Advertising Technology News, Articles & Analysis
Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK
To keep data secure and stay competitive, brands need to be wary of one-size-fits-all approaches to digital media buying.
Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.
Start-up was one of UK's first 'tech unicorns' after 2011 launch.
There's a conflict of interest between Google and the brands that use its self-serve ads platform.
Users want the internet to 'forget' their phone number, income and address.
First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.
Wylie became a household name amid Facebook's data scandal
The Soho production company will help brands advertising on the social network to produce high-quality content.
Avocet uses machine-learning in its planning analysis and calls itself an 'innovation DSP'.
Facebook is launching video-calling devices for the home in its latest attempt to diversify beyond traditional social media.
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