Retail brands News, Articles & Analysis
Read the latest Retail brands News, Articles & Analysis at Campaignlive UK
Britain's biggest supermarket continues to improve its brand perception and has almost, but not quite, caught up with its rivals'
The former marketer who cracked general management looks back on her illustrious career as she prepares to leave her role.
Sandie Dilger, strategy partner at Ogilvy reviews "Ghosts" by Mother.
As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the
OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review.
Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.
Foot Locker, the sportswear retailer, tapped into youth culture for the launch of its biggest store in Europe.
Lush's controversial campaign was clunky, niche and a bit odd but also authentic and in line with the brand's activist
Lush's "SpyCops" campaign was handled clumsily - but in credibility terms, it is leaps and bounds ahead of many of
Asics, the sportswear brand, has created a running track to "train the mind" and encourage runners to focus.
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