Marketing strategy News, Articles & Analysis

Read the latest Marketing strategy News, Articles & Analysis at Campaignlive UK

Articles: 5 Results
Behind the scenes on VCCP's new Cadbury campaign

Behind the scenes on VCCP's new Cadbury campaign

Campaign joined Cadbury and VCCP in Glasgow to witness the production of their new campaign, and spoke to global brand

Premier Foods' marketing director: learn to move fast or your consumers will leave you behind

Premier Foods' marketing director: learn to move fast or your consumers will leave you behind

The speed of modern culture is challenge for brands - but also presents a great opportunity to surprise and delight,

The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

By striking a deal to supply groceries to the convenience retailer McColl's and relaunching the Safeway brand, Morrisons is making