Blockchain News, Articles & Analysis

Read the latest Blockchain News, Articles & Analysis at Campaignlive UK

Articles: 4 Results
PepsiCo: 'It's not about in-housing. It's about upskilling'

PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

Fenestra's blockchain media revolution certifies first DSP in Europe

Fenestra's blockchain media revolution certifies first DSP in Europe

Avocet uses machine-learning in its planning analysis and calls itself an 'innovation DSP'.

Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand

Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand

Marketers should not be hung up on finding their own uses for blockchain - and instead should look at how

Will blockchain fix the ad industry's trust problem?

Will blockchain fix the ad industry's trust problem?

With collaboration, security and transparency at its heart, blockchain technology could clear away some of the opacity clouding media-trading practices.