Data News, Articles & Analysis
Read the latest Data News, Articles & Analysis at Campaignlive UK
What has changed for advertisers?
A cookie-less world awaits...
Facebook and Google's 'walled gardens' are making it harder to measure programatic spend.
Apps sit at the heart of disruptive future tech, but many brands are still struggling with the basics.
'We have learned a lot,' Publicis Groupe chief executive insists.
Bounty shared data with Sky, Acxiom and Equifax collected from new mothers at hospital bedsides.
Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every
We're entering a world where data privacy is becoming currency.
Wylie became a household name amid Facebook's data scandal
Two-thirds admit to having experienced 'disasters' when it comes to managing data amid complaints that there is not enough in-house
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