Digital media News, Articles & Analysis
Read the latest Digital media News, Articles & Analysis at Campaignlive UK
Media agency leaders expressed frustrations over the lack of understanding among client marketing and procurement teams of what it takes
You get what you pay for in digital advertising, argues Bethan Crockett, senior director of brand safety and digital risk,
A hard push by media agencies to "commoditise" media succeeded at their own expense, Rob Bassett, EU director of Revenue
Specialist media publisher Future is buying five consumer magazine titles from Haymarket Media Group in a deal worth up to
ISBA is encouraging advertisers to tackle hate speech they encounter on social media by flagging it with the hashtag #challengehate
Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector.
The argument that YouTube is not a content creator, simply a platform, does not absolve it of responsibility for its
Snapchat is creating an exhibition showcasing creative augmented reality experiences during this year's Advertising Week Europe.
YouTuber Dan Haythorn has hit out at Bartle Bogle Hegarty, claiming the agency ripped off his comic personas, Dan &
A test carried out by News UK uncovered huge levels of fraudulent advertising inventory being sold on programmatic exchanges.
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Head of Digital £35,000+ dependent on experience Owner Breeder Media Group, London (Central), London (Greater)
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