Digital media News, Articles & Analysis

Read the latest Digital media News, Articles & Analysis at Campaignlive UK

Articles: 670 Results
Argos hires Essence for digital and in-housing

Argos hires Essence for digital and in-housing

Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit.

Channel 4 sales revenue drops below £1bn for first time in four years

Channel 4 sales revenue drops below £1bn for first time in four years

Chief commercial officer says Channel 4 outperformed TV ad market last year, as he predicts flat revenues for 2019.

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Allan has led broadcaster's move to nations and regions.

Online ads to account for 62% of UK adspend in 2020

Online ads to account for 62% of UK adspend in 2020

UK largest online advertising marketing in Europe and third-largest in the world.

Almost half of UK don't know Google is funded by ads

Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show.

Facebook's pivot to privacy will make data more powerful than ever

Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see.

Now Ireland is investigating Google over GDPR

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

PepsiCo: 'It's not about in-housing. It's about upskilling'

PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

Senior MP Damian Collins: Mark Zuckerberg criticism 'entirely justified'

Senior MP Damian Collins: Mark Zuckerberg criticism 'entirely justified'

Chair of the DCMS Committee says regulating tech platforms will benefit advertisers.

YouTube ditches paywall to make Originals content free

YouTube ditches paywall to make Originals content free

Content will now become ad-funded.