Digital Media News, Articles & Analysis

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Articles: 5118 Results
Google's EMEA boss Matt Brittin briefs journalists in Cannes about its "all-in" platform

Rowing ahead of the tide with Google's Matt Brittin

The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

Travis Scott Fortnite avatar

Why haven't virtual experiences topped Travis Scott in Fortnite?

We are stuck referencing something that happened two years ago.

A photo collage of Kevin Costello (l) James Burden and Charles Hambro

Haymarket Ventures launches and makes first investment in gaming start-up

Owner of Campaign launches venture investment fund and buys into London-based GEEIQ.

Virgin Media O2 logo at the O2

Virgin Media arrives at The O2 with enhanced connected experiences

Virgin Media O2 continues to drive forward venue partnership with AEG.

An avatar of a person takes a picture inside a metaverse event

The metaverse is changing consumer behaviours – here’s what to do about it

How can brands harness the power of the metaverse?

Confetti cannons over All Points East crowd

All Points East partners cryptocurrency exchange Luno for festival activations

Crypto-themed environments will be on the festival site.

Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

Uefa mascots Ashley, Kai and Robyn

Uefa goes for virtual goal with Women’s Euro 2022 Roblox game

Game's mascots will team up with international players for educational content series.

A colourful, stylised map of the world (Getty Images/Sorendls)

YouGov hits brands and agencies with 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.