Market Research News, Articles & Analysis
Read the latest Market Research News, Articles & Analysis at Campaignlive UK
Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create
Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on
Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves
McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights
Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be
The Market Research Society has announced that Jan Gooding, global inclusion director at Aviva, will be its next president.
A new report shows a high willingness among users to engage with advertisers.
P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.
The Football Association is reaching out to research agencies it does not currently work with by hosting open days inspired
Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray
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