Sponsorship Marketing News, Articles & Analysis

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Articles: 1411 Results
Amazon to sponsor The Great British Bake Off

Amazon to sponsor The Great British Bake Off

Channel 4 has signed up Amazon to sponsor the ninth series of The Great British Bake Off, as well as

Uswitch signs up to sponsor Britain's Got Talent

Uswitch signs up to sponsor Britain's Got Talent

Price comparison site uSwitch will sponsor the forthcoming 12th series of Britain's Got Talent this spring.

Domino's to sponsor ITV's video on demand offering

Domino's to sponsor ITV's video on demand offering

ITV has unveiled Domino's as the first sponsor of video on demand platform ITV Hub.

Carlsberg calls time on England sponsorship after 22 years

Carlsberg calls time on England sponsorship after 22 years

Carlsberg will end its sponsorship of the England football team following this summer's World Cup in Russia.

EE trials 'Style Scanner' at Bafta's red carpet show

EE trials 'Style Scanner' at Bafta's red carpet show

EE is to transform the red carpet at this weekend's British Academy Film Awards into a shoppable fashion event, allowing

Toyota signs eight-year Team GB sponsorship deal

Toyota signs eight-year Team GB sponsorship deal

Toyota has agreed an eight-year deal to sponsor the UK's Olympic and Paralympic teams, ahead of the start of the

Law firm becomes first brand to sponsor video referee replays in sport

Law firm becomes first brand to sponsor video referee replays in sport

Legal brand Patient Claim Line has signed a pioneering two-year deal to sponsor video referee replays in rugby league's Super

Coors Light signs first TV sponsorship deal with Comedy on 4

Coors Light signs first TV sponsorship deal with Comedy on 4

Channel 4 has signed up Molson Coors beer brand Coors Light in a multi-million pound sponsorship deal of its Comedy

Co-op and Costa come to Coronation Street in ITV's biggest product placement deal

Co-op and Costa come to Coronation Street in ITV's biggest product placement deal

Both Co-op and Costa Coffee will open storefronts on the famous cobbles of Coronation Street, after ITV signed what it

How Lucozade aims to 'cut through' fitness market with Anthony Joshua

How Lucozade aims to 'cut through' fitness market with Anthony Joshua

Lucozade Sport is using its partnerships with sports stars such as Anthony Joshua to raise awareness of the brand in