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Marketing services News, Articles & Analysis
Read the latest Marketing services News, Articles & Analysis at Campaignlive UK
MDC plans global expansion through affiliate program
The holding company is identifying acquisition opportunities through a global partnership strategy.
Deadline approaches for Campaign Media Awards
The judging process takes place in March.
Performance agencies have an accountability problem - here is a fix
It's staggering that in a space like performance marketing where results are so measurable, agency fees are not paid based
Yahoo's new email service aims to cut through clutter
Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.
Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs
Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.
Rufus Leonard founder Neil Svensen picks strategy chief as CEO heir
Laurence Parkes will retain some of his CSO duties.
Ascential reports revenue decline at Cannes Lions and MediaLink
Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.
More than half of Snapchat users open, watch branded content
A new report shows a high willingness among users to engage with advertisers.
British consumers love owning loyalty cards... but not using them
UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the
Vevo bolsters UK commercial team
Vevo, the online music video platform, is expanding its UK office with the appointment of its first commercial director and
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