Technology News, Articles & Analysis

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AR specialist Blippar ran up losses of £34m before administration

AR specialist Blippar ran up losses of £34m before administration

Blippar's turnover was barely more than £2m in the first six months of trading last year, accounts reveal.

If mobile is the answer you are asking the wrong question

If mobile is the answer you are asking the wrong question

Creativity is timeless and transformative. So why are we neglecting it when it comes to mobile?

IAB accuses privacy campaigners of 'deliberately' trying to wreck online ad industry

IAB accuses privacy campaigners of 'deliberately' trying to wreck online ad industry

Legal row over real-time bidding auctions involving use of personal data in serving programmatic ads.

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.

McDonald's enlists R/GA London to create digital children's book series

McDonald's enlists R/GA London to create digital children's book series

Content is available on the Global Happy Meal app.

Toyota hunts for UK digital agency

Toyota hunts for UK digital agency

Brief comprises digital strategy and CRM.

Everyone's getting excited about 5G, but there's one problem...

Everyone's getting excited about 5G, but there's one problem...

Three has deployed 5G for London Fashion Week and Samsung is launching a 5G-ready smartphone. But marketers should approach 5G

John Lewis explores interactive window displays in next stage of JLab

John Lewis explores interactive window displays in next stage of JLab

Retailer has selected six businesses for latest round of retail innovation programme, now in its sixth year.

The six-second ad: short and sweet needs simple storytelling

The six-second ad: short and sweet needs simple storytelling

Which creative tactics allow a brand to combine the high completion rate of a six-second ad with the emotional connection

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Digital, Culture, Media and Sport Committee recommends 'hefty fines' if illegal content is found on Facebook or Google.