Marketing strategy News, Articles & Analysis

Read the latest Marketing strategy News, Articles & Analysis at Campaignlive UK

Articles: 17 Results
The future of youth, brands and entertainment

The future of youth, brands and entertainment

Marketers need to view entertainment as a key marketing tool.

Samsung's 'space selfie' satellite lands in someone's garden in Michigan

Samsung's 'space selfie' satellite lands in someone's garden in Michigan

'Unbelievable, look what just fell out of the sky,' resident says.

EasyJet wasn't broke... but I decided to fix it anyway

EasyJet wasn't broke... but I decided to fix it anyway

It was a difficult decision to end two of the brand's long-standing advertising conventions.

Why marketing effectiveness ought to undergo a revolution

Why marketing effectiveness ought to undergo a revolution

There is often a vast schism between what consumers say and what they actually do.

Yahoo's new email service aims to cut through clutter

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

Wimbledon wants its experience to start in the queue

Wimbledon wants its experience to start in the queue

HSBC and American Express are activating in Wimbledon queue.

The future of the CMO: certain death or rebirth?

The future of the CMO: certain death or rebirth?

For many brands, marketing strategies are still modelled on structures developed in the era of fax machines.

How AI helped Unilever discover 'breakfast for dessert'

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned

How film marketers are fighting to win cinemagoers in the home entertainment boom

How film marketers are fighting to win cinemagoers in the home entertainment boom

With streaming services like Netflix competing for viewers, film marketers have never had to work harder or more creatively to

Birds Eye marketing director: why we gave the Captain a rugged new look for 2018

Birds Eye marketing director: why we gave the Captain a rugged new look for 2018

There is a place for reinvention in even the most familiar of brands, but marketers must always consider what will