Advertising Technology News, Articles & Analysis
Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK
ICO demands change in way online advertisers collect data and seek permission from users.
Google and Facebook command more than 60% of online adspend, Ofcom figures show.
If found guilty, it would be second time a European regulator has taken action against Google.
Move could lead to advertising sold based on journey patterns, rather than by station.
Adblock Plus says more people are filtering ads online rather than completely blocking them.
A cookie-less world awaits...
Facebook and Google's 'walled gardens' are making it harder to measure programatic spend.
Internet's dominant company is not growing traffic volumes to make up for downward ad prices.
Microsoft now says it wants 'go above and beyond search' with new online advertising products.
It's not supposed to be an online ads watchdog...
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