Integrated Marketing News, Articles & Analysis
Read the latest Integrated Marketing News, Articles & Analysis at Campaignlive UK
Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's
Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership
Co-op and Channel 4 are launching a series of TV spots in which singers from the retailer's Christmas campaign perform
Iris is strengthening its CRM proposition by bringing in four big names who will form a specialist customer marketing practice.
John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as
Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.
Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas.
Energy giant Shell is visiting 50 towns in Kenya with social enterprise GravityLight to spread the word about the technology
For the last fifteen years, it has been time for a pint, and now it's time to hit the road:
Iris Worldwide has launched a dedicated sports marketing division called Iris Sport to move the sector "out of the 1970s".
Hilton Worldwide, the hotel owner, has launched a global campaign encouraging people to book directly instead of using third party
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