National Press News, Articles & Analysis
Read the latest National Press News, Articles & Analysis at Campaignlive UK
Leading UK marketers celebrate the most iconic British brands from the past five decades
Former media agency chief is to chair publishers' trade body.
The audience measurement body for published media has revealed its first digital engagement data.
The Guardian's boss has slashed losses and is eyeing break-even, but bigger challenges lie ahead.
Print ad revenue is on the rise again, but have agencies lost the craft skills required to maximise this opportunity?
A fake "rate card" promoting The Sun's coverage of terrorism as an audience driver has been posted out to advertisers
Clare Rush has stepped down as chief revenue officer of Mail Metro Media, the ad sales arm of the Daily
The publisher of The Guardian has claimed a 1% rise in annual revenues to £217m and a halving of losses
Bloomberg Media has bet heavily on advertising, but its move to a subscription model shows its chief executive and editor-in-chief
Mary Meeker's platform-specific view is an increasingly uncomfortable and old-fashioned fit.
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