Sponsorship Marketing News, Articles & Analysis

Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK

Articles: 1439 Results
Jan Gooding advises brands considering Pride marketing to tread carefully
March 21, 2019 by Daniel Farey-Jones

Jan Gooding advises brands considering Pride marketing to tread carefully

LGBT+ festival is a 'political space', not just a party.

Red Bull and Heineken: F1 marketing overhaul is starting to pay off
March 20, 2019 by Daniel Farey-Jones

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

9 takeaways from Campaign's Future Fit
February 28, 2019 by Staff

9 takeaways from Campaign's Future Fit

The sports marketing sector offers new opportunities...

How Unilever's Sure Men overhauled its approach to sports sponsorship
February 27, 2019 by Simon Gwynn

How Unilever's Sure Men overhauled its approach to sports sponsorship

Deodorant brand shifted focus away from simple awareness-driving.

Coca-Cola celebrates diversity of football fans in Premier League ad campaign
February 07, 2019 by Simon Gwynn

Coca-Cola celebrates diversity of football fans in Premier League ad campaign

M&C Saatchi created first sponsorship work...

Uber Eats lands £5m Love Island sponsorship
January 31, 2019 by Daniel Farey-Jones

Uber Eats lands £5m Love Island sponsorship

Food-delivery service takes over from Superdrug.

Aldi renews partnership with Team GB through 2025
January 25, 2019 by Shannon Moyer

Aldi renews partnership with Team GB through 2025

Sponsorship started in 2015.

Barclaycard forced out as sponsor of Neil Young British Summer Time show
December 12, 2018 by Simon Gwynn

Barclaycard forced out as sponsor of Neil Young British Summer Time show

Singer objected to Barclays' funding for fossil fuel extraction.

Sky to end backing for cycling after 11 years
December 12, 2018 by Daniel Farey-Jones

Sky to end backing for cycling after 11 years

Entertainment giant switches focus to cricket.

MTV EMAs offer showcase for social media insurgent TikTok
November 06, 2018 by Simon Gwynn

MTV EMAs offer showcase for social media insurgent TikTok

The Chinese-owned platform's sponsorship of the event in Bilbao included content around the red carpet.