Integrated Marketing News, Articles & Analysis

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TMW Unlimited appoints Chris Mellish as CEO

TMW Unlimited appoints Chris Mellish as CEO

Mellish appointment latest in series of senior management changes at Unlimited Group.

Wimbledon wants its experience to start in the queue

Wimbledon wants its experience to start in the queue

HSBC and American Express are activating in Wimbledon queue.

Experian poised to award CRM business to Lida

Experian poised to award CRM business to Lida

Data company called review in May.

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership

Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership

Co-op and Channel 4 are launching a series of TV spots in which singers from the retailer's Christmas campaign perform

Iris makes four senior hires as it takes more creative CRM approach

Iris makes four senior hires as it takes more creative CRM approach

Iris is strengthening its CRM proposition by bringing in four big names who will form a specialist customer marketing practice.

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Budweiser partners with Uber for biggest responsible drinking campaign to date

Budweiser partners with Uber for biggest responsible drinking campaign to date

Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas.

How Shell is turning sandbags into electricity in Kenya

How Shell is turning sandbags into electricity in Kenya

Energy giant Shell is visiting 50 towns in Kenya with social enterprise GravityLight to spread the word about the technology