Apps News, Articles & Analysis

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Twitter reveals favourite campaigns of 2021

Twitter UK reveals its most creative brand campaigns of 2021

McDonald's, ITV, Aldi, Cadbury and Netflix among those that tapped into the creative power of Twitter in 2021.

Ocean Outdoor billboards are coming to games and virtual worlds

Ocean to sell out of home advertising in the metaverse

Ocean strikes deal with Admix to bring digital out of home to in-home virtual worlds.

Zwift: an online game where people can compete while they train

Wavemaker in the saddle for global Zwift media brief

The agency will consult on a consumer launch strategy before activating.

Klarna: recently launched the campaign “Old credit is history”

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay

Wallace & Gromit: players will get each city ready for a festival

Aardman launches Wallace & Gromit AR experience in UK and US cities

Experience uses Bristol, Cardiff and San Francisco as a virtual stage.

Tinder: experiences will be generated based on a series of choices

Tinder brings back Cannes Lions-winning interactive experience

“Swipe Night” will be a mystery-solving adventure.

Snap partners with Kugali and Kick it Out for AR installation celebrating black footballers

Snapchat owner aims to educate users on black British history.

Snapchat launches camera tailored to darker skin tones at annual summit

New AR tools and in-app shopping capabilities were also announced.

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

ITV makes £2m debut investment in media-for-equity scheme

Media-for-equity scheme was revealed earlier this month.