Content Marketing News, Articles & Analysis

Read the latest Content Marketing News, Articles & Analysis at Campaignlive UK

Articles: 143 Results
DWP ads for Universal Credit banned for misleading consumers

DWP ads for Universal Credit banned for misleading consumers

Ads insufficiently labelled as marketing communications and contained specious claims.

Wisebuddah directors launch branded content audio production business

Wisebuddah directors launch branded content audio production business

Listen Entertainment acquires Wisebuddah's content team and assets.

CGI influencers: the real implications of fake people

CGI influencers: the real implications of fake people

Effectiveness and ethics are major concerns...

50 years since the moon landing: brands blast off

50 years since the moon landing: brands blast off

Campaign throws on its thrusters, mixes its metaphors and points its telescope at some brands celebrating the 50th anniversary of

'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign

'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign

British rapper reveals to Luc Belaire CEO how he used social media to connect with audience.

Department for International Trade picks TMW for CRM

Department for International Trade picks TMW for CRM

Agency will handle CRM and extend DIT's 'Great' campaign.

Content agency Commit launches user-generated platform

Content agency Commit launches user-generated platform

Online community product will connect brands with genuinely engaged consumers.

National Lottery marks 25th anniversary with content campaign profiling good causes

National Lottery marks 25th anniversary with content campaign profiling good causes

Activity is first work by The Wild...

Embrace the messy, complicated and difficult

Embrace the messy, complicated and difficult

If a brand is going to bother commissioning and curating creative stories, it should push itself to showcase work that

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Video features terrorist-themed 12 Days of Christmas.