Direct Marketing News, Articles & Analysis
Read the latest Direct Marketing News, Articles & Analysis at Campaignlive UK
In this time of crisis, effective CRM will help brands forge stronger bonds with people without any product changing hands.
It's time to remind ourselves what marketing can do. It has never been more important to connect with the confused
CRM has meant more than just emails and post-sales processes for some time now - brands need specialists in understanding
Lida is latest to cease to exist as stand-alone entity
Croud sees ecommerce on Google and Amazon as key growth areas over the next two years.
Chief experience officer John Maeda has added Karin Giefer and Quinnton Harris to senior team.
Interpublic agency won pitch to handle cookware brand's digital transformation, ecommerce strategy and experience.
Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?
Airlines are under more pressure than ever to promote responsible flying and forward-thinking loyalty schemes can play a role in
Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.
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