Integrated Marketing News, Articles & Analysis
Read the latest Integrated Marketing News, Articles & Analysis at Campaignlive UK
Data company called review in May.
Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's
Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership
Co-op and Channel 4 are launching a series of TV spots in which singers from the retailer's Christmas campaign perform
Iris is strengthening its CRM proposition by bringing in four big names who will form a specialist customer marketing practice.
John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as
Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.
Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas.
Energy giant Shell is visiting 50 towns in Kenya with social enterprise GravityLight to spread the word about the technology
For the last fifteen years, it has been time for a pint, and now it's time to hit the road:
Iris Worldwide has launched a dedicated sports marketing division called Iris Sport to move the sector "out of the 1970s".
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