Direct Marketing News, Articles & Analysis

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Articles: 25219 Results
Two men in yellow high-vis install solar panels on a roof

ScottishPower picks creative agency

Agency converted two competitive pitches for advertiser.

Itsu food and the TMW logo

Itsu appoints CRM agency after competitive pitch

There was no incumbent.

Someone holding a smartphone bearing the N&SI app

NS&I picks single agency to handle consolidated account

Government owned brand previously worked with TMW Unlimited on below-the-line and FCB on advertising.

An image of a pile of cash

How GDPR's impact on marketing caused a £1.5bn hit to the UK economy

Data regulation has sapped confidence from brands

Cunard mailer

Cunard’s “Trailblazing Mail” sells out maiden voyage in less than a day

The highly crafted mailer uses the emotional power of touch

Front windows of Uniqlo Regent Street

How Uniqlo taps into the energy of London through its partnerships

John C Jay reveals connecting on a neighbourhood level with London is key to its global strategy.

Text saying McCabe on Advertising with a photo of Maisie McCabe

Nicky Bullard set on joining up the dots at MullenLowe

MRM chairwoman will have creative responsibility across the MullenLowe Group UK companies when she joins later in the year.

Engine's Next 15 deal answers the big question but raises many more

Tech consultancy Next 15's £77.5m purchase of Engine Group UK gives its agencies some clarity after 12 years of private

Southern Water: aiming to drive behaviour change with support of ad framework

Southern Water to set up £12.8m advertising framework

The water company will formalise its work with agencies across creative campaigns in radio, print and TV, and strategic comms.

TfL: cable car is currently called Emirates Air Line

TfL seeks new title sponsor for London cable car

The 10-year deal with Emirates is due to end in June 2022