Advertising Technology News, Articles & Analysis

Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK

Articles: 361 Results
'Intrusive' adtech industry given six months to clean house

'Intrusive' adtech industry given six months to clean house

ICO demands change in way online advertisers collect data and seek permission from users.

Almost half of UK don't know Google is funded by ads

Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show.

Now Ireland is investigating Google over GDPR

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

TfL to track Wi-Fi use to improve ads offering

TfL to track Wi-Fi use to improve ads offering

Move could lead to advertising sold based on journey patterns, rather than by station.

Ad-blocking 'boom' is over, but publishers' losses jump to £18m

Ad-blocking 'boom' is over, but publishers' losses jump to £18m

Adblock Plus says more people are filtering ads online rather than completely blocking them.

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Deliveroo: programmatic is 'most challenging' media for us

Deliveroo: programmatic is 'most challenging' media for us

Facebook and Google's 'walled gardens' are making it harder to measure programatic spend.

Google ad revenue growth slows amid price 'headwinds'

Google ad revenue growth slows amid price 'headwinds'

Internet's dominant company is not growing traffic volumes to make up for downward ad prices.

Bing Ads rebrands as Microsoft Advertising

Bing Ads rebrands as Microsoft Advertising

Microsoft now says it wants 'go above and beyond search' with new online advertising products.

Four questions we must answer as the government tries to regulate social media

Four questions we must answer as the government tries to regulate social media

It's not supposed to be an online ads watchdog...