Digital Media News, Articles & Analysis

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Why marketers need to understand culture in gaming communities

Why marketers need to understand culture in gaming communities

All communities have their own rules and marketers who don’t respect them can expect to be treated harshly.

Pret a Manger awards media to Goodstuff as part of turnaround plan

Pret a Manger awards media to Goodstuff as part of turnaround plan

Tony Holdway, the former Dreams and Domino's Pizza marketer, has been brought in on an interim basis.

Burger King and Black & Abroad headline winners at D&AD Awards

Burger King and Black & Abroad headline winners at D&AD Awards

In the virtual 2020 ceremony, D&AD awarded four black Pencils, its highest accolade.

LadBible launches 'fully transparent' video ad buys

LadBible launches 'fully transparent' video ad buys

LadX offers 100% completed views at a guaranteed price to tackle advertisers' frustrations about digital ad-buying complexity and cost.

Google to pass on cost of 2% digital tax to advertisers

Google to pass on cost of 2% digital tax to advertisers

Cost will apply to media spend on Google Ads rather than demand-side platform DV360.

One in three seven-year-olds now claim to use TikTok despite being underage

One in three seven-year-olds now claim to use TikTok despite being underage

Beano Brain survey also finds teens are sceptical about Instagram Reels, the TikTok rival product launched earlier this month.

Facebook set to launch News service in UK

Facebook set to launch News service in UK

Facebook has pledged to pay publishers to ensure their content is available in the News tab.

Twinings opens interactive concept store

Twinings opens interactive concept store

Tastings and masterclasses aim to bring consumers closer to the brand.

YouTube named most responsible social platform

YouTube named most responsible social platform

However, there is still work to be done.

Social media users 'showing off less' during pandemic

Social media users 'showing off less' during pandemic

We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.