Television News, Articles & Analysis

Read the latest Television News, Articles & Analysis at Campaignlive UK

Articles: 4910 Results
IAB and DoubleVerify research reveals CTV concerns

CTV still restrained by wasted impressions and poor transparency, research shows

Report says only 30% of advertisers and publishers have full transparency of CTV ad placements.

TV remote and streaming services

Streamers join Thinkbox following ad-supported subscription launches

Amazon, Disney+ and Netflix among streamers joining the marketing body for commercial TV.

Coral "We're here for it" by Wonderhood Studios

Added 11 hours ago

Coral puts sports fans in the heart of the action in two 30-second spots.

The Kite Factory is the incumbent of the media account

Pure Cremation picks media agency for £10m account

The pitch process was handled by The Aperto Partnership.

Quaker Oats "You've got this" by Uncommon Creative Studio

Added 32 hours ago, Uncommon Creative Studio for Quaker Oats

Quaker Oats explores the relationship between a father and son in this moving film.

NatWest "Whatever your goals, let's get going" by The & Partnership

February 20, 2024, The & Partnership for NatWest

Counting down to the Paris Olympic Games, NatWest is encouraging people to reach their goals.

Cadbury Creme Egg "Big deal" by VCCP London

February 16, 2024, VCCP for Cadbury Creme Egg

Cadbury Creme Egg resurrects its "How do you eat yours?" tagline in the UK after 20 years.

ITV "Celebrity Big Brother" by ITV Creative

February 15, 2024, ITV Creative for ITV

Various people do everything they can to hide their faces from the paparazzi in this ad for the return of

TV sets in purple bubbles

Digital advertising: the saviour of the linear TV downturn?

Broadcasters are trying to steer their business models towards digital ad revenues but roadblocks are slowing them down.

Burger King "Climbing" and "Surgery" by Bartle Bogle Hegarty

February 15, 2024, Bartle Bogle Hegarty for Burger King

A surgeon and a climber are astonished to find out that Burger King delivers in these two 20-second ads.