Advertising Technology News, Articles & Analysis
Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK
Microsoft face-recognition tech gets some bias training
Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.
Tech can bring markets together and promote inclusive diversity
Diversity is a driver for better decision-making, performance and innovation.
Let's learn from the bad guys and 'useful idiots': lessons from the dark web
The dark side of the web holds some illuminating lessons for the industry, Sarah Golding, president of the IPA, says.
China leading the world for luxury digital advertising
TOP OF THE CHARTS: Asia's biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.
We cannot miss our moment to influence the future of the web
Brands and marketers are at the coal face of the still-murky transaction on which the free web is built, explains
How to give voice to your analytics
The rise of voice assistants and smart speakers has brought about a fundamental shift in consumer behaviour.
Why your brand's destiny lies in the data
What if... As a chief marketer, these are two of the most powerful words in my arsenal. They represent the
The right kinds of ads will take us to the stars
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide
Why brands shouldn't be afraid of robots
The evolution of robots is gathering pace, so brands should prepare for a future working alongside them and seize the
IBM-Salesforce partnership combines Watson and Einstein for customer service
The latest cross-channel collaboration exposes the industry leaders in enterprise software to their respective audiences.