Digital Marketing News, Articles & Analysis

Read the latest Digital Marketing News, Articles & Analysis at Campaignlive UK

Articles: 15054 Results
Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Diageo digital chief: using AI means letting go of 'creativity-stifling' perfectionism

Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, its chief digital

Why banking is having its Brewdog moment

Why banking is having its Brewdog moment

Brewdog turned the tables on the big guns of beer and established new norms in product, comms, partnerships and community.

Corona heads to a lesser-used media space: your email out-of-office

Corona heads to a lesser-used media space: your email out-of-office

Corona is exploiting what is set to be the hottest early May bank holiday to date with an out-of-office reply

Mother made a spoof song for Woman's Hour that fights back against online trolls

Mother made a spoof song for Woman's Hour that fights back against online trolls

Four women who were victims of trolling are reclaiming their online identities through a campaign by Mother airing on BBC

How Strongbow hopes to crack new markets with global campaign

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

Facebook data scandal unlikely to dampen growth in social media adspend

Facebook data scandal unlikely to dampen growth in social media adspend

A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key

Diageo and R/GA reveal how Guinness rediscovered its experimental spirit

Diageo and R/GA reveal how Guinness rediscovered its experimental spirit

Staying relevant in a market being shaped by the craft beer boom has meant being equally open to experimentation in

Knorr launches one-off dining event for Instagrammers' personal menus

Knorr launches one-off dining event for Instagrammers' personal menus

Knorr, the Unilever food brand, is creating personalised menus for customers based on their Instagram feeds to engage a younger

Arla appoints Leo Burnett to Castello global digital account

Arla appoints Leo Burnett to Castello global digital account

Arla Foods has appointed Leo Burnett London as digital agency of record for its speciality cheese brand Castello.