Marketing services News, Articles & Analysis

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Articles: 6 Results
Yahoo's new email service aims to cut through clutter

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Rufus Leonard founder Neil Svensen picks strategy chief as CEO heir

Rufus Leonard founder Neil Svensen picks strategy chief as CEO heir

Laurence Parkes will retain some of his CSO duties.

Ascential reports revenue decline at Cannes Lions and MediaLink

Ascential reports revenue decline at Cannes Lions and MediaLink

Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

British consumers love owning loyalty cards... but not using them

British consumers love owning loyalty cards... but not using them

UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the