Experiential Marketing News, Articles & Analysis

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Articles: 1336 Results
House of Peroni launches across Europe with scented experience

House of Peroni launches across Europe with scented experience

Activation is opening in Paris, Barcelona and Stockholm.

Sainsbury's takes the Queen through 150 years of its history

Sainsbury's takes the Queen through 150 years of its history

Visitors to touch and taste their way through immersive pop-up.

Warburtons creates dining experience to celebrate bagels

Warburtons creates dining experience to celebrate bagels

Activation is a four-course immersive tasting experience

Huawei and Amex spearhead brand activity at All Points East

Huawei and Amex spearhead brand activity at All Points East

Chinese consumer electronics brand among number of new partners for year two of festival.

Amazon Prime creates fictional bookshop to promote Good Omens

Amazon Prime creates fictional bookshop to promote Good Omens

Shop is modelled on character Aziraphale's hideout.

Sony Pictures partners Booking.com for Men in Black experience

Sony Pictures partners Booking.com for Men in Black experience

Fans will be fitted with black suit and sunglasses.

River Island opens pop-up to showcase Caroline Flack collection

River Island opens pop-up to showcase Caroline Flack collection

Event is taking place over two days.

Taco Bell to open Mexican-themed resort

Taco Bell to open Mexican-themed resort

Hotel launches in August.

Krispy Kreme opens swinging 60s bar

Krispy Kreme opens swinging 60s bar

Event marks launch of 'American pie' doughnuts and desserts range.

Nars unveils sensory-themed pop-up

Nars unveils sensory-themed pop-up

Activation celebrates 20 years of brand's blusher.