Digital media News, Articles & Analysis

The hills are alive with the songs of adland

Tunes have been advertising's friend for a long time, but how do brands and agencies harness the power of music

Co-op signs up new agency

Dept swoops for London brand and experience design studio

Deal marks the private equity-backed Dutch company's fifth acquisition this year.

Google delays death of third-party cookies until 2024

Google said the industry is still not ready for a post-cookie world.

Adidas partners football media brand Indivisa to provide fanzone for Euro 2022 finals

A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.

Media spotlight: YouTuber Max Fosh takes celebs on Fantasy Road Trips in a Toyota Yaris

LadBible and MSix & Partners created a campaign to make the new Yaris appeal to millennials.

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

Campaign podcast: Brands backing Women's Euros and why adland hates a new govt proposal

Find out how brands are supporting the Lionesses and the Women's Euros, including some brilliant campaigns.

Media Spotlight: Nicorette helps the LGBTQ+ community quit smoking

Johnson & Johnson Consumer Health partnered UM and Gay Times to show how 'Quitting Buddies' can be a powerful way

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,