Blockchain News, Articles & Analysis

Read the latest Blockchain News, Articles & Analysis at Campaignlive UK

Articles: 8 Results
Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Agency pins hopes on bullish crypto market as it starts accepting Bitcoin

Agency pins hopes on bullish crypto market as it starts accepting Bitcoin

Cryptocurrency's recovery sparks revival of payment trend.

The scale of virtual events is exciting – here's how they can create exclusivity too

The scale of virtual events is exciting – here's how they can create exclusivity too

The use of non-fungible tokens – unique digital souvenirs that sit on the blockchain – offers a way to create

Unilever encouraged by blockchain ad-buying pilot

Unilever encouraged by blockchain ad-buying pilot

FMCG giant wants to develop blockchain as solution for wider digital supply chain.

PepsiCo: 'It's not about in-housing. It's about upskilling'

PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

Fenestra's blockchain media revolution certifies first DSP in Europe

Fenestra's blockchain media revolution certifies first DSP in Europe

Avocet uses machine-learning in its planning analysis and calls itself an 'innovation DSP'.

Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand

Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand

Marketers should not be hung up on finding their own uses for blockchain - and instead should look at how

Will blockchain fix the ad industry's trust problem?

Will blockchain fix the ad industry's trust problem?

With collaboration, security and transparency at its heart, blockchain technology could clear away some of the opacity clouding media-trading practices.