Market Research News, Articles & Analysis

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Articles: 654 Results
How marketers can innovate more with fewer resources

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Consumer targeting is entering a new age

Consumer targeting is entering a new age

Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create

Why did WPP lose Ford? Start with the advertising

Why did WPP lose Ford? Start with the advertising

Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on

When it comes to great consumer insight: If you've got it, flaunt it

When it comes to great consumer insight: If you've got it, flaunt it

Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights

Coke After-Life: drinks giant offers $1m if you can come up with the next stevia

Coke After-Life: drinks giant offers $1m if you can come up with the next stevia

Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be

Aviva's Jan Gooding named next president of Market Research Society

Aviva's Jan Gooding named next president of Market Research Society

The Market Research Society has announced that Jan Gooding, global inclusion director at Aviva, will be its next president.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

How P&G's charter will change the media landscape

How P&G's charter will change the media landscape

P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.