Advertising Technology News, Articles & Analysis

Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK

Articles: 333 Results
Brands should build their own algorithms in 2019

Brands should build their own algorithms in 2019

To keep data secure and stay competitive, brands need to be wary of one-size-fits-all approaches to digital media buying.

Microsoft expands ad sales relationship with Verizon

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

Blippar put into administration

Blippar put into administration

Start-up was one of UK's first 'tech unicorns' after 2011 launch.

How Google accidentally automated the agency back to the future

How Google accidentally automated the agency back to the future

There's a conflict of interest between Google and the brands that use its self-serve ads platform.

Consumers want internet to 'forget' best data used in ad targeting

Consumers want internet to 'forget' best data used in ad targeting

Users want the internet to 'forget' their phone number, income and address.

Acast launches personalised podcast ads

Acast launches personalised podcast ads

First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Wylie became a household name amid Facebook's data scandal

Facebook signs Coffee & TV as production partner to help brands improve video content

Facebook signs Coffee & TV as production partner to help brands improve video content

The Soho production company will help brands advertising on the social network to produce high-quality content.

Fenestra's blockchain media revolution certifies first DSP in Europe

Fenestra's blockchain media revolution certifies first DSP in Europe

Avocet uses machine-learning in its planning analysis and calls itself an 'innovation DSP'.

Facebook launches video chat devices for the home

Facebook launches video chat devices for the home

Facebook is launching video-calling devices for the home in its latest attempt to diversify beyond traditional social media.