Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
PepsiCo: Have brands really missed the boat on women’s football?
PRWeek asked PepsiCo, a sponsor of women’s football since 2020, what challenges might brands or sponsors face if they want
Hennessy and NBA sail through UK capital on floating basketball court
Rapper AJ Tracey making appearance at opening ceremony.
Pepsi Max, Walkers and Doritos team up for Uefa Women's Euros
Doritos will embark on its first football-themed marketing push.
EBay urges Love Island viewers to find ‘pre-love of your life’
Show contestants will have access to eBay pre-loved wardrobe in the villa.
Just Eat animatronics return to Love Island villa with expanded menagerie
Campaign will also feature Just Eat partners for first time, including McDonald's and Greggs.
O2 on the pull with Love Island fans after signing up as official network partner
O2 robot mascot Bubl will be poolside for exclusive insight into ITV's flagship reality show.
'Mutual respect': Channel 4 signs Nationwide as England Nations League sponsor
The public service channel won rights to England games last month, meaning they will be free to view for UK
Virgin Media arrives at The O2 with enhanced connected experiences
Virgin Media O2 continues to drive forward venue partnership with AEG.
All Points East partners cryptocurrency exchange Luno for festival activations
Crypto-themed environments will be on the festival site.
How Uniqlo taps into the energy of London through its partnerships
John C Jay reveals connecting on a neighbourhood level with London is key to its global strategy.
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