Registered user only content News, Articles & Analysis

Read the latest Registered user only content News, Articles & Analysis at Campaignlive UK

Articles: 277 Results
How The Economist used 'the truth' to lure a new audience

How The Economist used 'the truth' to lure a new audience

The Economist became a victim of its own success. As circulation plateaued and conversion declined, it was time for a

How Vodafone and Ogilvy spoke to a younger generation with Voxi

How Vodafone and Ogilvy spoke to a younger generation with Voxi

Vodofone had to learn how to engage a new demographic, and fast.

How a simple insight helped BBC Asian Network become 100% relevant

How a simple insight helped BBC Asian Network become 100% relevant

This case study is about a simple insight that has transformed not only how a brand is seen by its

How Adidas embraced World Cup fever for its biggest UK football activation

How Adidas embraced World Cup fever for its biggest UK football activation

The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London's football-obsessed youth.

How Heineken and Publicis built brand success on big issues

How Heineken and Publicis built brand success on big issues

This is the story of a premium lager brand that led the discussion about a rising social issue - and,

How Doritos got fans to take a competition as seriously as a job application

How Doritos got fans to take a competition as seriously as a job application

In the absence of a product launch this year, Doritos and Jaywing gave a national competition a boost by borrowing

Why experiential marketing is a must-have for Google and Netflix

Why experiential marketing is a must-have for Google and Netflix

Digital brands, such as Google and Netflix, don't have a physical presence in the real world so experiential marketing is

Brand slam: Google vs Amazon

Brand slam: Google vs Amazon

Online heavyweights Google and Amazon are impressing their tech-savvy audiences with innovative experiences that put a fresh spin on their

How mixed reality could be the winning formula for sport

How mixed reality could be the winning formula for sport

It's only a matter of time before mixed reality technology features far more prominently in fans' experience of football matches

Why a jar from the Marmite Store is worth more than a regular jar

Why a jar from the Marmite Store is worth more than a regular jar

Forward-thinking FMCG brands are using the high street as a venue for retail experiences so innovative and exciting that consumers