Sponsorship Marketing News, Articles & Analysis

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Confetti cannons over All Points East crowd

All Points East partners cryptocurrency exchange Luno for festival activations

Crypto-themed environments will be on the festival site.

Front windows of Uniqlo Regent Street

How Uniqlo taps into the energy of London through its partnerships

John C Jay reveals connecting on a neighbourhood level with London is key to its global strategy.

Crypto brand FTX appoints Wasserman to deliver partnership activations

Wasserman to work on partnerships including Mercedes F1.

'This girl can' pursues partnerships strategy with agency appointments

FCB Inferno appointed as lead creative agency after repitching.

Stills from Winter Olympics ads from (Top right, clockwise) Allianz, Tsingtao, Samsung (bottom two)

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's

Vodafone and ITV launch co-branded ads in campaign to rename Boxing Day

Series of ads will encourage donation of unwanted tech.

Married at First Sight UK: new series begins on 30 August

E4's Married at First Sight UK signs up Palmer's as sponsor

The sponsorship aims to reach the skincare brand's target audience of women and 16- to 34-year-olds.

The invisible force powering the sports landscape

Fans and brands are critical components of an optimised sports experience, and never has that been more apparent than during

Nike's Grenfell football kit weaves into estate for pro bono spot

The film features Nike’s new Grenfell Athletic FC strip.

Mastercard enters five-year partnership with World Rugby women’s game

The deal aims to accelerate the development of Women in Rugby.