Market Research News, Articles & Analysis

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Screenshot from Cadbury UK's campaign "The originals", released in 2020

Over-60s make up just 4% of people in global ads

Brands are overlooking a lucrative audience, according to CreativeX.

The System1 logo and chair Rupert Howell

System1 faces attempt to oust chair Rupert Howell

Company founder John Kearon also in the line of fire.

A photo of Michael Lee, Will Saunders, Raphy March, Andrew Peake, Jez Groom and Ziba Goddard

VCCP acquires behavioural science consultancy

Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.

A headshot of Backlight's Lydia Amoah

The market research industry lacks diversity and needs an overhaul

Representation in research is critical. The brands and agencies that embrace this will reap the rewards.

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.