Experiential Marketing News, Articles & Analysis

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The metaverse has a gaming problem

Making the real world more virtual could lead to uncapped brand opportunities.

Amplify hires D&AD New Blood award-winning duo

Leila Nithila-George and Obinna Udekwereze join from Adam & Eve/DDB.

WRG appoints managing director

Tim Collett has been promoted from his role as global head of live events.

Mastercard partners Brit Awards for a schedule of charitable shows

Craig David, Joy Crookes and Bastille will perform in support of War Child.

Campaign Experience Awards deadline approaching

Entries need to be submitted by tonight.

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

Everyman Cinema partners Jaguar to deliver its first immersive experience

1940s American carnival experience is inspired by the film 'Nightmare Alley'.

Anya Hindmarch opens 'Dry January' off licence

The pop-up will host low and no-alcohol tastings.

Should brands be charging for brand experiences?

Paid-for experiences can make an impact on people's perception and engagement.

EE powers 3D Sir David Attenborough in immersive nature experience

Augmented reality pop-up explores BBC’s The Green Planet’s secret kingdom of plants.