Technology News, Articles & Analysis

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Articles: 5084 Results
Smart thinking: what's the future of the connected home?

Smart thinking: what's the future of the connected home?

Smart home devices are becoming increasingly popular but there is still plenty of room for brands to move into this

Decisions, decisions: the ultimate ethical dilemma for tech giants

Decisions, decisions: the ultimate ethical dilemma for tech giants

The tech giants are discovering they aren't immune from ethical dilemmas and their response will determine whether their dominance will

Tencent vice president talks breaking online-offline boundaries

Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

Omnicom makes first management, tech consulting purchase

Omnicom makes first management, tech consulting purchase

Credera - like consultancies - has direct access to Fortune 500 C-suite execs.

WhatsApp launches tools allowing users to launch a conversation from a Facebook ad

WhatsApp launches tools allowing users to launch a conversation from a Facebook ad

Facebook is finally set to make money from WhatsApp after launching the WhatsApp Business API, which provides brands with a

The secret to brand success with voice? Look no further than Batman's butler Alfred

The secret to brand success with voice? Look no further than Batman's butler Alfred

Brands have been advised to serve consumers in the manner of a "utopian personal butler" in IAB UK's first major

To boldly go where no brand has gone before

To boldly go where no brand has gone before

Most brands connect with their audiences visually but the rise of voice tech will shift the balance of power. To

Diageo launches data-responsive outdoor campaign for five brands

Diageo launches data-responsive outdoor campaign for five brands

Diageo has launched a digital out-of-home portfolio campaign for Gordon's, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider.

How Budweiser won the World Cup for brands on Twitter

How Budweiser won the World Cup for brands on Twitter

Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding

Why the tech duopoly spells even more bad news for traditional media

Why the tech duopoly spells even more bad news for traditional media

Think the ad duopoly of Facebook and Google seems like bad news for traditional media? Well, stick around compadre, because