Content Marketing News, Articles & Analysis

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Articles: 134 Results
Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Video features terrorist-themed 12 Days of Christmas.

Brand USA CMO on marketing America in the age of Trump

Brand USA CMO on marketing America in the age of Trump

National tourism marketing body has launched an app, GoUSA TV, as part of strategy to colonise 'mobile to giant screen

Facebook signs Coffee & TV as production partner to help brands improve video content

Facebook signs Coffee & TV as production partner to help brands improve video content

The Soho production company will help brands advertising on the social network to produce high-quality content.

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

As part of the campaign, WHSmith will sell VR headsets compatible with mobile phones.

'Dot' campaign raises awareness of childhood eye cancer

'Dot' campaign raises awareness of childhood eye cancer

The Childhood Eye Cancer Trust is marking today's World Sight Day with a multichannel campaign to raise awareness of retinoblastoma

Ryan Reynolds and Sir Richard Branson team up to promote gin

Ryan Reynolds and Sir Richard Branson team up to promote gin

Tie-up means Virgin flights have exclusive rights to serve Reynolds' gin brand on board.

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

Direct Line launches podcast series in new marketing venture

Direct Line launches podcast series in new marketing venture

Motor insurer Direct Line has released three episodes of a free podcast featuring comedian Richard Herring and psychologist Dr Gary

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris

, Iris for Adidas

In one of a trio of films for the brand by Iris, Adidas Football tells the story of Brazilian forward

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Heineken's New Zealand cider brand Old Mout has created a short documentary with Springwatch host Michaela Strachan about an ambitious