Content Marketing News, Articles & Analysis

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Articles: 131 Results
Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

As part of the campaign, WHSmith will sell VR headsets compatible with mobile phones.

'Dot' campaign raises awareness of childhood eye cancer

'Dot' campaign raises awareness of childhood eye cancer

The Childhood Eye Cancer Trust is marking today's World Sight Day with a multichannel campaign to raise awareness of retinoblastoma

Ryan Reynolds and Sir Richard Branson team up to promote gin

Ryan Reynolds and Sir Richard Branson team up to promote gin

Tie-up means Virgin flights have exclusive rights to serve Reynolds' gin brand on board.

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

Direct Line launches podcast series in new marketing venture

Direct Line launches podcast series in new marketing venture

Motor insurer Direct Line has released three episodes of a free podcast featuring comedian Richard Herring and psychologist Dr Gary

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris

, Iris for Adidas

In one of a trio of films for the brand by Iris, Adidas Football tells the story of Brazilian forward

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Heineken's New Zealand cider brand Old Mout has created a short documentary with Springwatch host Michaela Strachan about an ambitious

Smirnoff celebrates female bouncers and trans bartenders in Lad Bible partnership

Smirnoff celebrates female bouncers and trans bartenders in Lad Bible partnership

Smirnoff has launched a year-long partnership with Lad Bible Group that aims to promote empathy towards minority communities, through a

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Sports brand Asics has teamed up with The Walt Disney Company for a family-fitness campaign to promote upcoming Pixar film

Betsafe pits Man City against Saracens in battle of the ball games

Betsafe pits Man City against Saracens in battle of the ball games

Betsafe is aiming to establish once and for all which sport involves greater skill, football or rugby, in a video