National Press News, Articles & Analysis

Read the latest National Press News, Articles & Analysis at Campaignlive UK

Articles: 225 Results
Best of British: The Sun

Best of British: The Sun

Leading UK marketers celebrate the most iconic British brands from the past five decades

Tracy De Groose named executive chair of Newsworks

Tracy De Groose named executive chair of Newsworks

Former media agency chief is to chair publishers' trade body.

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

The audience measurement body for published media has revealed its first digital engagement data.

Guardian's David Pemsel: 'We're sure of our strategy and won't let tech giants disrupt us'

Guardian's David Pemsel: 'We're sure of our strategy and won't let tech giants disrupt us'

The Guardian's boss has slashed losses and is eyeing break-even, but bigger challenges lie ahead.

Press may have its day again

Press may have its day again

Print ad revenue is on the rise again, but have agencies lost the craft skills required to maximise this opportunity?

The Sun attacked in hoax rate card promising sensationalised terrorism coverage

The Sun attacked in hoax rate card promising sensationalised terrorism coverage

A fake "rate card" promoting The Sun's coverage of terrorism as an audience driver has been posted out to advertisers

Daily Mail promotes Williams after Rush exits in ad sales shake-up

Daily Mail promotes Williams after Rush exits in ad sales shake-up

Clare Rush has stepped down as chief revenue officer of Mail Metro Media, the ad sales arm of the Daily

Guardian chief Pemsel: We aren't 'complacent' after halving losses to £18.6m

Guardian chief Pemsel: We aren't 'complacent' after halving losses to £18.6m

The publisher of The Guardian has claimed a 1% rise in annual revenues to £217m and a halving of losses

Bloomberg Media bets on 'clever premium content, not chasing clicks'

Bloomberg Media bets on 'clever premium content, not chasing clicks'

Bloomberg Media has bet heavily on advertising, but its move to a subscription model shows its chief executive and editor-in-chief

Time's up for time spent

Time's up for time spent

Mary Meeker's platform-specific view is an increasingly uncomfortable and old-fashioned fit.