Digital Marketing News, Articles & Analysis

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Proximity hires Mindshare's Adam Fulford for top strategy job

Proximity hires Mindshare's Adam Fulford for top strategy job

Fulford was managing partner at Mindshare, responsible for business development and integration.

EE rings the changes with fourth Wembley Cup campaign

EE rings the changes with fourth Wembley Cup campaign

Draft stage and 'fast and furious' 30-minute matches among this year's innovations.

Amazon's private-label ambitions 'increase the case for investing in brand-building'

Amazon's private-label ambitions 'increase the case for investing in brand-building'

Tech giant's recent activity includes setting up a pop-up in London to promote its own fashion ranges.

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

Brands are being defrauded of up to 96% of what they spend with individual social media influencers, the social media

WPP merges Y&R and VML under Jon Cook

WPP merges Y&R and VML under Jon Cook

Y&R CEO David Sable is named non-executive chairman of VMLY&R.

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

M&S hires first chief digital and data officer

M&S hires first chief digital and data officer

Marks & Spencer has appointed Jeremy Pee to the new role of chief digital and data officer.

How film marketers are fighting to win cinemagoers in the home entertainment boom

How film marketers are fighting to win cinemagoers in the home entertainment boom

With streaming services like Netflix competing for viewers, film marketers have never had to work harder or more creatively to

Mindshare turns out-of-office autoreplies into media space for charities

Mindshare turns out-of-office autoreplies into media space for charities

Mindshare is planning to release free software that allows companies and individuals to donate space in their out-of-office email messages