Direct Marketing News, Articles & Analysis
Read the latest Direct Marketing News, Articles & Analysis at Campaignlive UK
New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA,
Tesco angered customers this week by slashing the value of some Clubcard rewards without notice. It was a response that
Starbucks has kicked off a search for its first European-wide customer engagement agency.
What's in the cards for the next 12 months? From AI and the rise of consultancies to loyalty's future, the
Karmarama's "This is Belonging" campaign for the British Army took home the top prize at the DMA Awards 2017.
Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit
British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping
Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy
Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app.
Vauxhall's Mokka X boasts good Wi-Fi, so to show off this feature MRM Meteorite tasked a writer, designer and coder
Business Director – Advertising Agency to £75k + excellent benefits Fill Recruitment, London (Central), London (Greater)
Brand Retention Manager £35K-£45K + share options, bonus and benefits GNB Partnership, London
Studio Manager - Digital Content Agency - London £30-40k per annum plus benefits The Jefferson Group, London (Central), London (Greater)
Marketing Account Partner £32,990 to £39,674 College of Policing, London, SE1 9HA, Harrogate, HG3 1UF or Ryton, CV8 3EN
Creative Account Manager - Video Competitive salary, share options and benefits BrightTALK, London
Social Media Coordinator Competitive Red Bull Tech, Milton Keynes, Buckinghamshire