Research & Data News, Articles & Analysis

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Group M forecasts 'astonishing' 24% increase in UK ad market in 2021

Group M forecasts 'astonishing' 24% increase in UK ad market in 2021

Company previously predicted 12.4% growth in 2021.

BBC, Sky and Guardian most-trusted news brands, thanks to coronavirus coverage

BBC, Sky and Guardian most-trusted news brands, thanks to coronavirus coverage

Survey indicates 'mainstream media' is becoming less pejorative term.

Coronavirus impact on China leads eMarketer to downgrade adspend growth

Coronavirus impact on China leads eMarketer to downgrade adspend growth

Research group is optimistic of minimal hit on global adspend should virus be contained.

Unilever, Vodafone, AMV and A&E/DDB thrive in effectiveness rankings

Unilever, Vodafone, AMV and A&E/DDB thrive in effectiveness rankings

Warc has published third instalment in series of rankings on most-awarded agencies, brands and campaigns.

Consumers falling out of love with social and more enamoured with open web

Consumers falling out of love with social and more enamoured with open web

Research conducted in partnership with The Harris Poll.

Unilever, KFC and WPP top most-awarded media rankings

Unilever, KFC and WPP top most-awarded media rankings

UK brands mostly absent from Warc's study.

Private Eye bucks magazine print sales downward trend

Private Eye bucks magazine print sales downward trend

'Greta effect' has also helped Dennis Publishing's The Week Junior rise 19%.

New-business appointments drop 12% in 2019 in light of quiet Q4

New-business appointments drop 12% in 2019 in light of quiet Q4

November and December hit by election uncertainty.

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.

Chime is UK's largest independent as top 50 turnover grows 6% to £1.8bn

Chime is UK's largest independent as top 50 turnover grows 6% to £1.8bn

Chime also topped independent agency rankings by operating profit.