Mobile Marketing News, Articles & Analysis
Read the latest Mobile Marketing News, Articles & Analysis at Campaignlive UK
There's no above-the-line activity...
Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.
Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.
Ad revenue doubled last year as company warns of higher investment costs for 2019.
Mobile network is asking loyalty app users to opt in.
O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions
Drinks giant Diageo has suspended advertising on Snapchat across the world after its use of a Lens was criticised by
If you don't drive to work, you probably haven't heard of it - but GPS app Waze is proving indispensable
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