Digital Marketing News, Articles & Analysis

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The new rules of influencer marketing during uncertainty

The new rules of influencer marketing during uncertainty

The new norms of social distancing and self-isolation should compel marketers to foster a sense of community.

Google and Innocent to lead key Performance Marketing 360 talks

Google and Innocent to lead key Performance Marketing 360 talks

Campaign is hosting Performance Marketing 360 conference in Brighton in May.

Many brands wouldn't allow Yorkshire Tea's 'human' Twitter reaction

Many brands wouldn't allow Yorkshire Tea's 'human' Twitter reaction

Yorkshire Tea was caught up in Twitter furore over Rishi Sunak post.

TikTok to dominate red carpet as Brit Awards turn 40

TikTok to dominate red carpet as Brit Awards turn 40

Video-sharing social network will partner UK event for red-carpet live stream.

Beware knee-jerk reactions to Google's cookie cut

Beware knee-jerk reactions to Google's cookie cut

The changing cookie space is a minefield for brands but there are several things they can do to prepare.

Good riddance to Google's third-party cookies

Good riddance to Google's third-party cookies

Not quite sure why the demise of the third-party cookie is a good thing? It means a return to marketing

EE creates 5G-powered dress for Baftas red carpet

EE creates 5G-powered dress for Baftas red carpet

Clothes that transform in real time could be the next big thing in performance art and fashion design.

Sainsbury's vs the Beyhive: lessons from the front line of reactive marketing

Sainsbury's vs the Beyhive: lessons from the front line of reactive marketing

Who run the world? Not your brand managers, sorry...

Why Google's cookie play will change performance marketing for the better

Why Google's cookie play will change performance marketing for the better

Google's new approach to third party cookies is the death knell for digital advertising as we know it.

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud sees ecommerce on Google and Amazon as key growth areas over the next two years.