Sponsorship Marketing News, Articles & Analysis

Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK

Articles: 1442 Results
BT signs up as lead partner for all England football teams in £50m deal

BT signs up as lead partner for all England football teams in £50m deal

Five-year agreement covers all 28 national teams.

Why sports rights holders are losing the sponsorship game

Why sports rights holders are losing the sponsorship game

Failure to respond to digital media consumption is costing rights holders almost 30% of their potential revenue, according to sports

Boots to sponsor UK and Ireland teams ahead of Fifa Women's World Cup

Boots to sponsor UK and Ireland teams ahead of Fifa Women's World Cup

It will use partnerships across array of marketing.

Jan Gooding advises brands considering Pride marketing to tread carefully

Jan Gooding advises brands considering Pride marketing to tread carefully

LGBT+ festival is a 'political space', not just a party.

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

9 takeaways from Campaign's Future Fit

9 takeaways from Campaign's Future Fit

The sports marketing sector offers new opportunities...

How Unilever's Sure Men overhauled its approach to sports sponsorship

How Unilever's Sure Men overhauled its approach to sports sponsorship

Deodorant brand shifted focus away from simple awareness-driving.

Coca-Cola celebrates diversity of football fans in Premier League ad campaign

Coca-Cola celebrates diversity of football fans in Premier League ad campaign

M&C Saatchi created first sponsorship work...

Uber Eats lands £5m Love Island sponsorship

Uber Eats lands £5m Love Island sponsorship

Food-delivery service takes over from Superdrug.

Aldi renews partnership with Team GB through 2025

Aldi renews partnership with Team GB through 2025

Sponsorship started in 2015.