Advertising Technology News, Articles & Analysis

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Articles: 308 Results
Google hardware adds broadcast of voice commands

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based

The next wave of 'smart' tech is irresistible

The next wave of 'smart' tech is irresistible

In the good old days, technologies used to wash over us in waves that were nicely separated with long, calm

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

Exterion launches London's first fleet of digitally 'wrapped' geo-targeted buses

Exterion launches London's first fleet of digitally 'wrapped' geo-targeted buses

Exterion Media has launched London's first fleet of digitally "wrapped" geo-targeted buses with Google onboard as the first brand to

Audi launches contextual roadside out of home campaign

Audi launches contextual roadside out of home campaign

Audi has launched a data-driven digital out of home campaign that will serve contextually relevant messages to drivers at each

A bot didn't write this column

A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great.

The industry needs to prepare for the 'epocalypse'

The industry needs to prepare for the 'epocalypse'

How are brands and agencies adapting to the gathering economic storm clouds, asks Chris Arnold, founder, Creative Orchestra.

How to build your emotional intelligence at work

How to build your emotional intelligence at work

On World Mental Health Day, in an era when executives are under growing pressure to bring their 'whole selves' to

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

The brand view: AR's day may have finally come

The brand view: AR's day may have finally come

Apple's new ARKit has the potential to turn our phones into truly interactive windows on the world around us.