Digital media News, Articles & Analysis

Read the latest Digital media News, Articles & Analysis at Campaignlive UK

Articles: 6533 Results
Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

The youth-focused campaign promotes drinking more water.

ITV ad sales rebound with Q2 up 89% but brand consideration declines

ITV ad sales rebound with Q2 up 89% but brand consideration declines

The rebound is 'across the board' in every category except travel.

Google ad revenue crosses $50bn in Q2

Google ad revenue crosses $50bn in Q2

Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

McDonald’s new burger McSpicy stars in AJ Tracey music video

McDonald’s new burger McSpicy stars in AJ Tracey music video

The summertime song is said to complement the McSpicy perfectly.

Amazon Music invests in immersive sound experiences

Amazon Music invests in immersive sound experiences

Studio partnership will produce spatial audio mixes from artists.

Pret A Manger brings in Noddy Holder to celebrate Christmas in July

Pret A Manger brings in Noddy Holder to celebrate Christmas in July

Christmas sandwiches are back on the menu.

Team GB-inspired art turned into AR filters by Purplebricks

Team GB-inspired art turned into AR filters by Purplebricks

Olympic-inspired artworks brought to life.

Google's cookie stay of execution changes nothing

Google's cookie stay of execution changes nothing

The delay wasn’t a surprise, so can we get on with industry evolution now?

It's time for brands to embrace the metaverse

It's time for brands to embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

Deepfake Tom Cruise creator launches production house creating hyperreal content

Deepfake Tom Cruise creator launches production house creating hyperreal content

The synthetic media platform uses deep learning and artificial intelligence.