Digital media News, Articles & Analysis

Read the latest Digital media News, Articles & Analysis at Campaignlive UK

Articles: 642 Results
Next boosts digital marketing to £46m as it delivers 'higher returns'
March 22, 2019 by Gideon Spanier

Next boosts digital marketing to £46m as it delivers 'higher returns'

Clothing retailer halves 'traditional' spend on direct mail and TV.

Google hit with third Europe antitrust fine over online ads
March 20, 2019 by Omar Oakes

Google hit with third Europe antitrust fine over online ads

Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.

Will data privacy mean a two-tier internet for brands?
March 20, 2019 by Lawrence Dodds

Will data privacy mean a two-tier internet for brands?

We're entering a world where data privacy is becoming currency.

Google eyes future of using less data for ads as prediction power improves
March 18, 2019 by Omar Oakes

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Mirror editor apologises over New Zealand massacre video
March 15, 2019 by Omar Oakes

Mirror editor apologises over New Zealand massacre video

A version of the video was still viewable on YouTube several hours after the attack.

Turkey of the Week: Facebook's ad can't rewrite its dark history
March 14, 2019 by Jeremy Lee

Turkey of the Week: Facebook's ad can't rewrite its dark history

Facebook needs to realise that action rather than advertising should be its primary focus, Jeremy Lee says.

Lad Bible creates Relaxing Stuff social channel for Three
March 14, 2019 by Simon Gwynn

Lad Bible creates Relaxing Stuff social channel for Three

Channel will offer 'daily moments of chill' across Facebook, Instagram and a dedicated site.

YouTube expands disabled comments policy on videos featuring minors
March 01, 2019 by Shannon Moyer

YouTube expands disabled comments policy on videos featuring minors

Changes made in wake of advertisers pulling spend from platform.

Channel 4 trials ad-free version of All 4
February 28, 2019 by Omar Oakes

Channel 4 trials ad-free version of All 4

Registered users will be invited to try ad-free content...

Twitter: Tech brands won't replace pay-TV for sport any time soon
February 26, 2019 by Simon Gwynn

Twitter: Tech brands won't replace pay-TV for sport any time soon

Platforms can complement traditional broadcasters, director of content partnerships says.