Advertising Technology News, Articles & Analysis
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Co-founder says name 'no longer represents the values of the people who work here'.
However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.
Internet users can now report through watchdog if they see bogus or fraudulent ad on Facebook, Google, Twitter, Snapchat or
Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers
We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from
Brands can take immediate steps to make savings, improve efficiency and enhance marketing performance.
Ecommerce battleground intensifies as platform aims to give brands better way of getting products in front of young user base.
Khan will focus on strengthening company's offering as unified platform for cross-screen video media services.
New ISBA/PwC report has highlighted a collective failure by the advertising industry.
In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.
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