Sales promotion News, Articles & Analysis

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Articles: 22 Results
Burger King axes plastic toys and pledges to melt old ones after petition

Burger King axes plastic toys and pledges to melt old ones after petition

Fast-food business responds to petition set up by schoolgirls.

Coke launches Jermaine Jenas campaign to support disadvantaged kids

Coke launches Jermaine Jenas campaign to support disadvantaged kids

It aims to provide greater access to grounds and coaches

Oreo partners Snapchat to launch European campaign

Oreo partners Snapchat to launch European campaign

Activity will run across 28 markets.

Glamour teams up with US vegan brand Milk Makeup for UK pop-up debut

Glamour teams up with US vegan brand Milk Makeup for UK pop-up debut

Readers will gain exclusive access to pre-launch event.

Yorkshire Tea goes on the road for Independent Venue Week

Yorkshire Tea goes on the road for Independent Venue Week

Tea brand will give away limited-edition merchandise as part of activity.

Kettle Chips offers crisps-inspired seasoning shakers in festive giveaway

Kettle Chips offers crisps-inspired seasoning shakers in festive giveaway

Shakers are designed to look like Kettle Chips packs.

Tesco signs up Jamie Oliver for healthier eating drive

Tesco signs up Jamie Oliver for healthier eating drive

Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Sports brand Asics has teamed up with The Walt Disney Company for a family-fitness campaign to promote upcoming Pixar film

Why House of Fraser looked to Amazon in reinventing its big brand event

Why House of Fraser looked to Amazon in reinventing its big brand event

House of Fraser's nationwide shopping event and ad campaign "The Blackout" was inspired by Amazon's Prime Day, the department store's

Amazon pricing descriptions blasted in ASA ruling

Amazon pricing descriptions blasted in ASA ruling

The Advertising Standards Authority has reprimanded Amazon for a series of items listed in a way that gave a misleading