Sponsorship Marketing News, Articles & Analysis

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Foot Locker partners NBA for basketball community initiatives

Foot Locker partners NBA for basketball community initiatives

Partnerships with local talent, grassroots teams, players and local organisations will support the project.

Virgin Money gives support to aspiring musicians

Virgin Money gives support to aspiring musicians

Selected artists will get to perform at O2 and SSE Hydro.

Olympics postponed until 2021 due to Covid-19

Olympics postponed until 2021 due to Covid-19

IOC held conference today and confirmed gathering speculation around delay.

With the postponement of Euro 2020, what now for brands and the beautiful game?

With the postponement of Euro 2020, what now for brands and the beautiful game?

Matches have been called off, but football has not ceased to exist. Brands need to think creatively.

Love Island returns after death of Caroline Flack with Samaritans ident

Love Island returns after death of Caroline Flack with Samaritans ident

ITV and sponsor Just Eat decided to promote message from charity.

Chelsea FC unveils Three as next shirt sponsor

Chelsea FC unveils Three as next shirt sponsor

Mobile network signs three-year deal with west London club.

BT joins growing number of brands sponsoring esports teams

BT joins growing number of brands sponsoring esports teams

Major deal secured by Excel sales chief who recently joined from Adidas.

The past and future of sports fan engagement

The past and future of sports fan engagement

There have been some key trends in fan engagement in the sports world in the past year, and exciting developments

Airbnb to sponsor Olympics and Paralympics to 2028

Airbnb to sponsor Olympics and Paralympics to 2028

Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.

Lastminute takes over London Eye sponsorship from Coca-Cola

Lastminute takes over London Eye sponsorship from Coca-Cola

Attraction originally sponsored and part-owned by British Airways.