Digital media News, Articles & Analysis

Read the latest Digital media News, Articles & Analysis at Campaignlive UK

Articles: 719 Results
Reach and IBM launch brand-safety AI to tackle unnecessary keyword blacklisting
October 17, 2019 by Omar Oakes

Reach and IBM launch brand-safety AI to tackle unnecessary keyword blacklisting

Daily Mirror publisher has reported a 40% uplift in stories cleared for advertising that would otherwise have been wrongly blacklisted.

Samsung launches phones into space for 'selfies' campaign
October 16, 2019 by Omar Oakes

Samsung launches phones into space for 'selfies' campaign

There's no above-the-line activity...

Love Island advertiser Missguided rapped for using 'overly sexualised' models
October 15, 2019 by Omar Oakes

Love Island advertiser Missguided rapped for using 'overly sexualised' models

Women's clothing brand argued that Love Island aims to draw crowds by showing contestants dressed in swimwear.

Cracks appear in Google's search ad revenue dominance
October 15, 2019 by Omar Oakes

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

Flora pulls out of Mumsnet partnership after transphobia complaints
October 14, 2019 by Daniel Farey-Jones

Flora pulls out of Mumsnet partnership after transphobia complaints

Trans activist declared boycott over spread's 'Mumsnet rated' badge.

Pernod Ricard's quest to give global activations a local feel
October 14, 2019 by Fayola Douglas

Pernod Ricard's quest to give global activations a local feel

Drinks giant worked with Boiler Room to captivate 'a passionate audience'.

Facebook gains ground on ITV as ad revenues surge 31% to £1.66bn
October 11, 2019 by Ben Bold

Facebook gains ground on ITV as ad revenues surge 31% to £1.66bn

Social network saw net revenues up to £797m.

'First open real-time bidding platform' launches for digital out-of-home
October 08, 2019 by Omar Oakes

'First open real-time bidding platform' launches for digital out-of-home

Programmatic ad-buying system is set to enter US digital out-of-home market.

Vice strengthens content and live experience with Refinery29 acquisition
October 03, 2019 by Ben Bold

Vice strengthens content and live experience with Refinery29 acquisition

Deal grows Vice's global audience by 17%.

Ex-footballer Louis Saha launches influencer marketing platform
October 01, 2019 by Omar Oakes

Ex-footballer Louis Saha launches influencer marketing platform

Influencers and brands can rate each other on platform...