Technology News, Articles & Analysis

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Headshot of The Social Element's Tamara Littleton

The Social Element's Tamara Littleton on the evolution of social, inclusivity and her pop choir

After founding her agency 20 years ago, the 'social media geek' Tamara Littleton is gunning for growth and dedicated to

An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

A woman takes a photo of a TikTok billboard on her mobile phone. All photos: Olivier Anrigo

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

Google's EMEA boss Matt Brittin briefs journalists in Cannes about its "all-in" platform

Rowing ahead of the tide with Google's Matt Brittin

The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

A Meta cold storage facility

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

Campaign Ad Net Zero Awards logo

New prize categories unveiled for Campaign Ad Net Zero Awards

International campaigns will be able to enter, as well as UK companies operating in sustainable ways as the early bird

TikTok Shop UK's web page, which features videos of creators selling products

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,

Travis Scott Fortnite avatar

Why haven't virtual experiences topped Travis Scott in Fortnite?

We are stuck referencing something that happened two years ago.

A photo of Mark D'Arcy being expressive with his hands

Brandtech hires former Facebook creative chief Mark D'Arcy as group CCO

He spent a decade at Facebook and 'taught brands how to use social media'.