Search Marketing News, Articles & Analysis

Read the latest Search Marketing News, Articles & Analysis at Campaignlive UK

Articles: 941 Results
Google ad revenue crosses $50bn in Q2

Google ad revenue crosses $50bn in Q2

Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

Les Binet urges marketers to measure Google searches to predict brand health

Les Binet urges marketers to measure Google searches to predict brand health

The effectiveness guru unveiled his new 'share of search' metric at today’s IPA-led Effworks Global 2020 Conference.

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping

Consumers care more about control than relevance in mobile ads, study shows

Consumers care more about control than relevance in mobile ads, study shows

Making mobile ads easy to close or skip past is rated by consumers as the number one way to make

Just say it: The future of search is voice and personal digital assistants

Just say it: The future of search is voice and personal digital assistants

Voice search is taking over: an instant guide to marketing's new frontier

Voice search is taking over: an instant guide to marketing's new frontier

Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to

Ask and you shall receive: The humanisation of search

Ask and you shall receive: The humanisation of search

Our constanly-connected lifestyle is transforming the search experience - making it more human

How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

Sweaty Betty is perhaps perspiring a little more after the arrival on the women's activewear scene of rival retailer Zakti

Ryanair appeals to Google to block 'misleading' search ads

Ryanair appeals to Google to block 'misleading' search ads

Ryanair has again called on Google to ban ads from a company called eDreams that sells Ryanair tickets but has

A seismic shift in trust: how the personal data landscape has changed

A seismic shift in trust: how the personal data landscape has changed

As we enter the personal data economy, marketers must make consumers' data a priority - improving their understanding and capabilities