Market Research News, Articles & Analysis
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Consumer targeting is entering a new age
Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create
Why did WPP lose Ford? Start with the advertising
Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on
When it comes to great consumer insight: If you've got it, flaunt it
Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves
McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour
McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights
Coke After-Life: drinks giant offers $1m if you can come up with the next stevia
Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be
Aviva's Jan Gooding named next president of Market Research Society
The Market Research Society has announced that Jan Gooding, global inclusion director at Aviva, will be its next president.
More than half of Snapchat users open, watch branded content
A new report shows a high willingness among users to engage with advertisers.
How P&G's charter will change the media landscape
P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.
FA to throw open doors to agencies in 'Big Block of Cheese Day'
The Football Association is reaching out to research agencies it does not currently work with by hosting open days inspired
Market research horror stories featuring Coke, Microsoft, HSBC and more
Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray