Content Marketing News, Articles & Analysis

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Articles: 139 Results
'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign

'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign

British rapper reveals to Luc Belaire CEO how he used social media to connect with audience.

Department for International Trade picks TMW for CRM

Department for International Trade picks TMW for CRM

Agency will handle CRM and extend DIT's 'Great' campaign.

Content agency Commit launches user-generated platform

Content agency Commit launches user-generated platform

Online community product will connect brands with genuinely engaged consumers.

National Lottery marks 25th anniversary with content campaign profiling good causes

National Lottery marks 25th anniversary with content campaign profiling good causes

Activity is first work by The Wild...

Embrace the messy, complicated and difficult

Embrace the messy, complicated and difficult

If a brand is going to bother commissioning and curating creative stories, it should push itself to showcase work that

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Video features terrorist-themed 12 Days of Christmas.

Brand USA CMO on marketing America in the age of Trump

Brand USA CMO on marketing America in the age of Trump

National tourism marketing body has launched an app, GoUSA TV, as part of strategy to colonise 'mobile to giant screen

Facebook signs Coffee & TV as production partner to help brands improve video content

Facebook signs Coffee & TV as production partner to help brands improve video content

The Soho production company will help brands advertising on the social network to produce high-quality content.

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

As part of the campaign, WHSmith will sell VR headsets compatible with mobile phones.

'Dot' campaign raises awareness of childhood eye cancer

'Dot' campaign raises awareness of childhood eye cancer

The Childhood Eye Cancer Trust is marking today's World Sight Day with a multichannel campaign to raise awareness of retinoblastoma