Digital Media News, Articles & Analysis

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The era of 3D brand content is now

The era of 3D brand content is now

Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.

Don't just write a campaign; get down and dirty in the digital muck

Don't just write a campaign; get down and dirty in the digital muck

Campaigns are still crucial but they are only part of the story, which is now a whole lot messier, thanks

Unilever encouraged by blockchain ad-buying pilot

Unilever encouraged by blockchain ad-buying pilot

FMCG giant wants to develop blockchain as solution for wider digital supply chain.

Trainline's outdoor ads 'transform' into departure boards

Trainline's outdoor ads 'transform' into departure boards

Launch includes 'domination' at Waterloo station.

6 easy-to-miss creative takeaways from Apple's iPhone event

6 easy-to-miss creative takeaways from Apple's iPhone event

Looking past the headlines of gaming, TV and souped-up iPhone cameras, there were nuggets of potential greatness for advertisers.

UK desktop display ad viewability breaks 70% barrier for first time

UK desktop display ad viewability breaks 70% barrier for first time

Integral Ad Science report shows 'consistent decrease' for brand risk.

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Why advertisers can't afford to screw up 5G

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

Car ads on Taylor Swift articles? Ozone Project hires ADmantX to kill bad keywords

Car ads on Taylor Swift articles? Ozone Project hires ADmantX to kill bad keywords

Ad tech claims to read web pages 'like humans' in order to vastly improve contextual targeting.

Verizon Media swoops for Group M's Lindsay Wiles to run programmatic

Verizon Media swoops for Group M's Lindsay Wiles to run programmatic

She previously held a similar role at WPP media buyer.