Digital Media News, Articles & Analysis

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Articles: 498 Results
Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Google 'bad ads' drop to 2.3 billion

Google 'bad ads' drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.

Google wins deal to deliver 'world's first' major cloud-based programmatic ad exchange

Google wins deal to deliver 'world's first' major cloud-based programmatic ad exchange

OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".

JCDecaux reappointed to £280m Network Rail ad contract

JCDecaux reappointed to £280m Network Rail ad contract

Outdoor company will convert all of Network Rail's ad space into digital screens over the next five years.

Tech can bring markets together and promote inclusive diversity

Tech can bring markets together and promote inclusive diversity

Diversity is a driver for better decision-making, performance and innovation.

Let's learn from the bad guys and 'useful idiots': lessons from the dark web

Let's learn from the bad guys and 'useful idiots': lessons from the dark web

The dark side of the web holds some illuminating lessons for the industry, Sarah Golding, president of the IPA, says.

What you need to know about esports in 2018 and beyond

What you need to know about esports in 2018 and beyond

Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector.

Why your brand's destiny lies in the data

Why your brand's destiny lies in the data

What if... As a chief marketer, these are two of the most powerful words in my arsenal. They represent the

Will audio kill the video star in 2018? The competition is hotting up

Will audio kill the video star in 2018? The competition is hotting up

Audio technology can challenge and compliment video, according to Spotify's Marco Bertozzi.