Direct Marketing News, Articles & Analysis

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Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in

It turns out every piece of communication created in the last 12 months is Direct

It turns out every piece of communication created in the last 12 months is Direct

Victoria Fox, outgoing chief executive of Lida, reflects from a marathon session judging this year's Direct Lions in Cannes.

Starbucks appoints Havas Helia to handle EMEA customer engagement task

Starbucks appoints Havas Helia to handle EMEA customer engagement task

Starbucks has appointed Havas Helia as its first European-wide customer engagement agency, following a competitive pitch.

Foul-mouthed parrot fronts campaign to promote print media

Foul-mouthed parrot fronts campaign to promote print media

Print Power, a European trade association promoting the use of print media, has launched a new campaign featuring a potty-mouthed

Proximity set to retain TV Licensing direct account

Proximity set to retain TV Licensing direct account

TV Licensing is set to re-award its direct marketing account to Proximity, extending its 15-year relationship with the Omnicom agency.

Ad industry unites for new mail media currency Jicmail

Ad industry unites for new mail media currency Jicmail

New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA,

Tesco's Clubcard headache shows why loyalty schemes must look beyond points and rewards

Tesco's Clubcard headache shows why loyalty schemes must look beyond points and rewards

Tesco angered customers this week by slashing the value of some Clubcard rewards without notice. It was a response that

Starbucks launches search for EMEA customer engagement agency

Starbucks launches search for EMEA customer engagement agency

Starbucks has kicked off a search for its first European-wide customer engagement agency.

From a loyalty awakening to AI evolution: the year ahead for customer engagement

From a loyalty awakening to AI evolution: the year ahead for customer engagement

What's in the cards for the next 12 months? From AI and the rise of consultancies to loyalty's future, the