Digital media News, Articles & Analysis
Read the latest Digital media News, Articles & Analysis at Campaignlive UK
Carabao trolls Southern Rail with commuter helicopter from Brighton to London
Energy drink brand Carabao will this week offer select commuters a journey to work worthy of the Wolf of Wall
How Unilever's former global brand chief has brought purposeful marketing to Beko
Home appliance brand Beko is serious about tackling the world's childhood obesity problem - so much so that it recently
Facebook suspends 200 apps in data misuse probe
Facebook has suspended around 200 apps from its platform, as part of an investigation into the misuses of data carried
Hearst boss James Wildman: media agencies need to start moving up the marketing funnel
Traditional sources of revenue for magazine brands are under intense pressure, but the situation is unlocking creative thinking and business
Mother made a spoof song for Woman's Hour that fights back against online trolls
Four women who were victims of trolling are reclaiming their online identities through a campaign by Mother airing on BBC
Smartphone video adspend surged in 2017, latest data shows
Advertisers spent an extra £476m on smartphone video ads last year - a 69% increase on 2016 - according to
Google ad revenues grow strongly again despite brand safety concerns
Google parent company Alphabet reported revenues for the first quarter of 2018 up 26% to $31.1bn (£22.4bn).
Snapchat launches shoppable AR Lenses
Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play
Now TV marks 40 years of Grease with slumber parties
Now TV, the streaming service owned by Sky, is celebrating the 40th anniversary of Grease with a series of "slumber
Vice dares Facebook users to burst the filter bubble by liking posts they hate
Vice is encouraging people to consider other worldviews by bursting the bubble of their Facebook news feed and liking posts
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