Experiential Marketing News, Articles & Analysis

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L'Oréal to create talk shows on women's empowerment at Cannes Film Festival

L'Oréal to create talk shows on women's empowerment at Cannes Film Festival

L'Oréal Paris is creating a talk show around women's empowerment at the Cannes Film Festival next month.

NME launches second instalment of '#Lifehacks'

NME launches second instalment of '#Lifehacks'

NME, the Time Inc-owned music title, is hosting the next instalment of its "#Lifehacks" programme which helps young people break

Swoon opens pop-up to showcase new branding

Swoon opens pop-up to showcase new branding

Swoon, the online furniture retailer, is using a pop-up shop to showcase its rebranding.

BT TV creates ice-block installation for new show The Terror

BT TV creates ice-block installation for new show The Terror

BT TV has created an installation that appeared to have figures of 19th century arctic explorers trapped inside a block

The London Marathon and brands have fuelled the participation sports boom

The London Marathon and brands have fuelled the participation sports boom

This weekend 40,000 runners will line up for the Virgin Money London Marathon. The Limelight Sports chief operating officer, who

Selfridges launches first ever cinema campaign

Selfridges launches first ever cinema campaign

Selfridges is launching its first campaign in four years with a 60-second film running in cinemas in London, Birmingham and

Ecover launches café that only accepts recyclable plastic as payment

Ecover launches café that only accepts recyclable plastic as payment

Ecover, the eco-friendly cleaning brand, is creating a café with a "zero-waste" menu that will only take recyclable plastic as

Now TV builds 'hyper-realistic' humanoid robot for Season Two of Westworld

Now TV builds 'hyper-realistic' humanoid robot for Season Two of Westworld

Now TV planted a highly realistic robot in a London pub to promote the second series of HBO drama Westworld.

Stylist and Timberland partner for fashion event

Stylist and Timberland partner for fashion event

Stylist, the free title owned by Shortlist Media, is partnering with fashion brand Timberland to host an event on "how

Warner Bros creates Justice League experience at Madame Tussauds Orlando

Warner Bros creates Justice League experience at Madame Tussauds Orlando

Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.