Mobile Marketing News, Articles & Analysis

Read the latest Mobile Marketing News, Articles & Analysis at Campaignlive UK

Articles: 18 Results
Google and Innocent to lead key Performance Marketing 360 talks

Google and Innocent to lead key Performance Marketing 360 talks

Campaign is hosting Performance Marketing 360 conference in Brighton in May.

EE creates 5G-powered dress for Baftas red carpet

EE creates 5G-powered dress for Baftas red carpet

Clothes that transform in real time could be the next big thing in performance art and fashion design.

Performance agencies have an accountability problem - here is a fix

Performance agencies have an accountability problem - here is a fix

It's staggering that in a space like performance marketing where results are so measurable, agency fees are not paid based

Samsung launches phones into space for 'selfies' campaign

Samsung launches phones into space for 'selfies' campaign

There's no above-the-line activity...

Yahoo's new email service aims to cut through clutter

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

Lego launches clothes shop with no clothes

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Amazon is now a $10bn advertising company

Amazon is now a $10bn advertising company

Ad revenue doubled last year as company warns of higher investment costs for 2019.

Three UK enters programmatic market with Relevant Advertising data offering

Three UK enters programmatic market with Relevant Advertising data offering

Mobile network is asking loyalty app users to opt in.

O2's Weve pulls out of delivering mobile ads

O2's Weve pulls out of delivering mobile ads

O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only

How Strongbow hopes to crack new markets with global campaign

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to