Corporate Communications News, Articles & Analysis

Read the latest Corporate Communications News, Articles & Analysis at Campaignlive UK

Articles: 22 Results
What should United Airlines do next? 6 crisis experts weigh in

What should United Airlines do next? 6 crisis experts weigh in

Can United bounce back and fix its reputation? Here's what six experts said.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter.

Keeping up with the changes

Keeping up with the changes

For brands, big movements in popular perception happen regularly - from unexpected crises to planned product changes. Find out how

Dentsu moves to tackle its overtime problem following investigation

Dentsu moves to tackle its overtime problem following investigation

The agency aims to foster a better working environment by reducing the maximum number of overtime hours staff can work

Yahoo confirms 500 million user accounts were hacked

Yahoo confirms 500 million user accounts were hacked

Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts

Q&A: How programmatic audio will change the game for Spotify

Q&A: How programmatic audio will change the game for Spotify

Jana Jakovljevic, Spotify head of programmatic, on the music-streaming platform's extension of programmatic ad formats.

Millennials talk a good game but do they really buy organic or Fairtrade?

Millennials talk a good game but do they really buy organic or Fairtrade?

A survey of buying habits is challenging the stereotype of ethical shoppers and reveals an entire age group continues to

Disney tops Cohn & Wolfe's inaugural Authentic 100 rankings

Disney tops Cohn & Wolfe's inaugural Authentic 100 rankings

The agency measured the authenticity of brands in markets around the world. The bad news: Three in four respondents said

Coca-Cola must pay but milkshakes escape: we reveal the brands hit by 'sugar tax'

Coca-Cola must pay but milkshakes escape: we reveal the brands hit by 'sugar tax'

Milkshakes will be exempt from the forthcoming 'sugar tax' announced in today's budget - despite some of them containing more

Tories outgun Labour on election Facebook adspend, but less money goes on ads overall

Tories outgun Labour on election Facebook adspend, but less money goes on ads overall

The Conservatives invested £1.2m in Facebook advertising in the run-up to May's general election, while Labour spent just £16,454.67 on