Digital Marketing News, Articles & Analysis

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How low-cost airline Wizz Air is winning on digital experience

How low-cost airline Wizz Air is winning on digital experience

With rock-bottom prices, the rapidly expanding low-cost carrier from Budapest banks on digital experience to keep its customers coming back.

How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'

How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'

If you don't drive to work, you probably haven't heard of it - but GPS app Waze is proving indispensable

Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

Meat snacking brand Mattessons has teamed up with Activision's Call of Duty franchise to launch a challenge designed to test

Zenith predicts UK internet adspend will capture 60% of market this year

Zenith predicts UK internet adspend will capture 60% of market this year

Zenith forecasts internet adspend will capture 60% of the overall UK market in 2017 and will continue to grow ahead

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

The arrival of the iPhone X marks the dawn of a new (augmented) reality

The arrival of the iPhone X marks the dawn of a new (augmented) reality

Apple's all-screen flagship phone is out today, and there's one feature set to change the way we use our phones

Comparethemarket's meerkat needs help solving riddles for his first Facebook Live

Comparethemarket's meerkat needs help solving riddles for his first Facebook Live

Comparethemarket.com's meerkat mascot Aleksandr is hosting his first Facebook Live to help the brand promote its Murder on the Orient

Whiskas introduces purrst-graduate counterpart to Kitten Kollege

Whiskas introduces purrst-graduate counterpart to Kitten Kollege

Whiskas has launched Kat Institute of Technology (KIT), a content platform featuring a collection of comic live action and animated

Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta is launching a virtual reality experience for Halloween, in which an elevator car crashes to the ground, at Thorpe

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due