Advertising Technology News, Articles & Analysis

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White Ops to rebrand in recognition of 'toxic association of good and bad with colour and race'

White Ops to rebrand in recognition of 'toxic association of good and bad with colour and race'

Co-founder says name 'no longer represents the values of the people who work here'.

Addressable TV ads more memorable, study reveals

Addressable TV ads more memorable, study reveals

However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.

ASA launches UK Scam Ad Alert tool

ASA launches UK Scam Ad Alert tool

Internet users can now report through watchdog if they see bogus or fraudulent ad on Facebook, Google, Twitter, Snapchat or

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers

We should be outraged by programmatic's 'missing 15%' because tech can solve it

We should be outraged by programmatic's 'missing 15%' because tech can solve it

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from

It's time for advertisers to get a grip on their digital waste

It's time for advertisers to get a grip on their digital waste

Brands can take immediate steps to make savings, improve efficiency and enhance marketing performance.

Snapchat launches ecommerce offering Dynamic Product Ads in UK

Snapchat launches ecommerce offering Dynamic Product Ads in UK

Ecommerce battleground intensifies as platform aims to give brands better way of getting products in front of young user base.

Unruly appoints Alex Khan as first UK MD under new owner Tremor

Unruly appoints Alex Khan as first UK MD under new owner Tremor

Khan will focus on strengthening company's offering as unified platform for cross-screen video media services.

Programmatic has huge problems, but the prize in fixing them is worth fighting for

Programmatic has huge problems, but the prize in fixing them is worth fighting for

New ISBA/PwC report has highlighted a collective failure by the advertising industry.

Programmatic market a 'mess' with half of money still not reaching publishers

Programmatic market a 'mess' with half of money still not reaching publishers

In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.