Sponsorship Marketing News, Articles & Analysis

Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK

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Lexus car with tennis balls flowing out of it outside Sky Studios

Lexus serves seven-figure sponsorship of Sky Sports’ new tennis channel

Sponsorship follows brand’s commitment to a multi-year partnership with the ATP Tour.

A graphic for M&C Saatchi Sport & Entertainment

M&C Saatchi Sport & Entertainment repositions as 'the passions agency'

Shift comes as agency celebrates 20 years and follows global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resignations.

British Gas: a still from its 'Peak performance' TV ad, with an end shot of pairs of swimming trunks on a washing line

British Gas: 'People want positivity and humour in advertising'

Campaign spoke to marketing director Andy Freeman and The & Partnership creative directors Matt Moreland and Chris Clarke about British

Tom Daley vacuums his hall, dressed in trunks and a cropped jumper

British Gas: athletes in peak form for household chores in tongue-in-cheek TV spot

Ad follows brand partnership between utility giant and Team GB and ParalympicsGB.

Giffgaff becomes official network partner of Big Brother

Giffgaff to 'enter Big Brother house' with reactive TV campaign

Campaign was developed by ITV Creative, Neverland and Manning Gottlieb OMD.

The branding for Channel 4 and Tourism Ireland's Stand Up Road Trip

Channel 4 and Tourism Ireland hit the road for comedy series

Deal negotiated by OMD.

Official promotional graphic for Google Pixel's partnership with Arsenal and Liverpool's football clubs, showing images of the team's star players

Google Pixel partners with Liverpool FC on women's football YouTube channel

Brand has also joined forces with Arsenal to cover Women's Super League matches.

Love Island 's contestants posing against a blue background

Love Island finale down 400,000 on series debut with 1.5 million peak

Commercial partners included debut by Subway brand.

House 337 Sport's leadership team of Henry Nash, Lauren Estwick and Josh Green

House 337 poaches Octagon for team to front new sports consultancy

New practice will target sports brands, sponsors and rights holders.

An archway made of 'Little Moons' appearing to Picturehouse Cinema’s 2023 Outdoor series

Little Moons to rise under the stars at Picturehouse Cinema's Outdoor film tour

Outdoor cinema tour runs from June to September.