Advertising Technology News, Articles & Analysis

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Articles: 717 Results
Sainsbury's Argos Nectar

The Trade Desk strikes retail media deal with Nectar360

The partnership is the latest in a line of retail media deals involving the ad tech platform.

Gareth Davies,UK Group CEO, Leagas Delaney

Is in-housing an existential threat or an evolutionary opportunity?

While the idea of in-housing is not new, the speed of its adoption in recent years has taken many by

Image of Matt Barker

Algorithms and blues

A new book makes for some rather grim reading about digital ecosystems and individual taste.

Iain Jacob

Why is Publicis pulling ahead of rivals? Selling products, not just services, is key

Latest Q3 results reveal how different strategies are impacting fortunes of agency groups, Iain Jacob argues.

A colour shot of Chloe Hawking, president EMEA of Kinesso

IPG's Kinesso adds EMEA remit to UK chief executive's role

Hawking became chief of Kinesso in UK and Ireland following merger of Reprise, Matterkind and Kinesso.

Jellyfish: Nick Emery, Claire Leon and Ross Caveille

Brandtech Group launches 'retail media powerhouse' Jellyfish Commerce

Acorn-i will also continue to operate under its existing brand ID.

Department of Health & Social Care's 'Every mind matters' ad campaign, which launches on World Mental Health Day

ITV deploys machine learning to help brands target emotional moments in shows

Partnership with Captify adds natural language processing to Automated Contextual Targeting tool.

Headshot of Stephen Woodford

Advertising Association forms AI Taskforce

Group will meet for the first time this week to examine ethics and creativity.

A brightly illuminated server room, almost psychedelic

Google and Creative Equals team up to teach tech skills to marginalised groups

Winning a scholarship does not require relevant experience or degree.

Pictured: A screenshot of M&S 3D campaign "Chilled cows, chilled milk"

M&S Food brings happy, chilled cows to life in 3D OOH billboard

The innovative, live-action billboard will be shown on four of the UK’s largest screens, including The Piccadilly Lights site.