Sponsorship Marketing News, Articles & Analysis

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Nike's Grenfell football kit weaves into estate for pro bono spot

Nike's Grenfell football kit weaves into estate for pro bono spot

The film features Nike’s new Grenfell Athletic FC strip.

Mastercard enters five-year partnership with World Rugby women’s game

Mastercard enters five-year partnership with World Rugby women’s game

The deal aims to accelerate the development of Women in Rugby.

How four brands are supporting Naomi Osaka as she takes a break from tennis

How four brands are supporting Naomi Osaka as she takes a break from tennis

Mental health organisations are also standing behind Osaka's decision

It's out with the old brands, in with the new at Uefa Euro 2020

It's out with the old brands, in with the new at Uefa Euro 2020

The new sponsorship line-up for next month’s European Championships shows how much has changed in five years in the world

Planned European Super League could be bad news for advertisers

Planned European Super League could be bad news for advertisers

Negative fan sentiment towards the planned competition would make it a far less desirable property than the Uefa Champions League,

Dulux makes a dog’s dinner of Spurs sponsorship

Dulux makes a dog’s dinner of Spurs sponsorship

Brand makes abject apology after Twitter account goes rogue.

Peroni Libera signs on as brand partner for historic return of Aston Martin to F1

Peroni Libera signs on as brand partner for historic return of Aston Martin to F1

Alcohol-free beer’s branding will appear on cars in the British luxury marque’s first season in the sport since 1960.

Cheaper sports sponsorships on the cards as gambling brands face ban

Cheaper sports sponsorships on the cards as gambling brands face ban

Prices could tumble if mooted block on gambling placements materialises.

Foot Locker partners NBA for basketball community initiatives

Foot Locker partners NBA for basketball community initiatives

Partnerships with local talent, grassroots teams, players and local organisations will support the project.

Virgin Money gives support to aspiring musicians

Virgin Money gives support to aspiring musicians

Selected artists will get to perform at O2 and SSE Hydro.