Marketing strategy News, Articles & Analysis

Read the latest Marketing strategy News, Articles & Analysis at Campaignlive UK

Articles: 39 Results
Unilever's Aline Santos named leader of the year by Marketing Society

Unilever's Aline Santos named leader of the year by Marketing Society

Santos was recognised for her inspirational efforts during the pandemic.

Pringles celebrates football culture in spots that put its chips at the heart of the game

Pringles celebrates football culture in spots that put its chips at the heart of the game

Players on a fictional team make unexpected use of the snack.

Hasbro sets up life-size Monopoly experience

Hasbro sets up life-size Monopoly experience

The immersive Monopoly game, located on Tottenham Court Road, is part of a focus on location-based activity

MSQ acquires digital marketing agency MBA

MSQ acquires digital marketing agency MBA

MBA will merge with an existing MSQ agency Stack.

Changing the weather

Changing the weather

The Uncommon founder argues all brands – particularly the big ones – should grab the opportunities of sustainability.

When events return some things are better left behind

When events return some things are better left behind

This generation needs to embrace evolution.

Holocaust Memorial Day lights up landmarks including London Eye and Blackpool Tower

Holocaust Memorial Day lights up landmarks including London Eye and Blackpool Tower

OOH campaign supports the national moment.

Deadline approaches for Campaign Media Awards

Deadline approaches for Campaign Media Awards

The judging process takes place in March.

10 takeaways from Wunderman Thompson's Future 100 report

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.