Mobile media News, Articles & Analysis

Read the latest Mobile media News, Articles & Analysis at Campaignlive UK

Articles: 33 Results
Eurosport signs up Bridgestone as 2018 Winter Olympics sponsor

Eurosport signs up Bridgestone as 2018 Winter Olympics sponsor

Eurosport has signed up tyre brand Bridgestone as its exclusive Olympic Winter Games sponsor, giving the brand exposure across the

Mobile meets OOH is the sweet spot for location-based marketing

Mobile meets OOH is the sweet spot for location-based marketing

Location-based marketing combines the best of online and offline, of narrowcast and broadcast, of the real world and the virtual

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Bonin Bough: mobile has become society's crystal meth

Bonin Bough: mobile has become society's crystal meth

The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Facebook profits rise 70% as it hits 2bn monthly users

Facebook profits rise 70% as it hits 2bn monthly users

Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as

My Media Week: Libby Robinson, M&C Saatchi Mobile

My Media Week: Libby Robinson, M&C Saatchi Mobile

We join Libby Robinson, EMEA managing director, M&C Saatchi Mobile, as the industry marks ten years since the original iPhone

Media360 audience crowns radio the king of media

Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand

Twitter launches pre-roll ads on Periscope videos

Twitter launches pre-roll ads on Periscope videos

Twitter will begin running pre-roll ads on its video streaming service Periscope in a bid to boost ad revenue.

Spotify urges brands to embrace 'streaming state of mind'

Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalise on the emotional power of music in the moment.