Sponsorship Marketing News, Articles & Analysis

Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK

Articles: 1428 Results
Mastercard signs up as first global sponsor of League of Legends esport

Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future

Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future

Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As

FA signs up Head & Shoulders as its first official haircare partner

FA signs up Head & Shoulders as its first official haircare partner

The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that

Robinsons signs up to sponsor Saturday Morning with James Martin

Robinsons signs up to sponsor Saturday Morning with James Martin

ITV has announced Britvic squash product Robinsons Cordials will sponsor cooking show Saturday Morning with James Martin, which returns for

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official

Premier League returns with global betting brands dominating sponsorship deals

Premier League returns with global betting brands dominating sponsorship deals

Nine out of this year's 20 top-flight English football teams are advertising gambling brands across their players' chests, in stark

Chivas launches Man United partnership with first work from McCann London

Chivas launches Man United partnership with first work from McCann London

Pernod Ricard's upmarket blended Scotch whisky, Chivas, has launched a three-year global partnership with Manchester United to become the club's

How Budweiser won the World Cup for brands on Twitter

How Budweiser won the World Cup for brands on Twitter

Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding

Mercedes-Benz to investigate Mesut Özil claims he was airbrushed out of World Cup campaign

Mercedes-Benz to investigate Mesut Özil claims he was airbrushed out of World Cup campaign

Mercedes-Benz is to investigate claims by Mesut Özil that he was dropped from a pre-World Cup campaign as a result

Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

Sun Bingo has brought back Jayde Adams, the face of its recent "Are you gonna Bingo?" campaign, to appear in