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Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
Barclaycard forced out as sponsor of Neil Young British Summer Time show
Singer objected to Barclays' funding for fossil fuel extraction.
Sky to end backing for cycling after 11 years
Entertainment giant switches focus to cricket.
MTV EMAs offer showcase for social media insurgent TikTok
The Chinese-owned platform's sponsorship of the event in Bilbao included content around the red carpet.
Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal
The blinds and curtains brand will place content such as idents alongside shows including Grand Designs and Location, Location, Location.
The Entertainer kicks off Christmas TV campaign with This Morning sponsorship
Retailer has agreed to sponsor ITV's flagship show as part of its festive campaign.
Sponsorship platform Connexi launches with Jonathan Durden and Tim Crow on board
Platform claims to use real-time data and fan behaviour insights to guide sports and entertainment companies.
Halfords moves weather sponsorship from C4 to ITV
Retailer will 'own' weather on both channels for the next three months.
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future
Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As
FA signs up Head & Shoulders as its first official haircare partner
The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that
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