Mobile media News, Articles & Analysis

Read the latest Mobile media News, Articles & Analysis at Campaignlive UK

Articles: 39 Results
O2's Weve pulls out of delivering mobile ads

O2's Weve pulls out of delivering mobile ads

O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only

Adblock Plus maker rolls out 'acceptable ads' criteria for mobile

Adblock Plus maker rolls out 'acceptable ads' criteria for mobile

Eyeo, the company behind Adblock Plus, has unveiled a selective list of ad formats it will allow mobile users of

Fetch taps Vizeum's Patrick Affleck to head UK

Fetch taps Vizeum's Patrick Affleck to head UK

Patrick Affleck, president of Vizeum USA, is returning to the UK as chief executive of Dentsu Aegis mobile agency Fetch

How to master mobile and GDPR

How to master mobile and GDPR

23% of marketers expect their buying and planning behaviour to change 'significantly' in light of GDPR...what will this really mean?

Russia 2018 will be the mobile World Cup

Russia 2018 will be the mobile World Cup

The best way for brands to score during Russia 2018 is to treat the football tournament as the mobile World

Changes in behaviour, not the phones, are the most interesting trend at MWC

Changes in behaviour, not the phones, are the most interesting trend at MWC

Mobile World Congress will be a festival of new handsets but it's the changes that drive mobile behaviour that are

Eurosport signs up Bridgestone as 2018 Winter Olympics sponsor

Eurosport signs up Bridgestone as 2018 Winter Olympics sponsor

Eurosport has signed up tyre brand Bridgestone as its exclusive Olympic Winter Games sponsor, giving the brand exposure across the

Mobile meets OOH is the sweet spot for location-based marketing

Mobile meets OOH is the sweet spot for location-based marketing

Location-based marketing combines the best of online and offline, of narrowcast and broadcast, of the real world and the virtual

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Bonin Bough: mobile has become society's crystal meth

Bonin Bough: mobile has become society's crystal meth

The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's