Market Research News, Articles & Analysis

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Articles: 3959 Results
Hands off: can touchless experiences still be fully immersive?
July 16, 2020 by Fayola Douglas

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

How marketers can innovate more with fewer resources
November 14, 2019 by Jon Goldstone

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs
August 26, 2019 by Omar Oakes

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Consumer targeting is entering a new age
October 25, 2018 by Clive Humby

Consumer targeting is entering a new age

Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create

Why did WPP lose Ford? Start with the advertising
October 19, 2018 by Tom Ewing

Why did WPP lose Ford? Start with the advertising

Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on

When it comes to great consumer insight: If you've got it, flaunt it
December 19, 2017 by Marie Anderson

When it comes to great consumer insight: If you've got it, flaunt it

Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour
October 11, 2017 by Simon Gwynn

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights

Coke After-Life: drinks giant offers $1m if you can come up with the next stevia
August 07, 2017 by Simon Gwynn

Coke After-Life: drinks giant offers $1m if you can come up with the next stevia

Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be

Report: How much is experiential worth to the UK economy?
July 27, 2017 by Alison Ledger

Report: How much is experiential worth to the UK economy?

Event has teamed up with London & Partners, the city's official promotional company, to assess the value of experiential to

Brand Experience Report 2017: Five key stats
July 05, 2017 by Alison Ledger

Brand Experience Report 2017: Five key stats

Five key results from Event's third annual Brand Experience Report 2017, which explores the biggest trends, challenges and future outlook