Direct Marketing News, Articles & Analysis
Read the latest Direct Marketing News, Articles & Analysis at Campaignlive UK
Group chief executive says a new Lida head will start in January and is confident that a significant account win
The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in
Victoria Fox, outgoing chief executive of Lida, reflects from a marathon session judging this year's Direct Lions in Cannes.
Starbucks has appointed Havas Helia as its first European-wide customer engagement agency, following a competitive pitch.
Print Power, a European trade association promoting the use of print media, has launched a new campaign featuring a potty-mouthed
TV Licensing is set to re-award its direct marketing account to Proximity, extending its 15-year relationship with the Omnicom agency.
New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA,
Tesco angered customers this week by slashing the value of some Clubcard rewards without notice. It was a response that
Starbucks has kicked off a search for its first European-wide customer engagement agency.
What's in the cards for the next 12 months? From AI and the rise of consultancies to loyalty's future, the
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