Digital media News, Articles & Analysis

Read the latest Digital media News, Articles & Analysis at Campaignlive UK

Articles: 6533 Results
Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign
July 29, 2021 by Fayola Douglas

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

The youth-focused campaign promotes drinking more water.

ITV ad sales rebound with Q2 up 89% but brand consideration declines
July 28, 2021 by Gideon Spanier

ITV ad sales rebound with Q2 up 89% but brand consideration declines

The rebound is 'across the board' in every category except travel.

Google ad revenue crosses $50bn in Q2
July 28, 2021 by Rahul Sachitanand

Google ad revenue crosses $50bn in Q2

Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

McDonald’s new burger McSpicy stars in AJ Tracey music video
July 26, 2021 by Fayola Douglas

McDonald’s new burger McSpicy stars in AJ Tracey music video

The summertime song is said to complement the McSpicy perfectly.

Amazon Music invests in immersive sound experiences
July 26, 2021 by Fayola Douglas

Amazon Music invests in immersive sound experiences

Studio partnership will produce spatial audio mixes from artists.

Pret A Manger brings in Noddy Holder to celebrate Christmas in July
July 06, 2021 by Fayola Douglas

Pret A Manger brings in Noddy Holder to celebrate Christmas in July

Christmas sandwiches are back on the menu.

Team GB-inspired art turned into AR filters by Purplebricks
July 05, 2021 by Fayola Douglas

Team GB-inspired art turned into AR filters by Purplebricks

Olympic-inspired artworks brought to life.

Google's cookie stay of execution changes nothing
June 30, 2021 by Oliver Vaughan

Google's cookie stay of execution changes nothing

The delay wasn’t a surprise, so can we get on with industry evolution now?

It's time for brands to embrace the metaverse
June 24, 2021 by Annabel Holmes

It's time for brands to embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

Deepfake Tom Cruise creator launches production house creating hyperreal content
June 23, 2021 by Fayola Douglas

Deepfake Tom Cruise creator launches production house creating hyperreal content

The synthetic media platform uses deep learning and artificial intelligence.