Search Marketing News, Articles & Analysis

Read the latest Search Marketing News, Articles & Analysis at Campaignlive UK

Articles: 945 Results
A colour photo of Sam Garrity and Tom Byrne

RocketMill recruits Thomas Byrne from Jellyfish as CEO

Performance agency wants to quadruple in size within five years.

MediaCom North Group COO Paul Cooper and managing director Nicola Marsh

MediaCom North on track for record-breaking year

A surge in business from online companies and a focus on digital is fuelling growth.

Comparethemarket: appointed OMD

Comparethemarket moves media account and splits duties with two agencies

The price comparison site has split brand and some of performance.

Sam Hughes: will play an important role in leading Group M's digital offering

Group M hires Dentsu COO to lead digital activation and evolution

Sam Hughes will lead more than 1,000 digital specialists who form Group M Services.

Google ad revenue crosses $50bn in Q2

Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

Les Binet urges marketers to measure Google searches to predict brand health

The effectiveness guru unveiled his new 'share of search' metric at today’s IPA-led Effworks Global 2020 Conference.

Online shopping: many consumers are abandoning their virtual baskets when switching device

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping

Consumers care more about control than relevance in mobile ads, study shows

Making mobile ads easy to close or skip past is rated by consumers as the number one way to make

Just say it: The future of search is voice and personal digital assistants

Voice search is taking over: an instant guide to marketing's new frontier

Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to