Experiential Marketing News, Articles & Analysis

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Brockmans' gin palace experience returns to London

Brockmans' gin palace experience returns to London

Brockmans, the premium gin brand, is bringing its gin palace experience back to the capital.

Alpro hosts supper club to launch Plant Power Day

Alpro hosts supper club to launch Plant Power Day

Alpro, the dairy alternatives manufacturer, is hosting a supper club to launch its new Plant Power Day event.

L'Oreal to set up pop-up offering Paris Fashion Week hairstyles

L'Oreal to set up pop-up offering Paris Fashion Week hairstyles

L'Oreal Paris is offering people the chance to recreate Paris Fashion Week runway hairstyles.

Toyota hosts Le Fil gig for shoppers

Toyota hosts Le Fil gig for shoppers

Toyota is hosting a live Le Fil performance as part of its campaign to encourage people to express themselves.

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies

Spotify hosts secret gig for premium Timberlake fans

Spotify hosts secret gig for premium Timberlake fans

Spotify hosted a secret gig featuring Justin Timberlake last night after the Brit Awards.

Inside George P Johnson's Waterloo office

Inside George P Johnson's Waterloo office

George P Johnson, the global experience marketing agency, has built its office space around three pillars: creativity, community and collaboration.

How the FA is scaling its five-a-side People's Cup tournament

How the FA is scaling its five-a-side People's Cup tournament

The Football Association is planning to scale its five-a-side tournament with better experiences for players and fans.

Sam Oxley appointed MD at Produce UK

Sam Oxley appointed MD at Produce UK

Produce UK, the experiential and placemaking agency, has appointed Sam Oxley as managing director.

How ITV and The National Lottery created 'the nation's biggest ever sports day'

How ITV and The National Lottery created 'the nation's biggest ever sports day'

Despite living in a world-beating Olympic powerhouse, almost half of Britain fails to meet recommended physical activity targets. ITV and