Advertising Technology News, Articles & Analysis

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Articles: 349 Results
Ex-Red Bull marketer wants to pay people to watch online ads

Ex-Red Bull marketer wants to pay people to watch online ads

Gener8, a browser add-on, allows users to select what type of ads they want to see.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Will data privacy mean a two-tier internet for brands?

Will data privacy mean a two-tier internet for brands?

We're entering a world where data privacy is becoming currency.

Google eyes future of using less data for ads as prediction power improves

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Google 'bad ads' drop to 2.3 billion

Google 'bad ads' drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

Digital ad spend to smash £15bn ceiling in 2019 says Barclays

Digital ad spend to smash £15bn ceiling in 2019 says Barclays

Adtech and digital marketing continues to be in the ascendant, says Barclays Corporate Banking.

AnalogFolk swoops for Unilever data insight chief

AnalogFolk swoops for Unilever data insight chief

Clare Salter is going agency side in a newly created role.

To treat consumers fairly, brands need to use responsible AI

To treat consumers fairly, brands need to use responsible AI

With MWC 2019 taking place, it's important to highlight that responsible AI is no longer a 'nice to have'.

AR specialist Blippar ran up losses of £34m before administration

AR specialist Blippar ran up losses of £34m before administration

Blippar's turnover was barely more than £2m in the first six months of trading last year, accounts reveal.

Toyota hunts for UK digital agency

Toyota hunts for UK digital agency

Brief comprises digital strategy and CRM.