Digital Media News, Articles & Analysis

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Articles: 494 Results
JCDecaux reappointed to £280m Network Rail ad contract

JCDecaux reappointed to £280m Network Rail ad contract

Outdoor company will convert all of Network Rail's ad space into digital screens over the next five years.

Tech can bring markets together and promote inclusive diversity

Tech can bring markets together and promote inclusive diversity

Diversity is a driver for better decision-making, performance and innovation.

Let's learn from the bad guys and 'useful idiots': lessons from the dark web

Let's learn from the bad guys and 'useful idiots': lessons from the dark web

The dark side of the web holds some illuminating lessons for the industry, Sarah Golding, president of the IPA, says.

What you need to know about esports in 2018 and beyond

What you need to know about esports in 2018 and beyond

Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector.

Why your brand's destiny lies in the data

Why your brand's destiny lies in the data

What if... As a chief marketer, these are two of the most powerful words in my arsenal. They represent the

Will audio kill the video star in 2018? The competition is hotting up

Will audio kill the video star in 2018? The competition is hotting up

Audio technology can challenge and compliment video, according to Spotify's Marco Bertozzi.

Why it's time to get real about kids and tech fears

Why it's time to get real about kids and tech fears

As anxiety over children's use of technology grows it is important not to ignore its role in driving literacy and

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

The battle for Alpha eyeballs

The battle for Alpha eyeballs

With half-term upon us, the rise of on-demand streaming services for children is the new front-line battle in on-demand content.