Content Marketing News, Articles & Analysis

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Articles: 127 Results
Direct Line launches podcast series in new marketing venture

Direct Line launches podcast series in new marketing venture

Motor insurer Direct Line has released three episodes of a free podcast featuring comedian Richard Herring and psychologist Dr Gary

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris

, Iris for Adidas

In one of a trio of films for the brand by Iris, Adidas Football tells the story of Brazilian forward

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Heineken's New Zealand cider brand Old Mout has created a short documentary with Springwatch host Michaela Strachan about an ambitious

Smirnoff celebrates female bouncers and trans bartenders in Lad Bible partnership

Smirnoff celebrates female bouncers and trans bartenders in Lad Bible partnership

Smirnoff has launched a year-long partnership with Lad Bible Group that aims to promote empathy towards minority communities, through a

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Sports brand Asics has teamed up with The Walt Disney Company for a family-fitness campaign to promote upcoming Pixar film

Betsafe pits Man City against Saracens in battle of the ball games

Betsafe pits Man City against Saracens in battle of the ball games

Betsafe is aiming to establish once and for all which sport involves greater skill, football or rugby, in a video

Why Star Wars is partnering with EDF to get girls to consider STEM careers

Why Star Wars is partnering with EDF to get girls to consider STEM careers

The scale and cultural impact of the Star Wars franchise means it has a responsibility to make a positive difference,

Why Jamie Oliver partnered with Jaguar Land Rover to make a car with a kitchen built into it

Why Jamie Oliver partnered with Jaguar Land Rover to make a car with a kitchen built into it

It's like something from Chitty Chitty Bang Bang, but Jamie Oliver's "kitchen car" is about genuinely pushing boundaries, the business's

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier