Digital Marketing News, Articles & Analysis

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UK's Forward3D merges with New York-based PMX Agency

UK's Forward3D merges with New York-based PMX Agency

Combined group will have 700 staff across 20 offices.

RNIB transcribes social media users' names in Braille

RNIB transcribes social media users' names in Braille

Twitter and Instagram campaign marks World Braille Day.

Independent influencer marketing board set up to promote best practice

Independent influencer marketing board set up to promote best practice

The Business of Influencers will work on governance and 'strategic direction'.

Proximity hires Mindshare's Adam Fulford for top strategy job

Proximity hires Mindshare's Adam Fulford for top strategy job

Fulford was managing partner at Mindshare, responsible for business development and integration.

EE rings the changes with fourth Wembley Cup campaign

EE rings the changes with fourth Wembley Cup campaign

Draft stage and 'fast and furious' 30-minute matches among this year's innovations.

Amazon's private-label ambitions 'increase the case for investing in brand-building'

Amazon's private-label ambitions 'increase the case for investing in brand-building'

Tech giant's recent activity includes setting up a pop-up in London to promote its own fashion ranges.

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

Brands are being defrauded of up to 96% of what they spend with individual social media influencers, the social media

WPP merges Y&R and VML under Jon Cook

WPP merges Y&R and VML under Jon Cook

Y&R CEO David Sable is named non-executive chairman of VMLY&R.

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's