Sponsorship Marketing News, Articles & Analysis

Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK

Articles: 1437 Results
9 takeaways from Campaign's Future Fit

9 takeaways from Campaign's Future Fit

The sports marketing sector offers new opportunities...

How Unilever's Sure Men overhauled its approach to sports sponsorship

How Unilever's Sure Men overhauled its approach to sports sponsorship

Deodorant brand shifted focus away from simple awareness-driving.

Coca-Cola celebrates diversity of football fans in Premier League ad campaign

Coca-Cola celebrates diversity of football fans in Premier League ad campaign

M&C Saatchi created first sponsorship work...

Uber Eats lands £5m Love Island sponsorship

Uber Eats lands £5m Love Island sponsorship

Food-delivery service takes over from Superdrug.

Aldi renews partnership with Team GB through 2025

Aldi renews partnership with Team GB through 2025

Sponsorship started in 2015.

Barclaycard forced out as sponsor of Neil Young British Summer Time show

Barclaycard forced out as sponsor of Neil Young British Summer Time show

Singer objected to Barclays' funding for fossil fuel extraction.

Sky to end backing for cycling after 11 years

Sky to end backing for cycling after 11 years

Entertainment giant switches focus to cricket.

MTV EMAs offer showcase for social media insurgent TikTok

MTV EMAs offer showcase for social media insurgent TikTok

The Chinese-owned platform's sponsorship of the event in Bilbao included content around the red carpet.

Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal

Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal

The blinds and curtains brand will place content such as idents alongside shows including Grand Designs and Location, Location, Location.

The Entertainer kicks off Christmas TV campaign with This Morning sponsorship

The Entertainer kicks off Christmas TV campaign with This Morning sponsorship

Retailer has agreed to sponsor ITV's flagship show as part of its festive campaign.