Market Research News, Articles & Analysis

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Articles: 3962 Results
Gen Z demands more diversity and inclusion from brands
January 26, 2021 by Sabrina Sanchez

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

10 takeaways from Wunderman Thompson's Future 100 report
January 25, 2021 by Rahul Sachitanand

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19
January 13, 2021 by Thomas Moore

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

Hands off: can touchless experiences still be fully immersive?
July 16, 2020 by Fayola Douglas

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

How marketers can innovate more with fewer resources
November 14, 2019 by Jon Goldstone

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs
August 26, 2019 by Omar Oakes

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Consumer targeting is entering a new age
October 25, 2018 by Clive Humby

Consumer targeting is entering a new age

Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create

Why did WPP lose Ford? Start with the advertising
October 19, 2018 by Tom Ewing

Why did WPP lose Ford? Start with the advertising

Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on

When it comes to great consumer insight: If you've got it, flaunt it
December 19, 2017 by Marie Anderson

When it comes to great consumer insight: If you've got it, flaunt it

Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour
October 11, 2017 by Simon Gwynn

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights