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Market Research News, Articles & Analysis
Read the latest Market Research News, Articles & Analysis at Campaignlive UK
The market research industry lacks diversity and needs an overhaul
Representation in research is critical. The brands and agencies that embrace this will reap the rewards.
Gen Z demands more diversity and inclusion from brands
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
10 takeaways from Wunderman Thompson's Future 100 report
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We
2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19
The public especially mistrusts the media, the US and China, according to the research series’ latest report.
Hands off: can touchless experiences still be fully immersive?
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
How marketers can innovate more with fewer resources
The 'innovation squeeze' is taking its toll on brand chiefs.
Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs
Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.
Consumer targeting is entering a new age
Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create
Why did WPP lose Ford? Start with the advertising
Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on
When it comes to great consumer insight: If you've got it, flaunt it
Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves
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