Measurement News, Articles & Analysis

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Articles: 121 Results
Origin: aims to measure advertiser reach across multiple media devices (Photo: Getty Images)

Industry caution as ISBA's Origin claims proof of concept milestone

Project leaders cite progress in combining TV and digital metrics, but some are sceptical.

Barb audience data will now include SVOD services Netflix, Amazon and Disney

TV audience measurer will track the viewing activity among its reporting panel homes.

Origin: Allowing advertisers to compare metrics across channels is a step closer (Photo: Getty Images)

First phase of Project Origin testing 'exceeds expectations'

ISBA says initiative should launch in 2023 after successful testing across TV.

Brainlabs partners Talon Outdoor for 'focused approach' to digital OOH

Partnership launches with Pret A Manger click-and-collect campaign.

We should be outraged by programmatic's 'missing 15%' because tech can solve it

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from

Digital ad market not yet 'back to normal' but recent stability fuels optimism

Cost of online ads plummeted in March...

Coronavirus keyword blacklisting: the wrong move with unintended consequences?

With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment

Merkle retires Periscopix performance agency brand

Dentsu shop aims to serve advertisers joining up performance media activity with CRM.

Majority of online coronavirus content is 'brand safe'

As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what

Surge in mobile apps spend bucks pandemic trend

Spike in popularity for health and fitness, shopping and delivery apps are fuelling increase in global revenue for mobile apps.