Digital Marketing News, Articles & Analysis

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Taylor Swift, Kardashians and Neymar among celebs with most fake followers

Taylor Swift, Kardashians and Neymar among celebs with most fake followers

Kourtney Kardashian, Taylor Swift and Ronaldo have one thing in common - they each have very high numbers of fake

Love Island's Olivia Buckland rapped by ASA for a second time

Love Island's Olivia Buckland rapped by ASA for a second time

Instagram promo not marked with '#ad' despite previous ruling last year.

TMW Unlimited appoints Chris Mellish as CEO

TMW Unlimited appoints Chris Mellish as CEO

Mellish appointment latest in series of senior management changes at Unlimited Group.

ITV and ASA offer Love Island contestants advice on social media ads

ITV and ASA offer Love Island contestants advice on social media ads

Broadcaster has partnered ad watchdog to clarify advertising rules surrounding social posts.

Amazon faces EU competition probe

Amazon faces EU competition probe

Company's dual role as retailer and marketplace is being investigated.

Magnum "Magnum pleasure fair" by MullenLowe Profero and MediaMonks

Magnum "Magnum pleasure fair" by MullenLowe Profero and MediaMonks

, MullenLowe for Unilever

Unilever has created its first ever Snapchat game to coincide with the Magnum Pleasure Store on London's Regent Street, which

Unilever takes stake in influencer marketing platform CreatorIQ

Unilever takes stake in influencer marketing platform CreatorIQ

FMCG giant says investment will help counter follower fraud and brand-safety issues.

Fiat and Elle's flexible-working spot faces social media backlash

Fiat and Elle's flexible-working spot faces social media backlash

Social users have panned video for portrayal of women, flexible working and women in sport.

Unlimited Group names Tim Hassett as CEO

Unlimited Group names Tim Hassett as CEO

Former Procter & Gamble, Kellogg and Beam Suntory leader takes over from Michael Richards.

Toyota picks AKQA and The & Partnership for UK digital briefs

Toyota picks AKQA and The & Partnership for UK digital briefs

Both agencies have existing relationship with car marque.