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Measurement News, Articles & Analysis
Read the latest Measurement News, Articles & Analysis at Campaignlive UK
Industry caution as ISBA's Origin claims proof of concept milestone
Project leaders cite progress in combining TV and digital metrics, but some are sceptical.
Barb audience data will now include SVOD services Netflix, Amazon and Disney
TV audience measurer will track the viewing activity among its reporting panel homes.
First phase of Project Origin testing 'exceeds expectations'
ISBA says initiative should launch in 2023 after successful testing across TV.
Brainlabs partners Talon Outdoor for 'focused approach' to digital OOH
Partnership launches with Pret A Manger click-and-collect campaign.
We should be outraged by programmatic's 'missing 15%' because tech can solve it
We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from
Digital ad market not yet 'back to normal' but recent stability fuels optimism
Cost of online ads plummeted in March...
Coronavirus keyword blacklisting: the wrong move with unintended consequences?
With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment
Merkle retires Periscopix performance agency brand
Dentsu shop aims to serve advertisers joining up performance media activity with CRM.
Majority of online coronavirus content is 'brand safe'
As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what
Surge in mobile apps spend bucks pandemic trend
Spike in popularity for health and fitness, shopping and delivery apps are fuelling increase in global revenue for mobile apps.
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