Advertising Technology News, Articles & Analysis

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Articles: 320 Results
Microsoft face-recognition tech gets some bias training

Microsoft face-recognition tech gets some bias training

Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.

Tech can bring markets together and promote inclusive diversity

Tech can bring markets together and promote inclusive diversity

Diversity is a driver for better decision-making, performance and innovation.

Let's learn from the bad guys and 'useful idiots': lessons from the dark web

Let's learn from the bad guys and 'useful idiots': lessons from the dark web

The dark side of the web holds some illuminating lessons for the industry, Sarah Golding, president of the IPA, says.

China leading the world for luxury digital advertising

China leading the world for luxury digital advertising

TOP OF THE CHARTS: Asia's biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.

We cannot miss our moment to influence the future of the web

We cannot miss our moment to influence the future of the web

Brands and marketers are at the coal face of the still-murky transaction on which the free web is built, explains

How to give voice to your analytics

How to give voice to your analytics

The rise of voice assistants and smart speakers has brought about a fundamental shift in consumer behaviour.

Why your brand's destiny lies in the data

Why your brand's destiny lies in the data

What if... As a chief marketer, these are two of the most powerful words in my arsenal. They represent the

The right kinds of ads will take us to the stars

The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide

Why brands shouldn't be afraid of robots

Why brands shouldn't be afraid of robots

The evolution of robots is gathering pace, so brands should prepare for a future working alongside them and seize the

IBM-Salesforce partnership combines Watson and Einstein for customer service

IBM-Salesforce partnership combines Watson and Einstein for customer service

The latest cross-channel collaboration exposes the industry leaders in enterprise software to their respective audiences.