Market Research News, Articles & Analysis

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Articles: 649 Results
McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights

Coke After-Life: drinks giant offers $1m if you can come up with the next stevia

Coke After-Life: drinks giant offers $1m if you can come up with the next stevia

Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be

Aviva's Jan Gooding named next president of Market Research Society

Aviva's Jan Gooding named next president of Market Research Society

The Market Research Society has announced that Jan Gooding, global inclusion director at Aviva, will be its next president.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

How P&G's charter will change the media landscape

How P&G's charter will change the media landscape

P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.

FA to throw open doors to agencies in 'Big Block of Cheese Day'

FA to throw open doors to agencies in 'Big Block of Cheese Day'

The Football Association is reaching out to research agencies it does not currently work with by hosting open days inspired

Market research horror stories featuring Coke, Microsoft, HSBC and more

Market research horror stories featuring Coke, Microsoft, HSBC and more

Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray

British consumers love owning loyalty cards... but not using them

British consumers love owning loyalty cards... but not using them

UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the

Trump shows why marketers need to look beyond data, industry says

Trump shows why marketers need to look beyond data, industry says

Marketers must be face up to the limitations of data, industry figures have said, after Donald Trump's shock election victory

Consumers have no idea how much food they're wasting, Sainsbury's report reveals

Consumers have no idea how much food they're wasting, Sainsbury's report reveals

British consumers are blind to the level of food waste generated in the average household and the potential money to