Digital Marketing News, Articles & Analysis

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News UK launches full-service influencer marketing agency The Fifth

News UK launches full-service influencer marketing agency The Fifth

Unit will be led by former director of digital strategy and partnerships Oliver Lewis.

Aldi enlists pro gamers in mission to restore family dinnertime

Aldi enlists pro gamers in mission to restore family dinnertime

The retailer has a solution to the problem of online gaming interrupting family mealtimes.

Marketers becoming more sophisticated in dealing with influencers

Marketers becoming more sophisticated in dealing with influencers

Survey finds lower willingness to pay high fees.

Audi appoints BBH and IBM iX to digital account

Audi appoints BBH and IBM iX to digital account

Agency duo won pitch to upgrade touchpoints including Audi website.

The great Facebook messaging merger: what this means for marketing

The great Facebook messaging merger: what this means for marketing

We don't know much about what this roll-out will look like, but there are some important data privacy and security

Lloyds Banking Group picks Havas Helia for CRM account

Lloyds Banking Group picks Havas Helia for CRM account

Agency nabs business from Proximity, which has held it since 2010.

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Lida won account in 2015.

Amazon is now a $10bn advertising company

Amazon is now a $10bn advertising company

Ad revenue doubled last year as company warns of higher investment costs for 2019.

Twitter picks the most creative brand campaigns of 2018

Twitter picks the most creative brand campaigns of 2018

The work that stood out last year...

UK's Forward3D merges with New York-based PMX Agency

UK's Forward3D merges with New York-based PMX Agency

Combined group will have 700 staff across 20 offices.