Direct Marketing News, Articles & Analysis

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Front windows of Uniqlo Regent Street

How Uniqlo taps into the energy of London through its partnerships

John C Jay reveals connecting on a neighbourhood level with London is key to its global strategy.

Text saying McCabe on Advertising with a photo of Maisie McCabe

Nicky Bullard set on joining up the dots at MullenLowe

MRM chairwoman will have creative responsibility across the MullenLowe Group UK companies when she joins later in the year.

Engine's Next 15 deal answers the big question but raises many more

Tech consultancy Next 15's £77.5m purchase of Engine Group UK gives its agencies some clarity after 12 years of private

Southern Water: aiming to drive behaviour change with support of ad framework

Southern Water to set up £12.8m advertising framework

The water company will formalise its work with agencies across creative campaigns in radio, print and TV, and strategic comms.

TfL: cable car is currently called Emirates Air Line

TfL seeks new title sponsor for London cable car

The 10-year deal with Emirates is due to end in June 2022

Oxfam: Selfridges based pop-up will feature items worn by Sienna Miller

Oxfam enlists Sienna Miller to help in its fight against throwaway fashion

Consumers challenged to buy only second-hand clothes for the month of September.

Uncommon Creative Studio

Uncommon appoints ex-Lida CEO to lead new customer experience practice

Jonathan Goodman will lead the practice alongside former colleagues David Yates and Margaux Sloan.

Pret A Manger brings in Noddy Holder to celebrate Christmas in July

Christmas sandwiches are back on the menu.

Tinder partners Deliveroo for Valentine’s matchmaking service

Profiles of local singles will be printed on food deliveries.

Closed for summer: the playground of ideas

Festival are a source of inspiration and an outlet for creativity.