Artificial Intelligence News, Articles & Analysis

Read the latest Artificial Intelligence News, Articles & Analysis at Campaignlive UK

Articles: 63 Results
How AI helped Unilever discover 'breakfast for dessert'

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned

Blippar put into administration

Blippar put into administration

Start-up was one of UK's first 'tech unicorns' after 2011 launch.

The following article was written by artificial intelligence

The following article was written by artificial intelligence

The AI that wrote Lexus' recent ad tells the real story of what happened.

Lexus launches ad scripted entirely using artificial intelligence

Lexus launches ad scripted entirely using artificial intelligence

Spot is directed by Oscar-winning Kevin Macdonald.

How New Balance's AI activation rewarded women for standing out

How New Balance's AI activation rewarded women for standing out

Sportswear brand encouraged women to be their own muse.

The pro-human brand opportunity

The pro-human brand opportunity

Taking active steps to positively prepare for a future combination of humanity and technology will make you a better marketer.

Welcome to the new age of mankind: the age of story-living

Welcome to the new age of mankind: the age of story-living

'(Un)tethered', 'human-in-the-loop' and eight other buzzwords learned on the IPA's recent visit to Silicon Valley.

Am I being played by my own game?

Am I being played by my own game?

Brands need to consider the ethics of AI, even if the rest of the world has yet to catch up.

ASA wants to police online ads with AI in new five-year strategy

ASA wants to police online ads with AI in new five-year strategy

The next year will be about 'scoping out' what needs to be done by the ad watchdog.

You want emotional empathy from your AI? Make it George Clooney

You want emotional empathy from your AI? Make it George Clooney

How should marketers decide how best to define the 'human' properties of their artificial intelligence?