Marketing services News, Articles & Analysis

Read the latest Marketing services News, Articles & Analysis at Campaignlive UK

Articles: 17 Results
MDC plans global expansion through affiliate program

MDC plans global expansion through affiliate program

The holding company is identifying acquisition opportunities through a global partnership strategy.

Deadline approaches for Campaign Media Awards

Deadline approaches for Campaign Media Awards

The judging process takes place in March.

Performance agencies have an accountability problem - here is a fix

Performance agencies have an accountability problem - here is a fix

It's staggering that in a space like performance marketing where results are so measurable, agency fees are not paid based

Yahoo's new email service aims to cut through clutter

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Ex-Cambridge Analytica psychologist goes into business with ex-agency chiefs

Capuchin, named after monkey known for organ-grinding, claims to offer pioneering blend of 'scientific thinking for irrational minds'.

Rufus Leonard founder Neil Svensen picks strategy chief as CEO heir

Rufus Leonard founder Neil Svensen picks strategy chief as CEO heir

Laurence Parkes will retain some of his CSO duties.

Ascential reports revenue decline at Cannes Lions and MediaLink

Ascential reports revenue decline at Cannes Lions and MediaLink

Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

British consumers love owning loyalty cards... but not using them

British consumers love owning loyalty cards... but not using them

UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the

Vevo bolsters UK commercial team

Vevo bolsters UK commercial team

Vevo, the online music video platform, is expanding its UK office with the appointment of its first commercial director and