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Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
Baby got back: Derby double down on shirt sponsorship with Rooney signing
Former England captain will have shirt number 32 - half the name of gambling brand 32Red - when he joins
Budweiser backs Premier League and La Liga deals with global ad push
Brand is supporting sponsorship with year-long campaign that kicks off in August.
Paddy Power adds Motherwell FC to 'Save our shirt' campaign
Scottish side joins Huddersfield Town, whose logo-free kit was unveiled on Friday.
Paddy Power calls for sponsors to stop 'bastardising' football shirts
Brand has owned up to Huddersfield Town shirt spoof.
Beyond WWC19: six reasons for brands to stay in the game
There have been record viewers and huge public support...
Arsenal shirt controversy highlights peril of personalisation
Adidas forgot that when it comes to social media, the nastiest voices are usually the loudest.
Wimbledon wants its experience to start in the queue
HSBC and American Express are activating in Wimbledon queue.
BT signs up as lead partner for all England football teams in £50m deal
Five-year agreement covers all 28 national teams.
Why sports rights holders are losing the sponsorship game
Failure to respond to digital media consumption is costing rights holders almost 30% of their potential revenue, according to sports
Boots to sponsor UK and Ireland teams ahead of Fifa Women's World Cup
It will use partnerships across array of marketing.
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