Marketing strategy News, Articles & Analysis

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Articles: 10 Results
How AI helped Unilever discover 'breakfast for dessert'

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned

How film marketers are fighting to win cinemagoers in the home entertainment boom

How film marketers are fighting to win cinemagoers in the home entertainment boom

With streaming services like Netflix competing for viewers, film marketers have never had to work harder or more creatively to

Birds Eye marketing director: why we gave the Captain a rugged new look for 2018

Birds Eye marketing director: why we gave the Captain a rugged new look for 2018

There is a place for reinvention in even the most familiar of brands, but marketers must always consider what will

What should the name Toys R Us conjure up? A magical interactive world of fun and fantasy...

What should the name Toys R Us conjure up? A magical interactive world of fun and fantasy...

As Toys R Us and Maplin collapse into administration, retailers face incredibly tough conditions, so need to pay heed to

Why marketers should stop worrying about 'growth hacking' in 2018

Why marketers should stop worrying about 'growth hacking' in 2018

Six strategies to ensure your brand is continually improving. By Lotty Chudley, director of business transformation, AnalogFolk.

Behind the scenes on VCCP's new Cadbury campaign

Behind the scenes on VCCP's new Cadbury campaign

Campaign joined Cadbury and VCCP in Glasgow to witness the production of their new campaign, and spoke to global brand

Premier Foods' marketing director: learn to move fast or your consumers will leave you behind

Premier Foods' marketing director: learn to move fast or your consumers will leave you behind

The speed of modern culture is challenge for brands - but also presents a great opportunity to surprise and delight,

The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

By striking a deal to supply groceries to the convenience retailer McColl's and relaunching the Safeway brand, Morrisons is making