Measurement News, Articles & Analysis

Read the latest Measurement News, Articles & Analysis at Campaignlive UK

Articles: 117 Results
We should be outraged by programmatic's 'missing 15%' because tech can solve it
June 08, 2020 by Dan de Sybel

We should be outraged by programmatic's 'missing 15%' because tech can solve it

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from

Digital ad market not yet 'back to normal' but recent stability fuels optimism
May 04, 2020 by Omar Oakes

Digital ad market not yet 'back to normal' but recent stability fuels optimism

Cost of online ads plummeted in March...

Coronavirus keyword blacklisting: the wrong move with unintended consequences?
April 23, 2020 by Christian Polman

Coronavirus keyword blacklisting: the wrong move with unintended consequences?

With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment

Merkle retires Periscopix performance agency brand
April 21, 2020 by Omar Oakes

Merkle retires Periscopix performance agency brand

Dentsu shop aims to serve advertisers joining up performance media activity with CRM.

Majority of online coronavirus content is 'brand safe'
April 14, 2020 by Omar Oakes

Majority of online coronavirus content is 'brand safe'

As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what

Surge in mobile apps spend bucks pandemic trend
April 09, 2020 by Omar Oakes

Surge in mobile apps spend bucks pandemic trend

Spike in popularity for health and fitness, shopping and delivery apps are fuelling increase in global revenue for mobile apps.

Facebook accused of knowing 'for years' about inflated ad metrics
March 23, 2020 by Omar Oakes

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

Google and Innocent to lead key Performance Marketing 360 talks
March 05, 2020 by Staff

Google and Innocent to lead key Performance Marketing 360 talks

Campaign is hosting Performance Marketing 360 conference in Brighton in May.

Is the ICO going soft on the 'out of control' adtech industry?
January 21, 2020 by Omar Oakes

Is the ICO going soft on the 'out of control' adtech industry?

Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry,

Google's two-year cookie deadline: are advertisers ready to change?
January 16, 2020 by Omar Oakes

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending