Sponsorship Marketing News, Articles & Analysis

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Sky Bet signs five-year extension to EFL sponsorship

Sky Bet signs five-year extension to EFL sponsorship

Sky Bet has signed a five-year extension to its headline sponsorship of the English Football League (EFL).

Eurosport signs up Bridgestone as 2018 Winter Olympics sponsor

Eurosport signs up Bridgestone as 2018 Winter Olympics sponsor

Eurosport has signed up tyre brand Bridgestone as its exclusive Olympic Winter Games sponsor, giving the brand exposure across the

The battle for brands to win the World Cup

The battle for brands to win the World Cup

The opportunity for brands at next summer's World Cup in Russia will be bigger than ever, but making the most

Brands should be 'fearless' in sponsorship marketing

Brands should be 'fearless' in sponsorship marketing

Brands with smaller budgets need to be "fearless" when it comes to sponsorship marketing, Colin O'Toole, marketing manager for the

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Renault unveils car of the future at Design Junction

Renault unveils car of the future at Design Junction

Renault's new concept car has made its first UK debut as part of a design lab during Design Junction.

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier

Labour: ban betting firms from sponsoring football shirts

Labour: ban betting firms from sponsoring football shirts

The Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has

Ovo Energy's CMO on why cycling fans are natural territory for the brand

Ovo Energy's CMO on why cycling fans are natural territory for the brand

As Ovo sponsors the UK's top men's cycling event, the Tour of Britain, the challenger brand's marketer explains why it

Why Target, Heineken and Allstate are betting big on the 'other football'

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.