Television News, Articles & Analysis
Read the latest Television News, Articles & Analysis at Campaignlive UK
TV is medium most likely to create positive response, consumers say
Study also found that TV was considered the most trustworthy for brand messages.
Government launches £60m competition to bolster children's programming
Production of new children's content has declined considerably in the past decade, resulting in a significant amount of programming being
Sadiq Khan partners ITV, Sony, HBO and Film4 to foster diversity in film and TV
The Mayor of London has pledged £50,000 to the Film London Equal Access Network, while film and TV partners will
Carolyn McCall promises change at ITV Palooza
New ITV boss put her own stamp on the presentation to advertisers.
Commercial TV and internet use linked to childhood obesity, study finds
A major study from Cancer Research UK has found that children who spend more time online and watching commercial TV
Halfords moves weather sponsorship from C4 to ITV
Retailer will 'own' weather on both channels for the next three months.
Channel 4 awards £1m diversity in advertising prize to RAF and Engine
The Royal Air Force and Engine beat three other finalists to win £1m of commercial airtime on Channel 4.
Channel 4 rebrands digital channels to compete in 'cluttered' TV landscape
The '4' becomes more prominent in the channels' new idents to highlight their link to the wider network.
BBC Two rebrands with idents that give artistic freedom to animators
BBC Two's first rebrand in 20 years features 16 idents created by British and international animators.
AT&T unveils new ad venture following AppNexus purchase
US telecoms giant brings advertising and analytics businesses together in new joint venture.
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