Direct Marketing News, Articles & Analysis

Read the latest Direct Marketing News, Articles & Analysis at Campaignlive UK

Articles: 3713 Results
Macmillan Cancer Support picks MRM McCann for new brief

Macmillan Cancer Support picks MRM McCann for new brief

Work will help build relationships with those living with cancer.

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Armadillo nabs P&O Cruises and Cunard CRM business from Lida

Lida won account in 2015.

Proximity hires Mindshare's Adam Fulford for top strategy job

Proximity hires Mindshare's Adam Fulford for top strategy job

Fulford was managing partner at Mindshare, responsible for business development and integration.

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

Group chief executive says a new Lida head will start in January and is confident that a significant account win

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in

It turns out every piece of communication created in the last 12 months is Direct

It turns out every piece of communication created in the last 12 months is Direct

Victoria Fox, outgoing chief executive of Lida, reflects from a marathon session judging this year's Direct Lions in Cannes.

Starbucks appoints Havas Helia to handle EMEA customer engagement task

Starbucks appoints Havas Helia to handle EMEA customer engagement task

Starbucks has appointed Havas Helia as its first European-wide customer engagement agency, following a competitive pitch.

Foul-mouthed parrot fronts campaign to promote print media

Foul-mouthed parrot fronts campaign to promote print media

Print Power, a European trade association promoting the use of print media, has launched a new campaign featuring a potty-mouthed

Proximity set to retain TV Licensing direct account

Proximity set to retain TV Licensing direct account

TV Licensing is set to re-award its direct marketing account to Proximity, extending its 15-year relationship with the Omnicom agency.

Ad industry unites for new mail media currency Jicmail

Ad industry unites for new mail media currency Jicmail

New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA,