Data News, Articles & Analysis

Read the latest Data News, Articles & Analysis at Campaignlive UK

Articles: 49 Results
Everything is data

Everything is data

Data is all around us and should be used to instil curiosity and start conversations, not end them.

Programmatic has huge problems, but the prize in fixing them is worth fighting for

Programmatic has huge problems, but the prize in fixing them is worth fighting for

New ISBA/PwC report has highlighted a collective failure by the advertising industry.

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Brainlabs announces Hanapin as second acquisition in a week

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Verizon launches first international 5G production lab in London

Verizon launches first international 5G production lab in London

It offers live 5G-enabled environment where companies can develop and test 5G apps and experiences.

Brainlabs acquires SEO agency Distilled

Brainlabs acquires SEO agency Distilled

SEO was missing piece in Brainlabs' business.

Is the ICO going soft on the 'out of control' adtech industry?

Is the ICO going soft on the 'out of control' adtech industry?

Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry,

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud sees ecommerce on Google and Amazon as key growth areas over the next two years.