Retail brands News, Articles & Analysis

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Waitrose family fast-forwards through John Lewis ad in Christmas crossover

Waitrose family fast-forwards through John Lewis ad in Christmas crossover

TV spot is part of a series in which characters can't wait to get stuck into their festive treats.

Tiffany & Co unveils first scented Christmas tree in London

Tiffany & Co unveils first scented Christmas tree in London

The scent is of Tiffany's signature eau de parfum.

A little bit funny: the best parodies of John Lewis' Elton John ad

A little bit funny: the best parodies of John Lewis' Elton John ad

You can tell everybody... that all the best John Lewis Christmas parodies (so far) are here. Hope you don't mind.

John Lewis 'The boy and the piano': the creative directors' verdict

John Lewis 'The boy and the piano': the creative directors' verdict

Rob Doubal and Dave Monk offer their views

John Lewis creates behind-the-scenes experience of Elton John Christmas ad

John Lewis creates behind-the-scenes experience of Elton John Christmas ad

Retailer's in-store experience features pianos, a recording studio and dressing-up items.

John Lewis Christmas ad: how has Elton performed?

John Lewis Christmas ad: how has Elton performed?

Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive spot.

John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB

John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB

, Adam & Eve/DDB for John Lewis

The 10th John Lewis Christmas ad from Adam & Eve/DDB follows the life of Elton John in reverse chronological order

Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year

Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year

It may be neither new nor radical, but the musical arrangement and emotional tug can't be denied.

John Lewis unveils Christmas ad featuring Elton John

John Lewis unveils Christmas ad featuring Elton John

Spot traces Elton John's life backwards

The ads that set the bar for Adam & Eve/DDB's 10th Christmas with John Lewis

The ads that set the bar for Adam & Eve/DDB's 10th Christmas with John Lewis

Will the new John Lewis festive ad live up to the standards of the agency's previous nine?