Experiential Marketing News, Articles & Analysis

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Time Out curates events in London Eye pods

Time Out curates events in London Eye pods

Time Out is creating a series of 24 events in the London Eye capsules to target Londoners, local workers and

How Diageo is partnering with Taste Festivals to reach a wider demographic

How Diageo is partnering with Taste Festivals to reach a wider demographic

Taste of London welcomed around 55,000 visitors to Regents Park for a food festival over the weekend. This year its

How Johnnie Walker, BMW and Samsung are reaching foodies at Taste of London

How Johnnie Walker, BMW and Samsung are reaching foodies at Taste of London

As Taste of London, the restaurant festival run by IMG, kicks off for a 15th year, a variety of brands

How Tic Tac is targeting 'happy optimists' with its open house

How Tic Tac is targeting 'happy optimists' with its open house

Tic Tac, the mints brand owned by Ferrero, is targeting people with a mindset of "taking the most out of

Why Budweiser has created its biggest ever experience for the World Cup

Why Budweiser has created its biggest ever experience for the World Cup

Budweiser, the Anheuser-Busch InBev beer brand, is putting fans at the heart of its marketing around the Fifa World Cup.

Absolut brings Midsommar festival spirit to London

Absolut brings Midsommar festival spirit to London

Pernod-Ricard-owned Absolut Vodka is launching a traditional Swedish festival in London this summer.

Adidas highlights plight facing oceans with community run

Adidas highlights plight facing oceans with community run

Adidas is hosting a running event to drive awareness of the "Run for the oceans" campaign, a movement against marine

Why American Express has created a Japanese forest and neon jungle experience

Why American Express has created a Japanese forest and neon jungle experience

American Express, the financial services company, is staging an immersive experience themed around "powering up" and energising for the day

Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity

Vogue is using experiential to showcase its Beauty Awards winners

Vogue is using experiential to showcase its Beauty Awards winners

Vogue, the Conde Nast fashion title, has launched a pop-up shop to sell the beauty products that its readers have