Technology brands News, Articles & Analysis

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Articles: 5146 Results
Huawei lures photographers to phone brand with AI-judged competition

Huawei lures photographers to phone brand with AI-judged competition

An algorithm and a human will judge a photography contest in Huawei's latest push to get prospects to consider its

There really is a formula for creating a viral hit

There really is a formula for creating a viral hit

Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to

Lenovo hires Publicis Media for global media business

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

At the 25th Goodwood Festival of Speed car brands and tech brands are creating spaces to target both petrolheads and

Who's in, who's out? England's sponsor line-up in the Southgate era

Who's in, who's out? England's sponsor line-up in the Southgate era

England are out of the men's World Cup but with pride restored and a new era ahead of them. So

Huawei is creating a space to smash up a smartphone

Huawei is creating a space to smash up a smartphone

Huawei, the Chinese tech company, is giving Londoners a chance to smash a smartphone with weapons including a mallet,

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in

Amazon to host Take That gig to promote Prime membership

Amazon to host Take That gig to promote Prime membership

Amazon is creating a series of experiences including a gig headlined by Take That to showcase the entertainment benefits of

Google's AdWords rebrand signals a move away from keyword-driven SEM

Google's AdWords rebrand signals a move away from keyword-driven SEM

By dropping "Words" Google is indicating that a keyword-less Ads experience is well on its way, suggests the managing director of

Samsung CMO vies to make her brand more human than Apple

Samsung CMO vies to make her brand more human than Apple

Younghee Lee's efforts to humanise Samsung aim at positioning the brand as warm, "open" and "democratic", in contrast to Apple's