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Measurement News, Articles & Analysis
Read the latest Measurement News, Articles & Analysis at Campaignlive UK
We should be outraged by programmatic's 'missing 15%' because tech can solve it
We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from
Digital ad market not yet 'back to normal' but recent stability fuels optimism
Cost of online ads plummeted in March...
Coronavirus keyword blacklisting: the wrong move with unintended consequences?
With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment
Merkle retires Periscopix performance agency brand
Dentsu shop aims to serve advertisers joining up performance media activity with CRM.
Majority of online coronavirus content is 'brand safe'
As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what
Surge in mobile apps spend bucks pandemic trend
Spike in popularity for health and fitness, shopping and delivery apps are fuelling increase in global revenue for mobile apps.
Facebook accused of knowing 'for years' about inflated ad metrics
Lawsuit was filed in 2018.
Google and Innocent to lead key Performance Marketing 360 talks
Campaign is hosting Performance Marketing 360 conference in Brighton in May.
Is the ICO going soft on the 'out of control' adtech industry?
Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry,
Google's two-year cookie deadline: are advertisers ready to change?
The days of using trackers for third-party data are ending
Campaign Jobs
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Associate Creative Director, Brand Partnerships Negotiable Universal Music Group, London (Greater)
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Digital Media Campaign Manager - B2B Salary in range of £35000-£45000 per annum Jefferson Talent Group, London (Greater)
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Marketing Executive £30,120 - £36,816 pa Girls' Day School Trust, London, SW1E 5DH
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Digital Project Manager Up to £40,000 per annum + benefits becollektiv, London
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Head of Soccer Aid Circa £60,000 per annum Unicef UK, Homeworking
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PR Manager £35k - £40k plus benefits MODA consult, London (Greater)
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Senior Planner Up to £60,000 AK Creative, London
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Head of Sales & New Business Remuneration package is flexible, the better you are the more we will pay. Intelligent Mobile, Location flexible