Digital Media News, Articles & Analysis

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Amazon Music invests in immersive sound experiences

Amazon Music invests in immersive sound experiences

Studio partnership will produce spatial audio mixes from artists.

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

Visitors to the Rashford mural can scan a QR to access the messages.

Brainlabs partners Talon Outdoor for 'focused approach' to digital OOH

Brainlabs partners Talon Outdoor for 'focused approach' to digital OOH

Partnership launches with Pret A Manger click-and-collect campaign.

It's time for brands to embrace the metaverse

It's time for brands to embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

Deepfake Tom Cruise creator launches production house creating hyperreal content

Deepfake Tom Cruise creator launches production house creating hyperreal content

The synthetic media platform uses deep learning and artificial intelligence.

Clarks Originals celebrates black female creatives in content series

Clarks Originals celebrates black female creatives in content series

The concept was developed through a collaboration with FanGirl.

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

How advertisers and agencies should navigate the hate

How advertisers and agencies should navigate the hate

Advertisers are increasingly more open to conversations linked to media responsibility.

Omnicom and Deliveroo launch ITV's first Data Match campaign

Omnicom and Deliveroo launch ITV's first Data Match campaign

Advertisers can now use their own data for audience targeting on ITV Hub.

Cision to acquire Brandwatch for $450 million

Cision to acquire Brandwatch for $450 million

The deal is expected to close in Q2 2021.