Experiential Marketing News, Articles & Analysis

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Brand Slam: Timberland vs Converse

Brand Slam: Timberland vs Converse

Both shoe brands have increasingly turned to experiences to promote their products.

7 London Fashion Week experiences to watch

7 London Fashion Week experiences to watch

This season's London Fashion Week aims to get both the public and the industry celebrating creativity through experiences.

Virgin and Bompas & Parr unveil sensory planetarium experience

Virgin and Bompas & Parr unveil sensory planetarium experience

Activation is part of Virgin's "Live life better" series.

Three delivers 5G mixed-reality catwalk at London Fashion Week

Three delivers 5G mixed-reality catwalk at London Fashion Week

Mobile operator has installed a 5G-enabled catwalk to showcase the future of fashion.

Beavertown targets March 2020 opening for visitor centre

Beavertown targets March 2020 opening for visitor centre

Beer brand plans 12,000-square-foot space within giant new brewery.

Aussie haircare lends sympathetic ear with loo tour

Aussie haircare lends sympathetic ear with loo tour

Commuters to be offered hairstyling in ladies' loos-themed stand.

Burt's Bees promotes new beauty range with three-week pop-up

Burt's Bees promotes new beauty range with three-week pop-up

Covent Garden store will feature make-up artists and events.

British Airways creates two-tier experiential fanzone at Twickenham

British Airways creates two-tier experiential fanzone at Twickenham

Prizes are offered at Six Nations rugby activation.

East London hot chocolate salon to pop up for Fairtrade Fortnight

East London hot chocolate salon to pop up for Fairtrade Fortnight

Drinks will cost a day's wage for a cocoa farmer.

Mulberry launches 'Reflections' campaign for LFW

Mulberry launches 'Reflections' campaign for LFW

Activation will run for three days.