Digital media News, Articles & Analysis

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Iceland's 'Rang-tan' ad hits 30m online views and prompts petition

Iceland's 'Rang-tan' ad hits 30m online views and prompts petition

The 'Rang-tan' ad that Iceland has complained it was stopped from airing on TV has received more than 30 million

MTV EMAs offer showcase for social media insurgent TikTok

MTV EMAs offer showcase for social media insurgent TikTok

The Chinese-owned platform's sponsorship of the event in Bilbao included content around the red carpet.

Verizon set to rename Oath after just 18 months

Verizon set to rename Oath after just 18 months

Huffington Post journalist Alexander Kaufman tweeted about the company-wide email but has since deleted it.

Google staff walk out to protest treatment of women

Google staff walk out to protest treatment of women

Thousands of employees from around the world are expected to take part.

Brands must help end 'obnoxious disparity' underpinning Facebook's digital ad dominance

Brands must help end 'obnoxious disparity' underpinning Facebook's digital ad dominance

Facebook and Google were under the spotlight at the AOP Digital Publishing Summit.

Budget 2018: ad industry warns that digital services tax could disincentivise tech investment

Budget 2018: ad industry warns that digital services tax could disincentivise tech investment

ISBA and IAB among those warning that the government's digital services tax could potentially damage digital investment in the UK.

Twitter to appear for the first time on Piccadilly Lights

Twitter to appear for the first time on Piccadilly Lights

Iconic site will show giant hashtags and branded content.

Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search

Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search

Alphabet share price fell after third-quarter results, with total revenue lower than Wall Street expectations.

Why media start-up Tortoise has turned its back on advertising

Why media start-up Tortoise has turned its back on advertising

Co-founder Katie Vanneck-Smith explains why the company will eschew ads for long-term brand partnerships.

Social closes in on search as most popular method of researching brands

Social closes in on search as most popular method of researching brands

Nearly half of UK web users have made a purchase through social media, a new report claims.