National Press News, Articles & Analysis

Read the latest National Press News, Articles & Analysis at Campaignlive UK

Articles: 231 Results
Agencies: Pamco is 'step forward' for brands despite print media challenges

Agencies: Pamco is 'step forward' for brands despite print media challenges

Latest readership survey shows newsbrands and magazines have increased total audience reach to 48 million and 41 million respectively.

Daily Mail's online ad sales overtake print

Daily Mail's online ad sales overtake print

Total ad revenues and profit margin have declined.

Newspaper campaign celebrates Muslims' contribution to WWI

Newspaper campaign celebrates Muslims' contribution to WWI

Execution appeared in Saturday's Mirror and Express.

Movember: The Sun to donate one penny for every copy sold on 19 November

Movember: The Sun to donate one penny for every copy sold on 19 November

Partnership with News UK will also include content for The Sun, The Times and talkSPORT.

Mirror and Express ad sales teams merge to create Reach Solutions

Mirror and Express ad sales teams merge to create Reach Solutions

Enlarged ad sales house claims to reach more Britons than Facebook.

Why media start-up Tortoise has turned its back on advertising

Why media start-up Tortoise has turned its back on advertising

Co-founder Katie Vanneck-Smith explains why the company will eschew ads for long-term brand partnerships.

Best of British brands: The Sun

Best of British brands: The Sun

Leading UK marketers celebrate the most iconic British brands from the past five decades

Tracy De Groose named executive chair of Newsworks

Tracy De Groose named executive chair of Newsworks

Former media agency chief is to chair publishers' trade body.

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

The audience measurement body for published media has revealed its first digital engagement data.

Guardian's David Pemsel: 'We're sure of our strategy and won't let tech giants disrupt us'

Guardian's David Pemsel: 'We're sure of our strategy and won't let tech giants disrupt us'

The Guardian's boss has slashed losses and is eyeing break-even, but bigger challenges lie ahead.