Retail brands News, Articles & Analysis
Read the latest Retail brands News, Articles & Analysis at Campaignlive UK
TV spot is part of a series in which characters can't wait to get stuck into their festive treats.
The scent is of Tiffany's signature eau de parfum.
You can tell everybody... that all the best John Lewis Christmas parodies (so far) are here. Hope you don't mind.
Rob Doubal and Dave Monk offer their views
Retailer's in-store experience features pianos, a recording studio and dressing-up items.
Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive spot.
The 10th John Lewis Christmas ad from Adam & Eve/DDB follows the life of Elton John in reverse chronological order
It may be neither new nor radical, but the musical arrangement and emotional tug can't be denied.
Spot traces Elton John's life backwards
Will the new John Lewis festive ad live up to the standards of the agency's previous nine?
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