Sponsorship Marketing News, Articles & Analysis

Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK

Articles: 1433 Results
MTV EMAs offer showcase for social media insurgent TikTok

MTV EMAs offer showcase for social media insurgent TikTok

The Chinese-owned platform's sponsorship of the event in Bilbao included content around the red carpet.

Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal

Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal

The blinds and curtains brand will place content such as idents alongside shows including Grand Designs and Location, Location, Location.

The Entertainer kicks off Christmas TV campaign with This Morning sponsorship

The Entertainer kicks off Christmas TV campaign with This Morning sponsorship

Retailer has agreed to sponsor ITV's flagship show as part of its festive campaign.

Sponsorship platform Connexi launches with Jonathan Durden and Tim Crow on board

Sponsorship platform Connexi launches with Jonathan Durden and Tim Crow on board

Platform claims to use real-time data and fan behaviour insights to guide sports and entertainment companies.

Halfords moves weather sponsorship from C4 to ITV

Halfords moves weather sponsorship from C4 to ITV

Retailer will 'own' weather on both channels for the next three months.

Mastercard signs up as first global sponsor of League of Legends esport

Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future

Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future

Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As

FA signs up Head & Shoulders as its first official haircare partner

FA signs up Head & Shoulders as its first official haircare partner

The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that

Robinsons signs up to sponsor Saturday Morning with James Martin

Robinsons signs up to sponsor Saturday Morning with James Martin

ITV has announced Britvic squash product Robinsons Cordials will sponsor cooking show Saturday Morning with James Martin, which returns for

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official