Cinema News, Articles & Analysis

Read the latest Cinema News, Articles & Analysis at Campaignlive UK

Articles: 83 Results
KFC turns to Hollywood for cinema campaign

KFC turns to Hollywood for cinema campaign

Content series reinforces KFC's position as original fried-chicken brand.

Star Wars Day: which character are you?

Star Wars Day: which character are you?

In honour of Star Wars Day tomorrow, we asked industry executives which character they most relate to.

Lessons from Avengers: use cinema and plan long-term campaigns

Lessons from Avengers: use cinema and plan long-term campaigns

What taking the morning off to watch Avengers: Endgame can teach you about advertising.

Brand Film Festival London 2019: shortlisted films revealed

Brand Film Festival London 2019: shortlisted films revealed

The shortlisted films for Brand Film Festival London 2019 - the awards scheme and seminar from PRWeek and Campaign that

Oscars 2019: Diversity, inclusion and the media opportunity

Oscars 2019: Diversity, inclusion and the media opportunity

Why the Academy Awards should act as a wake-up call to the ad industry.

UK viewers call for greater diversity on screen ahead of Oscars

UK viewers call for greater diversity on screen ahead of Oscars

UM research finds TV and film do not portray society authentically.

Cinema First appoints former Publicis Media boss Iain Jacob as chair

Cinema First appoints former Publicis Media boss Iain Jacob as chair

Jacob left Publicis Groupe in 2018 after 15 years.

Cinema boom shows people still love ads in the right environment

Cinema boom shows people still love ads in the right environment

Young audiences are driving cinema admissions to their highest levels since the 1970s.

EBay and Harvey Nichols partner Disney ahead of bumper year of releases

EBay and Harvey Nichols partner Disney ahead of bumper year of releases

Media giant aims to be 'end-to-end partnership solution' for brands.

Young adults trust cinema ads over other video ads, research finds

Young adults trust cinema ads over other video ads, research finds

DCM study reveals 16- to 34-year-olds regard cinema as 'premium' experience.