Direct Marketing News, Articles & Analysis

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Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

It is called The Ninety-Niners to convey how the business will 'stand with the 99%'.

Twinings opens interactive concept store

Twinings opens interactive concept store

Tastings and masterclasses aim to bring consumers closer to the brand.

Klarna invites music lovers to 'Klarnival' to make up for missed festivals

Klarna invites music lovers to 'Klarnival' to make up for missed festivals

Go Outdoors, Comet and New Look will host festival-themed masterclasses.

Uefa creates home-viewing experience for Champions League final

Uefa creates home-viewing experience for Champions League final

Former player Clarence Seedorf will chat with fans via video.

Collapsing the purchasing funnel, one click at a time

Collapsing the purchasing funnel, one click at a time

No technology has taken social media by storm the way AR has in the past four months.

Snapchat launches ecommerce offering Dynamic Product Ads in UK

Snapchat launches ecommerce offering Dynamic Product Ads in UK

Ecommerce battleground intensifies as platform aims to give brands better way of getting products in front of young user base.

Amazon and eBay stand to gain from free Google Shopping ads

Amazon and eBay stand to gain from free Google Shopping ads

Will move to making listings free benefit struggling retailers as pandemic continues?

How to engage with customers when you can't sell to them

How to engage with customers when you can't sell to them

In this time of crisis, effective CRM will help brands forge stronger bonds with people without any product changing hands.

Performance can boost sales but by itself can't save a brand

Performance can boost sales but by itself can't save a brand

It's time to remind ourselves what marketing can do. It has never been more important to connect with the confused

Why CRM agencies are still a thing in the age of performance

Why CRM agencies are still a thing in the age of performance

CRM has meant more than just emails and post-sales processes for some time now - brands need specialists in understanding