Sponsorship Marketing News, Articles & Analysis

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Articles: 6744 Results
Nike's Grenfell football kit weaves into estate for pro bono spot
June 29, 2021 by Fayola Douglas

Nike's Grenfell football kit weaves into estate for pro bono spot

The film features Nike’s new Grenfell Athletic FC strip.

Mastercard enters five-year partnership with World Rugby women’s game
June 09, 2021 by Fayola Douglas

Mastercard enters five-year partnership with World Rugby women’s game

The deal aims to accelerate the development of Women in Rugby.

How four brands are supporting Naomi Osaka as she takes a break from tennis
June 02, 2021 by Diana Bradley

How four brands are supporting Naomi Osaka as she takes a break from tennis

Mental health organisations are also standing behind Osaka's decision

It's out with the old brands, in with the new at Uefa Euro 2020
May 26, 2021 by Mark Lloyd

It's out with the old brands, in with the new at Uefa Euro 2020

The new sponsorship line-up for next month’s European Championships shows how much has changed in five years in the world

Planned European Super League could be bad news for advertisers
April 19, 2021 by Simon Gwynn

Planned European Super League could be bad news for advertisers

Negative fan sentiment towards the planned competition would make it a far less desirable property than the Uefa Champions League,

Dulux makes a dog’s dinner of Spurs sponsorship
April 16, 2021 by Daniel Farey-Jones

Dulux makes a dog’s dinner of Spurs sponsorship

Brand makes abject apology after Twitter account goes rogue.

Peroni Libera signs on as brand partner for historic return of Aston Martin to F1
February 25, 2021 by Simon Gwynn

Peroni Libera signs on as brand partner for historic return of Aston Martin to F1

Alcohol-free beer’s branding will appear on cars in the British luxury marque’s first season in the sport since 1960.

Cheaper sports sponsorships on the cards as gambling brands face ban
February 02, 2021 by Daniel Farey-Jones

Cheaper sports sponsorships on the cards as gambling brands face ban

Prices could tumble if mooted block on gambling placements materialises.

Foot Locker partners NBA for basketball community initiatives
October 09, 2020 by Fayola Douglas

Foot Locker partners NBA for basketball community initiatives

Partnerships with local talent, grassroots teams, players and local organisations will support the project.

Virgin Money gives support to aspiring musicians
July 08, 2020 by Fayola Douglas

Virgin Money gives support to aspiring musicians

Selected artists will get to perform at O2 and SSE Hydro.