Technology News, Articles & Analysis

Read the latest Technology News, Articles & Analysis at Campaignlive UK

Articles: 5130 Results
You want emotional empathy from your AI? Make it George Clooney

You want emotional empathy from your AI? Make it George Clooney

How should marketers decide how best to define the 'human' properties of their artificial intelligence?

Fenestra's blockchain media revolution certifies first DSP in Europe

Fenestra's blockchain media revolution certifies first DSP in Europe

Avocet uses machine-learning in its planning analysis and calls itself an 'innovation DSP'.

Is your tech having better conversations than you?

Is your tech having better conversations than you?

Technology is evolving at a rapid pace and we can already see glimpses of how we will interact with it

How screens can bring fun to the dull world of voice

How screens can bring fun to the dull world of voice

Consumers just don't seem interested in using their shiny new smart speakers for anything particularly shiny. Adding screens will allow

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

As part of the campaign, WHSmith will sell VR headsets compatible with mobile phones.

Pokemon Slow: AR remains a supply looking for a demand

Pokemon Slow: AR remains a supply looking for a demand

Why didn't Pokémon Go begin an AR revolution in marketing?

"In the future, personalised experiences won't just be a value-add, but a necessity"

"In the future, personalised experiences won't just be a value-add, but a necessity"

Visionary Hollywood movies have long held the promise of a tech-augmented future, but what's really coming next?

Facebook launches video chat devices for the home

Facebook launches video chat devices for the home

Facebook is launching video-calling devices for the home in its latest attempt to diversify beyond traditional social media.

Mindshare launches voice and visual consultancy

Mindshare launches voice and visual consultancy

Mindshare has launched a global consultancy service that focuses on voice and visual services and search.

How can the ad industry be so dumb when it comes to artificial intelligence?

How can the ad industry be so dumb when it comes to artificial intelligence?

Burger King's portrayal of dumb AI in its advertising may be funny, but it betrays a deeper fear within the