Digital Marketing News, Articles & Analysis

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Articles: 60486 Results
A colour shot of Chloe Hawking, president EMEA of Kinesso
November 22, 2023 by Ben Bold

IPG's Kinesso adds EMEA remit to UK chief executive's role

Hawking became chief of Kinesso in UK and Ireland following merger of Reprise, Matterkind and Kinesso.

ITV Palooza audience Theatre Royal Drury Lane
November 22, 2023 by Beau Jackson

ITV Palooza: ad-funded content focus and auction and addressability tools unveiled

Campaign reports from the annual advertising showcase.

Screwed up Christmas wrapping paper
November 20, 2023 by Beau Jackson

Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period

In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.

Itsu food and the TMW logo
November 07, 2023 by Ben Bold

Itsu appoints CRM agency after competitive pitch

There was no incumbent.

eCommerce trolley and shopping concept
November 03, 2023 by Beau Jackson

ISBA publishes standardisation framework for retail media

Framework is result of a collaboration including Omnicom Media Group's Transact and brand owners such as Unilever and Nestlé as

Kinesso UK and Ireland's new leadership team: Stuart Lunn, Chloe Hawking and Seun Odeneye
October 03, 2023 by Ben Bold

IPG’s Kinesso reveals post-merger UK and Ireland leadership team

Just over a week ago, IPG Mediabrands combined Reprise, Matterkind and Kinesso into a single P&L.

From left to right: Rob Watt, Tom Wilks, Chris Mellish, Alexandra Driscoll, Henrietta Knight and Benedict Ireland
July 13, 2023 by Ben Bold

TMW Unlimited launches digital agency TMWX

Shop consolidates number of TMW’s existing disciplines under new name.

Two ads banned by the ASA for appealing to under-18s
July 11, 2023 by Ben Bold

More Ladbrokes ads banned by ASA for appealing to under-18s

Follows ban earlier this month for Ladbrokes ad featuring YouTuber Jake Paul.

A photo of the Lionesses celebrating their Euros 2022 triumph, with Google Pixel branding and the words 'Proud partner of the England Teams'
June 26, 2023 by Ben Bold

Google Pixel scores major FA deal ahead of Women’s World Cup

The Women's World Cup will take place in July and August.

Ann Summers campaign depicting a speculum as a sex toy
June 20, 2023 by Ben Bold

Ann Summers and Rapp UK tie up for ‘Remove fear from the smear’ campaign

Campaign urges women to attend their cervical screenings.