Retail brands News, Articles & Analysis

Read the latest Retail brands News, Articles & Analysis at Campaignlive UK

Articles: 9188 Results
Tesco brand score needs just a little help to overtake rivals

Tesco brand score needs just a little help to overtake rivals

Britain's biggest supermarket continues to improve its brand perception and has almost, but not quite, caught up with its rivals'

Elizabeth Fagan shares her life lessons learned as Boots' first female managing director

Elizabeth Fagan shares her life lessons learned as Boots' first female managing director

The former marketer who cracked general management looks back on her illustrious career as she prepares to leave her role.

Adwatch:  Ikea shows product doesn't have to be poor relation of brand

Adwatch: Ikea shows product doesn't have to be poor relation of brand

Sandie Dilger, strategy partner at Ogilvy reviews "Ghosts" by Mother.

Cannes 2018: the ones to watch

Cannes 2018: the ones to watch

As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the

OMD UK lands Lidl's £70m media planning account

OMD UK lands Lidl's £70m media planning account

OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review.

'Get married on the blockchain if your country won't let you', says Björn Borg campaign

'Get married on the blockchain if your country won't let you', says Björn Borg campaign

Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.

Foot Locker taps into youth culture to launch biggest Europe store

Foot Locker taps into youth culture to launch biggest Europe store

Foot Locker, the sportswear retailer, tapped into youth culture for the launch of its biggest store in Europe.

Lush may have pulled the 'Spycops' campaign but it won't have put consumers off its bath bombs

Lush may have pulled the 'Spycops' campaign but it won't have put consumers off its bath bombs

Lush's controversial campaign was clunky, niche and a bit odd but also authentic and in line with the brand's activist

As Lush understands, a principle only matters if it costs you something

As Lush understands, a principle only matters if it costs you something

Lush's "SpyCops" campaign was handled clumsily - but in credibility terms, it is leaps and bounds ahead of many of

Asics creates running track experience to show importance of mental strength

Asics creates running track experience to show importance of mental strength

Asics, the sportswear brand, has created a running track to "train the mind" and encourage runners to focus.