Advertising Technology News, Articles & Analysis

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Google's EMEA boss Matt Brittin briefs journalists in Cannes about its "all-in" platform

Rowing ahead of the tide with Google's Matt Brittin

The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with

A Meta cold storage facility

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

We need to talk about inflation

As inflation tightens its hold on the supply chain and price increases hit consumer spending power, the nature of work

A woman wearing a VR helmet sits at her kitchen table with an open laptop on the side

There’s no metaverse... but it’s fun to imagine there is

In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse.

Image taken from an R/GA Vollebak campaign

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

A group of six young people look using digital media devices.

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

AR and VR: the hype and the reality

With more brands turning to both augmented and virtual reality, we look at the differences between the two and the

Cartoon illustration showing two people discussing a new agency name

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Media buying groups have agreed to auditing guidelines.

Major media agencies reach united stance over audits

Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors.