Data News, Articles & Analysis

Read the latest Data News, Articles & Analysis at Campaignlive UK

Articles: 53 Results

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Barb audience data will now include SVOD services Netflix, Amazon and Disney

TV audience measurer will track the viewing activity among its reporting panel homes.

Cookies removal: Google has agreed to be scrutinised by the CMA

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

The tech firm has been under investigation by the UK regulator over competition concerns.

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

Everything is data

Data is all around us and should be used to instil curiosity and start conversations, not end them.

Programmatic has huge problems, but the prize in fixing them is worth fighting for

New ISBA/PwC report has highlighted a collective failure by the advertising industry.

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.