Data News, Articles & Analysis

Read the latest Data News, Articles & Analysis at Campaignlive UK

Articles: 26 Results
The first year of GDPR saw the carrot; next comes the stick

The first year of GDPR saw the carrot; next comes the stick

What has changed for advertisers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Deliveroo: programmatic is 'most challenging' media for us

Deliveroo: programmatic is 'most challenging' media for us

Facebook and Google's 'walled gardens' are making it harder to measure programatic spend.

Smart vs dumb brands: which ones are getting data right?

Smart vs dumb brands: which ones are getting data right?

Apps sit at the heart of disruptive future tech, but many brands are still struggling with the basics.

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

'We have learned a lot,' Publicis Groupe chief executive insists.

Parenting brand Bounty fined £400k in 'unprecedented' data breach

Parenting brand Bounty fined £400k in 'unprecedented' data breach

Bounty shared data with Sky, Acxiom and Equifax collected from new mothers at hospital bedsides.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Will data privacy mean a two-tier internet for brands?

Will data privacy mean a two-tier internet for brands?

We're entering a world where data privacy is becoming currency.

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Wylie became a household name amid Facebook's data scandal

Marketers complain of data 'disasters' in post-GDPR world

Marketers complain of data 'disasters' in post-GDPR world

Two-thirds admit to having experienced 'disasters' when it comes to managing data amid complaints that there is not enough in-house