Experiential Marketing News, Articles & Analysis

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Time Out plans permanent market at London Waterloo

Time Out plans permanent market at London Waterloo

Space will have 17 food stalls, three bars and 500 seats.

Topshop creates snow globe window activation

Topshop creates snow globe window activation

Customers will be able to win prizes by grabbing as much confetti as possible.

Jack Morton Worldwide names Adrian Taylor as creative chief

Jack Morton Worldwide names Adrian Taylor as creative chief

He takes over from Damian Ferrar.

Nissan to create 40-foot snow globe

Nissan to create 40-foot snow globe

Activation promotes new Altima model.

William Grant and Time Out partner for anti-mulled wine event

William Grant and Time Out partner for anti-mulled wine event

Hendrick's, Monkey Shoulder, Glenfiddich and Reyka will feature at experience.

'Shopping on ice': Iceland installs in-store ice rink

'Shopping on ice': Iceland installs in-store ice rink

Stunt in Stratford store was devised by Taylor Herring.

Booking.com unveils glitter activation

Booking.com unveils glitter activation

Travel site partnered Christian Cowan for the experience.

Hearst UK to focus on working directly with brands for events

Hearst UK to focus on working directly with brands for events

Hearst Live now has a 'core calendar' of events for its magazine titles.

Christmas 2018 brand activations: John Lewis, Cadbury, Tesco and Harvey Nichols

Christmas 2018 brand activations: John Lewis, Cadbury, Tesco and Harvey Nichols

The festive period is well under way and brands have been rolling out experiences to get consumers in the Christmas

Lego unveils Christmas-themed brick-built experience

Lego unveils Christmas-themed brick-built experience

Activation marks end of 60th anniversary celebrations.