Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future
Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As
FA signs up Head & Shoulders as its first official haircare partner
The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that
Robinsons signs up to sponsor Saturday Morning with James Martin
ITV has announced Britvic squash product Robinsons Cordials will sponsor cooking show Saturday Morning with James Martin, which returns for
Dele Dele! Bud Light replaces Carlsberg as official beer of England football team
AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official
Premier League returns with global betting brands dominating sponsorship deals
Nine out of this year's 20 top-flight English football teams are advertising gambling brands across their players' chests, in stark
Chivas launches Man United partnership with first work from McCann London
Pernod Ricard's upmarket blended Scotch whisky, Chivas, has launched a three-year global partnership with Manchester United to become the club's
How Budweiser won the World Cup for brands on Twitter
Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding
Mercedes-Benz to investigate Mesut Özil claims he was airbrushed out of World Cup campaign
Mercedes-Benz is to investigate claims by Mesut Özil that he was dropped from a pre-World Cup campaign as a result
Sun Bingo kicks off Jeremy Kyle sponsorship on ITV
Sun Bingo has brought back Jayde Adams, the face of its recent "Are you gonna Bingo?" campaign, to appear in