Direct Marketing News, Articles & Analysis

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Articles: 3718 Results
Yahoo's new email service aims to cut through clutter

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

H&M promotes music loyalty programme with live events

H&M promotes music loyalty programme with live events

Event series champions new artists and independent venues.

HSBC pitches below-the-line ad business

HSBC pitches below-the-line ad business

Roster agencies involved in statutory review.

TMW Unlimited appoints Chris Mellish as CEO

TMW Unlimited appoints Chris Mellish as CEO

Mellish appointment latest in series of senior management changes at Unlimited Group.

Parenting brand Bounty fined £400k in 'unprecedented' data breach

Parenting brand Bounty fined £400k in 'unprecedented' data breach

Bounty shared data with Sky, Acxiom and Equifax collected from new mothers at hospital bedsides.

Macmillan Cancer Support picks MRM McCann for new brief

Macmillan Cancer Support picks MRM McCann for new brief

Work will help build relationships with those living with cancer.

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Lida won account in 2015.

Proximity hires Mindshare's Adam Fulford for top strategy job

Proximity hires Mindshare's Adam Fulford for top strategy job

Fulford was managing partner at Mindshare, responsible for business development and integration.

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in