Artificial Intelligence News, Articles & Analysis

Read the latest Artificial Intelligence News, Articles & Analysis at Campaignlive UK

Articles: 54 Results
You want emotional empathy from your AI? Make it George Clooney

You want emotional empathy from your AI? Make it George Clooney

How should marketers decide how best to define the 'human' properties of their artificial intelligence?

For voice 'robots' to succeed, they need to become human

For voice 'robots' to succeed, they need to become human

For brands and consumers to really start benefiting from voice-enabled devices, we need tech that will upgrade simple voice assistants

The secret to brand success with voice? Look no further than Batman's butler Alfred

The secret to brand success with voice? Look no further than Batman's butler Alfred

Brands have been advised to serve consumers in the manner of a "utopian personal butler" in IAB UK's first major

To boldly go where no brand has gone before

To boldly go where no brand has gone before

Most brands connect with their audiences visually but the rise of voice tech will shift the balance of power. To

Microsoft face-recognition tech gets some bias training

Microsoft face-recognition tech gets some bias training

Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.

Publicis 'must be prepared to axe Marcel if it fails', experts say

Publicis 'must be prepared to axe Marcel if it fails', experts say

The launch of Marcel will, according to Publicis Groupe chief executive Arthur Sadoun, "break the industry" by removing "the barriers

Let's leave it to the droids to do the optimising. We'll do the dreaming

Let's leave it to the droids to do the optimising. We'll do the dreaming

Science fiction films and TV shows like Westworld have provoked a debate on the dangers of AI, but it poses

'Agencies are at risk of becoming finishing schools for tech titans'
How Channel 4 played on robot paranoia to successfully promote 'Humans'

How Channel 4 played on robot paranoia to successfully promote 'Humans'

Channels 4's "Human Test" campaign has left viewers confused as to whether what they are watching is real.

The conversation: Just Eat's Dawe and Karmarama's Wilkins talk robots and magical advertising

The conversation: Just Eat's Dawe and Karmarama's Wilkins talk robots and magical advertising

Campaign brings together Just Eat chief marketer Barnaby Dawe and Karmarama chairman Jon Wilkins to discuss the rise of robots,