Retail brands News, Articles & Analysis

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Oak Furniture Land seeks agency to drive expansion in UK and US

Oak Furniture Land seeks agency to drive expansion in UK and US

Oak Furniture Land is scouting for a creative agency to handle its £30m UK advertising business, as the brand's new

Turkey of the week: Specsavers appears to have run out of ideas

Turkey of the week: Specsavers appears to have run out of ideas

Specsavers is usually the pin-up for in-house advertising.

Aldi booze ad with Kevin the Carrot banned by ASA

Aldi booze ad with Kevin the Carrot banned by ASA

A TV ad promoting Aldi's spirits range, part of the supermarket's Christmas campaign featuring vegetable mascot Kevin the Carrot, has

Why Gumtree is making changes to its digital ad spend

Why Gumtree is making changes to its digital ad spend

Online video within digital spend is proving less effective as a channel for brand campaigns than previously hoped, Gumtree's marketing

Why Missguided mannequins now have stretch marks

Why Missguided mannequins now have stretch marks

As part of its ongoing campaign to changing body image attitudes within the fashion industry, Missguided introduced a range of

Controversial retail boss Philip Green could be exiting the high street

Controversial retail boss Philip Green could be exiting the high street

Sir Philip Green is reportedly looking to sell either all or part of his retail empire to Chinese owners.

Why Nike's ad will fail to connect with most consumers

Why Nike's ad will fail to connect with most consumers

Trinity Mirror's head of group insight says Nike's "Nothing beats a Londoner" ad shows a failure of brands to connect

What three Chinese influencers think of the UK's Chinese New Year brand campaigns

What three Chinese influencers think of the UK's Chinese New Year brand campaigns

As UK brands try to woo Chinese consumers in the Year of the Dog, how will they gain cut-through without

How MediaCom's TV ad innovations sold £1bn worth of DFS sofas

How MediaCom's TV ad innovations sold £1bn worth of DFS sofas

When MediaCom scooped the Grand Prix at the 2017 Thinkbox TV Planning Awards, Giles Hedger, a judge and the M&C

It would take a brave marketer - and a bold agency - for National Lottery to move out of AMV

It would take a brave marketer - and a bold agency - for National Lottery to move out of AMV

With the National Lottery pretty much occupying a sector of its own, you can be guaranteed that most agencies in