Market Research News, Articles & Analysis

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Gen Z demands more diversity and inclusion from brands

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

10 takeaways from Wunderman Thompson's Future 100 report

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

Hands off: can touchless experiences still be fully immersive?

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

How marketers can innovate more with fewer resources

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Consumer targeting is entering a new age

Consumer targeting is entering a new age

Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create

Why did WPP lose Ford? Start with the advertising

Why did WPP lose Ford? Start with the advertising

Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on

When it comes to great consumer insight: If you've got it, flaunt it

When it comes to great consumer insight: If you've got it, flaunt it

Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights