media Spotlight: Nicorette helps the LGBTQ+ community quit smoking

Johnson & Johnson Consumer Health partnered UM and Gay Times to show how 'Quitting Buddies' can be a powerful way

Two Elle magazine covers featuring women's football stars and a referee

England Lionesses star in Elle UK and Nike campaign

The multiplatform partnership sheds light on inclusivity in women’s football.

The Out: content series by NGN Lab shows Jaguar Land Rover's hybrid and all-electric cars taking trips into nature

Jaguar Land Rover’s The Out launches debut social content campaign by NGN Lab

Work designed to promote both The Out car rental service as well as Jaguar Land Rover’s hybrid/electric vehicle credentials.

Tim Pearson: joins LadBible in April

Former Sky Media boss Tim Pearson joins LadBible

Pearson reunites with Colin Gottlieb to lead its branded content and client solutions teams.

Heinz: Channel 4's first branded programme for 2022

Channel 4 and Heinz team up for comedy cooking show

The series will appear across Channel 4's social media and also result in a new ad for Heinz

Image with plain black on left and letters Dept in white. On the right, three people working on computers around a table with words x Feed overlaid

Dept acquires digital shop Feed to tap into personalised creative content boom

Second UK acquisition this year for Dutch digital 'challenger' agency.

Macallan out of home campaign in TfL underground station tunnel

Macallan partners Evening Standard for Tube station takeover

A newspaper cover wrap and content hub complete the multimedia campaign.

Mediabrands new Content Studios lead, Richard Cable

IPG Mediabrands hires Tribal ECD to lead its creative arm

Tribal Worldwide London’s ECD Richard Cable succeeds Jed Hallam.

Uncommon Creative Studio

Uncommon appoints ex-Lida CEO to lead new customer experience practice

Jonathan Goodman will lead the practice alongside former colleagues David Yates and Margaux Sloan.

Toshiba partners Defected Records for content series from its Croatia festival

The shows will feature DJ sets, behind-the-scenes footage and news.