Direct Marketing News, Articles & Analysis

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How to engage with customers when you can't sell to them

How to engage with customers when you can't sell to them

In this time of crisis, effective CRM will help brands forge stronger bonds with people without any product changing hands.

Performance can boost sales but by itself can't save a brand

Performance can boost sales but by itself can't save a brand

It's time to remind ourselves what marketing can do. It has never been more important to connect with the confused

Why CRM agencies are still a thing in the age of performance

Why CRM agencies are still a thing in the age of performance

CRM has meant more than just emails and post-sales processes for some time now - brands need specialists in understanding

Are the days of dedicated CRM agencies numbered?

Are the days of dedicated CRM agencies numbered?

Lida is latest to cease to exist as stand-alone entity

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud sees ecommerce on Google and Amazon as key growth areas over the next two years.

Publicis Sapient grows global experience team with two senior hires

Publicis Sapient grows global experience team with two senior hires

Chief experience officer John Maeda has added Karin Giefer and Quinnton Harris to senior team.

Le Creuset turns to R/GA to build DTC platform

Le Creuset turns to R/GA to build DTC platform

Interpublic agency won pitch to handle cookware brand's digital transformation, ecommerce strategy and experience.

Are marketers right to turn their backs on personalisation?

Are marketers right to turn their backs on personalisation?

Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?

Airline loyalty schemes shouldn't just be about miles

Airline loyalty schemes shouldn't just be about miles

Airlines are under more pressure than ever to promote responsible flying and forward-thinking loyalty schemes can play a role in

Yahoo's new email service aims to cut through clutter

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.