Mobile Marketing News, Articles & Analysis

Read the latest Mobile Marketing News, Articles & Analysis at Campaignlive UK

Articles: 26 Results
Nike's Grenfell football kit weaves into estate for pro bono spot

Nike's Grenfell football kit weaves into estate for pro bono spot

The film features Nike’s new Grenfell Athletic FC strip.

Wallace & Gromit venture into AR with immersive storytelling app

Wallace & Gromit venture into AR with immersive storytelling app

Players take on the challenge of fixing up a city.

Media owners must work together to fight for the future of digital advertising

Media owners must work together to fight for the future of digital advertising

As we move beyond internet cookies, we are in danger of forcing publishers 'for the greater good' to put out

IPA remains unconvinced by Facebook's political advertising 'opt-out'

IPA remains unconvinced by Facebook's political advertising 'opt-out'

Trade body concerned that unchecked political ads through platform's micro-targeting tools enable misinformation to spread.

Collapsing the purchasing funnel, one click at a time

Collapsing the purchasing funnel, one click at a time

No technology has taken social media by storm the way AR has in the past four months.

Snapchat launches ecommerce offering Dynamic Product Ads in UK

Snapchat launches ecommerce offering Dynamic Product Ads in UK

Ecommerce battleground intensifies as platform aims to give brands better way of getting products in front of young user base.

Merkle retires Periscopix performance agency brand

Merkle retires Periscopix performance agency brand

Dentsu shop aims to serve advertisers joining up performance media activity with CRM.

Surge in mobile apps spend bucks pandemic trend

Surge in mobile apps spend bucks pandemic trend

Spike in popularity for health and fitness, shopping and delivery apps are fuelling increase in global revenue for mobile apps.

Google and Innocent to lead key Performance Marketing 360 talks

Google and Innocent to lead key Performance Marketing 360 talks

Campaign is hosting Performance Marketing 360 conference in Brighton in May.

EE creates 5G-powered dress for Baftas red carpet

EE creates 5G-powered dress for Baftas red carpet

Clothes that transform in real time could be the next big thing in performance art and fashion design.