Digital Media News, Articles & Analysis

Read the latest Digital Media News, Articles & Analysis at Campaignlive UK

Articles: 5151 Results
IAB and DoubleVerify research reveals CTV concerns

CTV still restrained by wasted impressions and poor transparency, research shows

Report says only 30% of advertisers and publishers have full transparency of CTV ad placements.

The Channel 4 logo

Channel 4 to become digital-first public-service streamer

News follows today's earlier announcement of CMO departure.

netflix basic

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s

Image of Matt Barker

Algorithms and blues

A new book makes for some rather grim reading about digital ecosystems and individual taste.

Screwed up Christmas wrapping paper

Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period

In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.

Jellyfish: Nick Emery, Claire Leon and Ross Caveille

Brandtech Group launches 'retail media powerhouse' Jellyfish Commerce

Acorn-i will also continue to operate under its existing brand ID.

Department of Health & Social Care's 'Every mind matters' ad campaign, which launches on World Mental Health Day

ITV deploys machine learning to help brands target emotional moments in shows

Partnership with Captify adds natural language processing to Automated Contextual Targeting tool.

A brightly illuminated server room, almost psychedelic

Google and Creative Equals team up to teach tech skills to marginalised groups

Winning a scholarship does not require relevant experience or degree.

Screen with 'Google: will it last another 25' in a search bar, plus a '25' gold, birthday-style balloon above

Google turns 25: Can it still dominate the next decade?

Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and

Photo of a Tesco supermarket storefront

OMG first agency group to give clients access to Tesco retail media insights

OMG said access to data from Tesco's 20 million-plus Clubcard members will enable better spending, activation and optimisation for clients