Experiential Marketing News, Articles & Analysis

Read the latest Experiential Marketing News, Articles & Analysis at Campaignlive UK

Articles: 1459 Results
Revlon wants to 're-engage' with consumers through experience

Revlon wants to 're-engage' with consumers through experience

Existing product is celebrated in pop-up.

Krug delivers immersive sound experience at fairground event

Krug delivers immersive sound experience at fairground event

Fourth edition of annual music festival is curated by Neneh Cherry.

BrewDog plays hard to get with hidden bar

BrewDog plays hard to get with hidden bar

Scottish Highlands activation teases consumers via social media to track down its gin.

Old El Paso uses conversations to power restaurant

Old El Paso uses conversations to power restaurant

Power generated by talking warms up tortillas.

London Essence Company uses flavour-profiling to make bespoke cocktails

London Essence Company uses flavour-profiling to make bespoke cocktails

'Essence house' offers cocktails matched to individuals' taste profiles.

Funeral clouds over London Fashion Week

Funeral clouds over London Fashion Week

How will the fashion spectacle evolve for the climate-conscious consumer?

Jordan Waid joins 2Heads as global ECD

Jordan Waid joins 2Heads as global ECD

Waid takes part-time position while continuing other ventures.

Issey Miyake makes music from bags

Issey Miyake makes music from bags

Guests can interact with items to create bespoke song.

Airbnb offers chance to stay at real Downton Abbey

Airbnb offers chance to stay at real Downton Abbey

Fans can sleep in Highclere Castle, as featured in popular show and upcoming film.

NBA partners Foot Locker, Gatorade and Tissot for interactive event

NBA partners Foot Locker, Gatorade and Tissot for interactive event

Music, style, art and entertainment are explored in exhibition.