Direct Marketing News, Articles & Analysis

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Proximity set to retain TV Licensing direct account

Proximity set to retain TV Licensing direct account

TV Licensing is set to re-award its direct marketing account to Proximity, extending its 15-year relationship with the Omnicom agency.

Ad industry unites for new mail media currency Jicmail

Ad industry unites for new mail media currency Jicmail

New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA,

Tesco's Clubcard headache shows why loyalty schemes must look beyond points and rewards

Tesco's Clubcard headache shows why loyalty schemes must look beyond points and rewards

Tesco angered customers this week by slashing the value of some Clubcard rewards without notice. It was a response that

Starbucks launches search for EMEA customer engagement agency

Starbucks launches search for EMEA customer engagement agency

Starbucks has kicked off a search for its first European-wide customer engagement agency.

From a loyalty awakening to AI evolution: the year ahead for customer engagement

From a loyalty awakening to AI evolution: the year ahead for customer engagement

What's in the cards for the next 12 months? From AI and the rise of consultancies to loyalty's future, the

Karmarama's work for the British Army wins DMA Grand Prix

Karmarama's work for the British Army wins DMA Grand Prix

Karmarama's "This is Belonging" campaign for the British Army took home the top prize at the DMA Awards 2017.

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping

Why influencer marketing is starting to grow up

Why influencer marketing is starting to grow up

Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy

Tesco introduces contactless Clubcard and joins up with Uber

Tesco introduces contactless Clubcard and joins up with Uber

Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app.