Integrated Marketing News, Articles & Analysis

Read the latest Integrated Marketing News, Articles & Analysis at Campaignlive UK

Articles: 730 Results
#SainsBey: Gravity Road created social campaign riffing on Beyonce fashion collection

Trio of incumbents defeated as Sainsbury’s names new BTL shop

The & Partnership, Gravity Road and Table19 lose out.

Collapsing the purchasing funnel, one click at a time

No technology has taken social media by storm the way AR has in the past four months.

Publicis Sapient grows global experience team with two senior hires

Chief experience officer John Maeda has added Karin Giefer and Quinnton Harris to senior team.

Chris Mellish: joins TMW Unlimited in September as CEO

TMW Unlimited appoints Chris Mellish as CEO

Mellish appointment latest in series of senior management changes at Unlimited Group.

Wimbledon wants its experience to start in the queue

HSBC and American Express are activating in Wimbledon queue.

Experian poised to award CRM business to Lida

Data company called review in May.

Jamie Oliver: will appear in promotional marketing but not Tesco's ads

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership

Co-op and Channel 4 are launching a series of TV spots in which singers from the retailer's Christmas campaign perform

Mike Cornwell, Chris Whitson, Jason Andrews and Simon Spyer

Iris makes four senior hires as it takes more creative CRM approach

Iris is strengthening its CRM proposition by bringing in four big names who will form a specialist customer marketing practice.

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as