Market Research News, Articles & Analysis
Read the latest Market Research News, Articles & Analysis at Campaignlive UK
Representation in research is critical. The brands and agencies that embrace this will reap the rewards.
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We
The public especially mistrusts the media, the US and China, according to the research series’ latest report.
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
The 'innovation squeeze' is taking its toll on brand chiefs.
Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.
Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create
Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on
Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves
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