National Press News, Articles & Analysis
Read the latest National Press News, Articles & Analysis at Campaignlive UK
Latest readership survey shows newsbrands and magazines have increased total audience reach to 48 million and 41 million respectively.
Total ad revenues and profit margin have declined.
Execution appeared in Saturday's Mirror and Express.
Partnership with News UK will also include content for The Sun, The Times and talkSPORT.
Enlarged ad sales house claims to reach more Britons than Facebook.
Co-founder Katie Vanneck-Smith explains why the company will eschew ads for long-term brand partnerships.
Leading UK marketers celebrate the most iconic British brands from the past five decades
Former media agency chief is to chair publishers' trade body.
The audience measurement body for published media has revealed its first digital engagement data.
The Guardian's boss has slashed losses and is eyeing break-even, but bigger challenges lie ahead.
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