Data News, Articles & Analysis

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Articles: 20 Results
Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Will data privacy mean a two-tier internet for brands?

Will data privacy mean a two-tier internet for brands?

We're entering a world where data privacy is becoming currency.

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Wylie became a household name amid Facebook's data scandal

Marketers complain of data 'disasters' in post-GDPR world

Marketers complain of data 'disasters' in post-GDPR world

Two-thirds admit to having experienced 'disasters' when it comes to managing data amid complaints that there is not enough in-house

Microsoft face-recognition tech gets some bias training

Microsoft face-recognition tech gets some bias training

Microsoft has updated its facial-recognition technology to recognise various skin tones and associate more genders with search terms.

'Agencies are at risk of becoming finishing schools for tech titans'
How to give voice to your analytics

How to give voice to your analytics

The rise of voice assistants and smart speakers has brought about a fundamental shift in consumer behaviour.

Why brands shouldn't be afraid of robots

Why brands shouldn't be afraid of robots

The evolution of robots is gathering pace, so brands should prepare for a future working alongside them and seize the

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.

The brand view: Protect your customers to protect yourself

The brand view: Protect your customers to protect yourself

The implications of GDPR for one-to-one marketing are clear, but, importantly, this also has an impact on how companies develop