Experiential Marketing News, Articles & Analysis

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Covid-19 impact forces Lucky Generals to close Wild Things

Covid-19 impact forces Lucky Generals to close Wild Things

Live experience agency ceases operations after three years.

Campaign Experience Awards 2021: deadline approaching for entries

Campaign Experience Awards 2021: deadline approaching for entries

The awards went digital in 2020.

Experience industry pair win work from Pringles and P&G for new shop

Experience industry pair win work from Pringles and P&G for new shop

Rob Pryce has partnered former colleague Joel Barsch.

John Lewis Partnership unveils 100 more virtual experiences

John Lewis Partnership unveils 100 more virtual experiences

Events are tailored to an audience in lockdown.

The five trends set to drive brand experiences in 2021

The five trends set to drive brand experiences in 2021

With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out

Verizon creates virtual Metropolitan Museum of Art exhibit

Verizon creates virtual Metropolitan Museum of Art exhibit

Games unlock augmented reality versions of the art.

Southern Comfort hosts at-home festival for Mardi Gras

Southern Comfort hosts at-home festival for Mardi Gras

Celebrations include live performances and party deliveries.

Reebok hosts virtual raves to launch sneakers

Reebok hosts virtual raves to launch sneakers

Groups will take part in problem-solving activities to unlock live performances.

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

With Christmas comes a greater need for celebration and joy.

Forming connections through post-pandemic experiences

Forming connections through post-pandemic experiences

Experiences were never tethered to physical gatherings or the environments.