Sponsorship Marketing News, Articles & Analysis

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Euro 2022 activity from Pepsi, Heineken, Lucozade and Elle

PepsiCo: Have brands really missed the boat on women’s football?

PRWeek asked PepsiCo, a sponsor of women’s football since 2020, what challenges might brands or sponsors face if they want

A floating basketball on the Thames, with the Houses of Parliament in the background

Hennessy and NBA sail through UK capital on floating basketball court

Rapper AJ Tracey making appearance at opening ceremony.

A can of Pepsi Max and packets of Doritos and Walkers Max carrying images of England footballers Lucy Bronze and Leah Williamson

Pepsi Max, Walkers and Doritos team up for Uefa Women's Euros

Doritos will embark on its first football-themed marketing push.

A smartphone sits on the edge of a swimming pool terrace, its screen displaying the eBay app and a confirmed order

EBay urges Love Island viewers to find ‘pre-love of your life’

Show contestants will have access to eBay pre-loved wardrobe in the villa.

Two lovebird characters, Izzy and Lloyd, sit on the edge of a plant pot containing a palm, while in the background a couple sit talking by a swimming pool

Just Eat animatronics return to Love Island villa with expanded menagerie

Campaign will also feature Just Eat partners for first time, including McDonald's and Greggs.

O2 mascot Bubl lounges on a lilo in the Love Island pool

O2 on the pull with Love Island fans after signing up as official network partner

O2 robot mascot Bubl will be poolside for exclusive insight into ITV's flagship reality show.

An image of a football match taking place at night, with the words 'Nationwide Building Society sponsors coverage of England football on 4'

'Mutual respect': Channel 4 signs Nationwide as England Nations League sponsor

The public service channel won rights to England games last month, meaning they will be free to view for UK

Virgin Media O2 logo at the O2

Virgin Media arrives at The O2 with enhanced connected experiences

Virgin Media O2 continues to drive forward venue partnership with AEG.

Confetti cannons over All Points East crowd

All Points East partners cryptocurrency exchange Luno for festival activations

Crypto-themed environments will be on the festival site.

Front windows of Uniqlo Regent Street

How Uniqlo taps into the energy of London through its partnerships

John C Jay reveals connecting on a neighbourhood level with London is key to its global strategy.