Digital media News, Articles & Analysis

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McDonald’s taps Stormzy, Jess Glynne and more for half-term entertainment

McDonald’s taps Stormzy, Jess Glynne and more for half-term entertainment

Sports, music and reading events will be hosted online.

Netflix unveils light installation for Over the Moon film release

Netflix unveils light installation for Over the Moon film release

Lanterns will be on display in London and Birmingham.

LadBible Group signs up Jimmy Carr to front B2B campaign for new video ad product

LadBible Group signs up Jimmy Carr to front B2B campaign for new video ad product

LadX only charges advertisers for 100% completed views of videos up to 10 seconds.

Pokemon creates video series touring its game locations from a customised bus

Pokemon creates video series touring its game locations from a customised bus

The five-part series will be accompanied by a downloadable guide book.

Adidas hosts digital festival featuring Karlie Kloss to launch new trainer styles

Adidas hosts digital festival featuring Karlie Kloss to launch new trainer styles

Kloss will help launch the Ultraboost Dna Loop.

Vice Media hires Nadja Bellan-White as first global CMO

Vice Media hires Nadja Bellan-White as first global CMO

She is tasked with uniting Vice portfolio and teams across marketing, branding and communications.

TikTok calls for social-media coalition to address spread of harmful content

TikTok calls for social-media coalition to address spread of harmful content

Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.

Media industry urges Apple to hold talks over ad tracking changes

Media industry urges Apple to hold talks over ad tracking changes

Proposed changes would see advertisers unable to automatically track iPhone users across apps.

Taboola-Outbrain merger called off

Taboola-Outbrain merger called off

Corporate clashes—accentuated by the pressures of Covid-19—led to the breakdown of the deal between the two ad firms.

Samsung CMO Benjamin Braun stars in virtual product launch experience

Samsung CMO Benjamin Braun stars in virtual product launch experience

Guests can explore on their own or be led by presenters in Samsung House, created with Epic Games.