Mobile media News, Articles & Analysis

Read the latest Mobile media News, Articles & Analysis at Campaignlive UK

Articles: 1034 Results
A Tesco store and the logos of ITVX and Pinterest

Tesco ad platform Media and Insight opens new avenues via series of partnerships

Upfront event expands on Tesco's partnerships, including November's ITVX Clubcard announcement.

An ad for Deliveroo on the left, featuring a burger in a bun, and an ad for Sky Smart on the right, with a boy in a wizard's costume standing in front of a TV

Deliveroo serves up Sky Glass on ad platform

Deliveroo launched Media and Ecommerce platform earlier this year.

Someone's hand holding up a smartphone, the screen of which is a blank white

IAB reports return to pre-pandemic levels of digital ad growth

Growth forecast to continue, thanks to events such as Christmas and World Cup, but ‘challenging times’ on horizon.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A picture of a person playing a mobile game

Global invests in gaming advertising platform Odeeo

Global will sell advertising for mobile games in the UK and US.

A colour photo of Sam Garrity and Tom Byrne

RocketMill recruits Thomas Byrne from Jellyfish as CEO

Performance agency wants to quadruple in size within five years.

The last Wordle: building a bridge between publisher and new audiences

The New York Times' acquisition of Wordle couldn't have come at a better time.

Global and TikTok team up to live stream Capital’s 'Jingle Bell Ball with Barclaycard'

Musical line-up includes Coldplay, Lil Nas X, Ed Sheeran and Justin Bieber.

James Chandler

Hold the phone, it’s time to rethink mobile advertising

Mobile is no longer just about making sure an ad is optimised for the screen.

Mobile adspend now holds a 64% share of all digital spending

Digital adspend surges by 42% compared with pre-pandemic levels