Advertising Technology News, Articles & Analysis

Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK

Articles: 316 Results
We cannot miss our moment to influence the future of the web

We cannot miss our moment to influence the future of the web

Brands and marketers are at the coal face of the still-murky transaction on which the free web is built, explains

How to give voice to your analytics

How to give voice to your analytics

The rise of voice assistants and smart speakers has brought about a fundamental shift in consumer behaviour.

Why your brand's destiny lies in the data

Why your brand's destiny lies in the data

What if... As a chief marketer, these are two of the most powerful words in my arsenal. They represent the

The right kinds of ads will take us to the stars

The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide

Why brands shouldn't be afraid of robots

Why brands shouldn't be afraid of robots

The evolution of robots is gathering pace, so brands should prepare for a future working alongside them and seize the

IBM-Salesforce partnership combines Watson and Einstein for customer service

IBM-Salesforce partnership combines Watson and Einstein for customer service

The latest cross-channel collaboration exposes the industry leaders in enterprise software to their respective audiences.

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

Why an ad tech platform abandoned 'lad culture' and improved its gender diversity

Why an ad tech platform abandoned 'lad culture' and improved its gender diversity

When Paul Wright joined automated buying platform Iotec last year, only 20% of its workforce was female. Today, it's 35%.

Google hardware adds broadcast of voice commands

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based

The next wave of 'smart' tech is irresistible

The next wave of 'smart' tech is irresistible

In the good old days, technologies used to wash over us in waves that were nicely separated with long, calm