Media / Entertainment Brands News, Articles & Analysis

Read the latest Media / Entertainment Brands News, Articles & Analysis at Campaignlive UK

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How AI is working in practice for marketers

How AI is working in practice for marketers

From product development to creative marketing, via the Big Data shift, AI is driving outcomes across the marketer's remit

How to win fans and influence people

How to win fans and influence people

Brand purpose has many benefits, from the ethical to the financial. However, getting that purpose right, and engaging consumers along the

Time Out and Rekorderlig host midsummer celebration

Time Out and Rekorderlig host midsummer celebration

To mark the arrival of summer and the UK's love of all things Scandi, Time Out and Rekorderlig are partnering

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated

"This is a very big thought. It's radical" Colin Mitchell, McDonald's

"This is a very big thought. It's radical" Colin Mitchell, McDonald's

As it launched new data platform News IQ - which lets advertisers target users based on opinions and emotions -

VR experience for Billy Corgan single wins Digital Craft Grand Prix

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category

The Sun, Budweiser, Snapchat: even more World Cup brand action

The Sun, Budweiser, Snapchat: even more World Cup brand action

With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with

The Sun "We're World Cup for it" by Pulse Creative

The Sun "We're World Cup for it" by Pulse Creative

, Pulse Creative for The Sun

A wild, impromptu office football match breaks out in Pulse Creative's film for The Sun's World Cup Hub.

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a