Market Research News, Articles & Analysis

Read the latest Market Research News, Articles & Analysis at Campaignlive UK

Articles: 3966 Results
Screenshot from Cadbury UK's campaign "The originals", released in 2020
August 21, 2023 by Coral Cripps

Over-60s make up just 4% of people in global ads

Brands are overlooking a lucrative audience, according to CreativeX.

The System1 logo and chair Rupert Howell
March 10, 2023 by Coral Cripps

System1 faces attempt to oust chair Rupert Howell

Company founder John Kearon also in the line of fire.

A photo of Michael Lee, Will Saunders, Raphy March, Andrew Peake, Jez Groom and Ziba Goddard
January 17, 2023 by Ben Bold

VCCP acquires behavioural science consultancy

Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.

A headshot of Backlight's Lydia Amoah
June 08, 2022 by Lydia Amoah

The market research industry lacks diversity and needs an overhaul

Representation in research is critical. The brands and agencies that embrace this will reap the rewards.

January 26, 2021 by Sabrina Sanchez

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

January 25, 2021 by Rahul Sachitanand

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

January 13, 2021 by Thomas Moore

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

July 16, 2020 by Fayola Douglas

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

November 14, 2019 by Jon Goldstone

How marketers can innovate more with fewer resources

The 'innovation squeeze' is taking its toll on brand chiefs.

August 26, 2019 by Omar Oakes

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.