Data News, Articles & Analysis

Read the latest Data News, Articles & Analysis at Campaignlive UK

Articles: 40 Results
Is the ICO going soft on the 'out of control' adtech industry?

Is the ICO going soft on the 'out of control' adtech industry?

Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry,

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud sees ecommerce on Google and Amazon as key growth areas over the next two years.

Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

ForwardPMX names James Townsend global CEO

ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

Health versus tech: the battle for trust

Health versus tech: the battle for trust

Tech giants will lose out on their healthcare ambitions unless they address consumer trust.

Convergence will bring programmatic to all media

Convergence will bring programmatic to all media

As advertisers increasingly act in real time, budgets will have to change out of all recognition to keep up.

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Co-op claims industry first with online ads optimised for attention

Co-op claims industry first with online ads optimised for attention

New Google algorithm could help advertisers buy online media more effectively.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

'Serious concerns' over mental-health websites leaking user data to brands

'Serious concerns' over mental-health websites leaking user data to brands

Mental-health websites do not take privacy of visitors as seriously as they should, campaigners warn.