Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
Amazon to sponsor The Great British Bake Off
Channel 4 has signed up Amazon to sponsor the ninth series of The Great British Bake Off, as well as
Uswitch signs up to sponsor Britain's Got Talent
Price comparison site uSwitch will sponsor the forthcoming 12th series of Britain's Got Talent this spring.
Domino's to sponsor ITV's video on demand offering
ITV has unveiled Domino's as the first sponsor of video on demand platform ITV Hub.
Carlsberg calls time on England sponsorship after 22 years
Carlsberg will end its sponsorship of the England football team following this summer's World Cup in Russia.
EE trials 'Style Scanner' at Bafta's red carpet show
EE is to transform the red carpet at this weekend's British Academy Film Awards into a shoppable fashion event, allowing
Toyota signs eight-year Team GB sponsorship deal
Toyota has agreed an eight-year deal to sponsor the UK's Olympic and Paralympic teams, ahead of the start of the
Law firm becomes first brand to sponsor video referee replays in sport
Legal brand Patient Claim Line has signed a pioneering two-year deal to sponsor video referee replays in rugby league's Super
Coors Light signs first TV sponsorship deal with Comedy on 4
Channel 4 has signed up Molson Coors beer brand Coors Light in a multi-million pound sponsorship deal of its Comedy
Co-op and Costa come to Coronation Street in ITV's biggest product placement deal
Both Co-op and Costa Coffee will open storefronts on the famous cobbles of Coronation Street, after ITV signed what it
How Lucozade aims to 'cut through' fitness market with Anthony Joshua
Lucozade Sport is using its partnerships with sports stars such as Anthony Joshua to raise awareness of the brand in
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