Direct Marketing News, Articles & Analysis

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Pret A Manger brings in Noddy Holder to celebrate Christmas in July

Pret A Manger brings in Noddy Holder to celebrate Christmas in July

Christmas sandwiches are back on the menu.

Tinder partners Deliveroo for Valentine’s matchmaking service

Tinder partners Deliveroo for Valentine’s matchmaking service

Profiles of local singles will be printed on food deliveries.

Closed for summer: the playground of ideas

Closed for summer: the playground of ideas

Festival are a source of inspiration and an outlet for creativity.

Jagermeister launches streetwear collection inspired by nightlife

Jagermeister launches streetwear collection inspired by nightlife

A donation will be made to United We Stream.

Campaign extends Agency of the Year deadline

Campaign extends Agency of the Year deadline

Agencies have until 10 December to submit entries.

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

It is called The Ninety-Niners to convey how the business will 'stand with the 99%'.

Twinings opens interactive concept store

Twinings opens interactive concept store

Tastings and masterclasses aim to bring consumers closer to the brand.

Klarna invites music lovers to 'Klarnival' to make up for missed festivals

Klarna invites music lovers to 'Klarnival' to make up for missed festivals

Go Outdoors, Comet and New Look will host festival-themed masterclasses.

Uefa creates home-viewing experience for Champions League final

Uefa creates home-viewing experience for Champions League final

Former player Clarence Seedorf will chat with fans via video.

Collapsing the purchasing funnel, one click at a time

Collapsing the purchasing funnel, one click at a time

No technology has taken social media by storm the way AR has in the past four months.