Sales promotion News, Articles & Analysis

Read the latest Sales promotion News, Articles & Analysis at Campaignlive UK

Articles: 15 Results
Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Sports brand Asics has teamed up with The Walt Disney Company for a family-fitness campaign to promote upcoming Pixar film

Why House of Fraser looked to Amazon in reinventing its big brand event

Why House of Fraser looked to Amazon in reinventing its big brand event

House of Fraser's nationwide shopping event and ad campaign "The Blackout" was inspired by Amazon's Prime Day, the department store's

Amazon pricing descriptions blasted in ASA ruling

Amazon pricing descriptions blasted in ASA ruling

The Advertising Standards Authority has reprimanded Amazon for a series of items listed in a way that gave a misleading

Tesco's Clubcard headache shows why loyalty schemes must look beyond points and rewards

Tesco's Clubcard headache shows why loyalty schemes must look beyond points and rewards

Tesco angered customers this week by slashing the value of some Clubcard rewards without notice. It was a response that

Cadbury launches hidden white chocolate Creme Eggs with cash prizes

Cadbury launches hidden white chocolate Creme Eggs with cash prizes

Cadbury is releasing a limited number of Creme Eggs made with white chocolate and offering cash prizes to those that

Why Star Wars is partnering with EDF to get girls to consider STEM careers

Why Star Wars is partnering with EDF to get girls to consider STEM careers

The scale and cultural impact of the Star Wars franchise means it has a responsibility to make a positive difference,

Heinz marks 50 years of 'Beanz Meanz Heinz' with dining bus tour

Heinz marks 50 years of 'Beanz Meanz Heinz' with dining bus tour

Heinz is launching a raft of activity to celebrate half a century since the debut of its famous ad slogan,

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping

Magners owner C&C strengthens brand presence with pub deal

Magners owner C&C strengthens brand presence with pub deal

Magners cider and Tennent's lager owner C&C Group is to boost the presence of its brands in British pubs thanks