Digital Marketing News, Articles & Analysis

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Starcom launches podcast series diving into pros and cons of metaverse

Report outlines the responsibilities that will emerge for advertisers and media distributors.

AR and VR: the hype and the reality

With more brands turning to both augmented and virtual reality, we look at the differences between the two and the

Domino's yodelling spot centres on previous ad's break-out star Betty

As January is seen as a month of 'tighter purse strings', the ad highlights Domino's 50%-off pizza deal when

Meatless Farm enlists meaty named people for Veganuary spot

Campaign includes partnership with Levi Roots to open meatless Caribbean restaurant pop-up.

Southern Water: aiming to drive behaviour change with support of ad framework

Southern Water to set up £12.8m advertising framework

The water company will formalise its work with agencies across creative campaigns in radio, print and TV, and strategic comms.

Internet safety: MPs and peers say new bill should include paid-for ads [Photo: Getty Images]

Tech platforms 'must tackle paid-for scam ads', MPs and peers say

Committee says it wants Ofcom to regulate companies such as Google and Facebook on how they allow and promote ads.

Can creating more immersive consumer experiences using AR benefit advertisers?

Campaign podcast: Attention, immersive storytelling and the metaverse

Panel of experts discuss measurement, immersive media, AR and the metaverse.

Pitch Update: Audible to sound out agencies in global media review

A win for Publicis.Poke means it now works with 10 brands within the Essity group.

Macallan partners Evening Standard for Tube station takeover

A newspaper cover wrap and content hub complete the multimedia campaign.

Photo: Getty Images.

RHS appoints Essence to reach and inspire millions of gardeners

WPP agency to handle media strategy and buying in initial three-year brief.