Digital Marketing News, Articles & Analysis

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Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

M&S hires first chief digital and data officer

M&S hires first chief digital and data officer

Marks & Spencer has appointed Jeremy Pee to the new role of chief digital and data officer.

How film marketers are fighting to win cinemagoers in the home entertainment boom

How film marketers are fighting to win cinemagoers in the home entertainment boom

With streaming services like Netflix competing for viewers, film marketers have never had to work harder or more creatively to

Mindshare turns out-of-office autoreplies into media space for charities

Mindshare turns out-of-office autoreplies into media space for charities

Mindshare is planning to release free software that allows companies and individuals to donate space in their out-of-office email messages

Three grabs first sponsored Snappable AR Lens

Three grabs first sponsored Snappable AR Lens

Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in

As Lush understands, a principle only matters if it costs you something

As Lush understands, a principle only matters if it costs you something

Lush's "SpyCops" campaign was handled clumsily - but in credibility terms, it is leaps and bounds ahead of many of

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital

Why banking is having its Brewdog moment

Why banking is having its Brewdog moment

Brewdog turned the tables on the big guns of beer and established new norms in product, comms, partnerships and community.

Corona heads to a lesser-used media space: your email out-of-office

Corona heads to a lesser-used media space: your email out-of-office

Corona is exploiting what is set to be the hottest early May bank holiday to date with an out-of-office reply