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Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
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All Points East partners cryptocurrency exchange Luno for festival activations
Crypto-themed environments will be on the festival site.
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How Uniqlo taps into the energy of London through its partnerships
John C Jay reveals connecting on a neighbourhood level with London is key to its global strategy.
Crypto brand FTX appoints Wasserman to deliver partnership activations
Wasserman to work on partnerships including Mercedes F1.
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'This girl can' pursues partnerships strategy with agency appointments
FCB Inferno appointed as lead creative agency after repitching.
What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's
Vodafone and ITV launch co-branded ads in campaign to rename Boxing Day
Series of ads will encourage donation of unwanted tech.
E4's Married at First Sight UK signs up Palmer's as sponsor
The sponsorship aims to reach the skincare brand's target audience of women and 16- to 34-year-olds.
The invisible force powering the sports landscape
Fans and brands are critical components of an optimised sports experience, and never has that been more apparent than during
Nike's Grenfell football kit weaves into estate for pro bono spot
The film features Nike’s new Grenfell Athletic FC strip.
Mastercard enters five-year partnership with World Rugby women’s game
The deal aims to accelerate the development of Women in Rugby.
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