Sponsorship Marketing News, Articles & Analysis

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Carlsberg calls time on England sponsorship after 22 years

Carlsberg calls time on England sponsorship after 22 years

Carlsberg will end its sponsorship of the England football team following this summer's World Cup in Russia.

EE trials 'Style Scanner' at Bafta's red carpet show

EE trials 'Style Scanner' at Bafta's red carpet show

EE is to transform the red carpet at this weekend's British Academy Film Awards into a shoppable fashion event, allowing

Toyota signs eight-year Team GB sponsorship deal

Toyota signs eight-year Team GB sponsorship deal

Toyota has agreed an eight-year deal to sponsor the UK's Olympic and Paralympic teams, ahead of the start of the

Law firm becomes first brand to sponsor video referee replays in sport

Law firm becomes first brand to sponsor video referee replays in sport

Legal brand Patient Claim Line has signed a pioneering two-year deal to sponsor video referee replays in rugby league's Super

Coors Light signs first TV sponsorship deal with Comedy on 4

Coors Light signs first TV sponsorship deal with Comedy on 4

Channel 4 has signed up Molson Coors beer brand Coors Light in a multi-million pound sponsorship deal of its Comedy

Co-op and Costa come to Coronation Street in ITV's biggest product placement deal

Co-op and Costa come to Coronation Street in ITV's biggest product placement deal

Both Co-op and Costa Coffee will open storefronts on the famous cobbles of Coronation Street, after ITV signed what it

How Lucozade aims to 'cut through' fitness market with Anthony Joshua

How Lucozade aims to 'cut through' fitness market with Anthony Joshua

Lucozade Sport is using its partnerships with sports stars such as Anthony Joshua to raise awareness of the brand in

Häagen-Dazs signs up rising tennis star to attract millennials

Häagen-Dazs signs up rising tennis star to attract millennials

General Mills ice-cream brand Häagen-Dazs is seeking to appeal to a younger audience by signing up the men's world number

Giffgaff replaces Domino's as sponsor of The Voice

Giffgaff replaces Domino's as sponsor of The Voice

The Voice will have a new sponsor in the form of mobile network Giffgaff when it returns for a second

Halfords attaches itself to weather on Channel 4

Halfords attaches itself to weather on Channel 4

Specialist motoring and cycling retailer Halfords has signed a 12-month deal to sponsor Channel 4's weather bulletins with idents promoting