Technology News, Articles & Analysis

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Consumers want internet to 'forget' best data used in ad targeting

Consumers want internet to 'forget' best data used in ad targeting

Users want the internet to 'forget' their phone number, income and address.

Twitter ordered to reveal identity of parody JD Wetherspoon account

Twitter ordered to reveal identity of parody JD Wetherspoon account

Social network has until mid-January to comply with the court's ruling.

Facebook's 'whitelisting' shows democratisation of data is crucial

Facebook's 'whitelisting' shows democratisation of data is crucial

Brands that capture their customers' data ignore the value exchange at their peril.

MediaLink CEO Michael Kassan's 2019 industry predictions

MediaLink CEO Michael Kassan's 2019 industry predictions

Find out what the industry exec believes is in store for holding companies, brands and more.

Blippar's woes show tech start-ups must work with ad agencies

Blippar's woes show tech start-ups must work with ad agencies

Blippar tried to 'become bigger than the internet itself', but its leadership forgot that media and creative agencies remain the

MPs launch inquiry into 'immersive and addictive' tech

MPs launch inquiry into 'immersive and addictive' tech

DCMS committee to investigate wider uses of VR and AR.

Amazon 'eyes Oxford Circus' for first UK shop without cashiers

Amazon 'eyes Oxford Circus' for first UK shop without cashiers

London would be first Amazon Go location outside the US.

Campaign Tech Awards return with new performance marketing categories

Campaign Tech Awards return with new performance marketing categories

Outstanding tech-driven work and collaboration across the industry will be celebrated in the annual awards, which are back for 2019.

Capital live-streams Jingle Bell Ball on social media

Capital live-streams Jingle Bell Ball on social media

Pre-roll ads for Coca-Cola featured alongside first live stream of event on Twitter.

Hybrid creatives are the future

Hybrid creatives are the future

Agencies need this rare breed because the days of the creative team cooking up the big idea are over.