Advertising Technology News, Articles & Analysis

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Articles: 446 Results
Should Google delay plans to kill off third-party cookies?

Should Google delay plans to kill off third-party cookies?

Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because

Facebook accused of knowing 'for years' about inflated ad metrics

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

Watch: Tech predictions for streaming

Watch: Tech predictions for streaming

Omar sits down with Bobi Carley to discuss the streaming wars in the second part of Campaign's video series going

Snapchat launches DIY augmented reality production tool Lens Web Builder

Snapchat launches DIY augmented reality production tool Lens Web Builder

Aimed at SMEs and agencies with minimal budgets and brands looking to create quick reactive campaigns.

Xandr CEO Brian Lesser quits

Xandr CEO Brian Lesser quits

Company was formed in 2018 after AT&T acquired AppNexus.

What it's like being a woman in adtech

What it's like being a woman in adtech

Campaign's anonymous survey of senior women in adtech paints a bleak picture of a Mad Man-era "boys' club" culture, workplace

Adtech's gender imbalance starts at the source

Adtech's gender imbalance starts at the source

The gender imbalance in the tech industry is rooted in a much deeper problem: education.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Verizon Media and VIOOH sign seven-market outdoor deal

Verizon Media and VIOOH sign seven-market outdoor deal

Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.

Instagram audience overtakes that of Facebook on big brand pages

Instagram audience overtakes that of Facebook on big brand pages

Study of world's biggest brand pages reveals what could be landmark moment for Facebook.