Television News, Articles & Analysis

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ITV introduces 23% discount for March and April bookings

ITV introduces 23% discount for March and April bookings

Move is accompanied by suspension of late booking fees.

Brands must desist from freezing advertising plans: Kantar

Brands must desist from freezing advertising plans: Kantar

Consumers want them to focus more on their employees' wellness and not exploit the pandemic for business gain.

Channel 4 and 39 advertisers show support for NHS with ad break takeover

Channel 4 and 39 advertisers show support for NHS with ad break takeover

Brands involved include Aldi, Asda, Amazon, British Gas, Camelot, Gillette, M&S, Morrisons and Sainsbury's.

Channel 4 cuts late booking fees for three months

Channel 4 cuts late booking fees for three months

Broadcaster experiencing record audience figures as people self-isolate.

Lack of single-source measurement could risk credibility of TV

Lack of single-source measurement could risk credibility of TV

'We're in a situation now where I could be paying three times the price for a VOD ad before Game

Winter Love Island finale viewers fall by a third to 2.7m

Winter Love Island finale viewers fall by a third to 2.7m

Figure is significantly down from 4.1m who watched 2019 summer finale.

Should commercial media worry about the threat to the BBC licence fee?

Should commercial media worry about the threat to the BBC licence fee?

A review of the fee is set for 2022.

BT creates 'flexible' TV packages with Sky deal

BT creates 'flexible' TV packages with Sky deal

Company has signed deal to carry programmes and movies from Now TV service.

How Tesco's TV love story "fundamentally rebuilt the brand"

How Tesco's TV love story "fundamentally rebuilt the brand"

Tesco's evolving "Food Love Stories" campaign via MediaCom UK brought in brilliant business results - as well as the Best

ITV seeks most emotionally engaging ad for Euro 2020

ITV seeks most emotionally engaging ad for Euro 2020

Broadcaster will offer the competition winner a free ad spot during the final.