National Press News, Articles & Analysis

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Account manager as orchestra conductor? OK, let's unpick that a bit

Account manager as orchestra conductor? OK, let's unpick that a bit

Like many analogies, there is both more and less to this than you might think.

Thatchers Cider "Family" by McCann Bristol

Thatchers Cider "Family" by McCann Bristol

Somerset cider brand Thatchers has launched a TV campaign celebrating the enduring role of family in the brand's 116-year lifespan.

A view from Dave Trott: Phoning it in

A view from Dave Trott: Phoning it in

There is now a mayo-themed Hellmann's Island on Animal Crossing

There is now a mayo-themed Hellmann's Island on Animal Crossing

And its residents want to make change in the real world.

Weetabix boosts adspend 15% as locked-down Brits get a taste for cereal

Weetabix boosts adspend 15% as locked-down Brits get a taste for cereal

Uncertain time for consumers has led to preference for familiar brands, Weetabix says.

ViacomCBS' Sumner Redstone dies at the age of 97

ViacomCBS' Sumner Redstone dies at the age of 97

The media mogul led Viacom as executive chairman of the board for almost 30 years.

Baileys "Reclaim her name" by VMLY&R

Baileys "Reclaim her name" by VMLY&R

, VMLY&R for Baileys

Baileys has partnered The Women's Prize for Fiction to create a collection of novels that were written by women but

Banks of Thames turned red in support of events industry

Banks of Thames turned red in support of events industry

Sector is calling for immediate financial support from government.

Ben & Jerry’s hits out at Priti Patel over migrant crossings

Ben & Jerry’s hits out at Priti Patel over migrant crossings

Ice-cream brand calls for more safe routes for refugees.

Online political ads forced to declare who is behind them in govt crackdown

Online political ads forced to declare who is behind them in govt crackdown

'Digital imprints' would be required for all paid and organic content.