Technology News, Articles & Analysis

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Ex-Red Bull marketer wants to pay people to watch online ads

Ex-Red Bull marketer wants to pay people to watch online ads

Gener8, a browser add-on, allows users to select what type of ads they want to see.

Google hit with third Europe antitrust fine over online ads

Google hit with third Europe antitrust fine over online ads

Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Google marches into online gaming

Google marches into online gaming

Netflix-style streaming service for games means users would not need to buy a console.

Will data privacy mean a two-tier internet for brands?

Will data privacy mean a two-tier internet for brands?

We're entering a world where data privacy is becoming currency.

Instagram allows users to buy products without leaving the app

Instagram allows users to buy products without leaving the app

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

Google eyes future of using less data for ads as prediction power improves

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

News UK launches full-service influencer marketing agency The Fifth

News UK launches full-service influencer marketing agency The Fifth

Unit will be led by former director of digital strategy and partnerships Oliver Lewis.

Mirror editor apologises over New Zealand massacre video

Mirror editor apologises over New Zealand massacre video

A version of the video was still viewable on YouTube several hours after the attack.

Creativity can be UK's Yellow Brick Road after Brexit

Creativity can be UK's Yellow Brick Road after Brexit

Britain's creative industries will still punch way above their weight globally, Advertising Week boss says.