Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
IOC held conference today and confirmed gathering speculation around delay.
Matches have been called off, but football has not ceased to exist. Brands need to think creatively.
ITV and sponsor Just Eat decided to promote message from charity.
Mobile network signs three-year deal with west London club.
Major deal secured by Excel sales chief who recently joined from Adidas.
There have been some key trends in fan engagement in the sports world in the past year, and exciting developments
Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.
Attraction originally sponsored and part-owned by British Airways.
Brand also renews Champions League sponsorship.
Former England captain will have shirt number 32 - half the name of gambling brand 32Red - when he joins
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