Advertising Technology News, Articles & Analysis

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Articles: 393 Results
Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

UK and US help drive global martech spend up 22% to reach £95bn

UK and US help drive global martech spend up 22% to reach £95bn

Creativity still favoured over strategy and data by half of brands.

'First open real-time bidding platform' launches for digital out-of-home

'First open real-time bidding platform' launches for digital out-of-home

Programmatic ad-buying system is set to enter US digital out-of-home market.

The era of 3D brand content is now

The era of 3D brand content is now

Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.

CGI influencers: the real implications of fake people

CGI influencers: the real implications of fake people

Effectiveness and ethics are major concerns...

Vodafone's 'win an iPhone' AR game uses blockchain-backed vouchers

Vodafone's 'win an iPhone' AR game uses blockchain-backed vouchers

Find Unlimited requires people to seek 'vAtoms'.

Trainline's outdoor ads 'transform' into departure boards

Trainline's outdoor ads 'transform' into departure boards

Launch includes 'domination' at Waterloo station.

Google wins European 'right to be forgotten' case

Google wins European 'right to be forgotten' case

Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.

Most publishers not using consent platform for programmatic ads

Most publishers not using consent platform for programmatic ads

IAB reported that just 38% of publishers sell '81% or more of their inventory' with a CMP.