Digital Media News, Articles & Analysis

Read the latest Digital Media News, Articles & Analysis at Campaignlive UK

Articles: 509 Results
Croud leans in to in-housing trend with client helper Serpico

Croud leans in to in-housing trend with client helper Serpico

Agency has invested £2m in platform.

PepsiCo: 'It's not about in-housing. It's about upskilling'

PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Deliveroo: programmatic is 'most challenging' media for us

Deliveroo: programmatic is 'most challenging' media for us

Facebook and Google's 'walled gardens' are making it harder to measure programatic spend.

Google ad revenue growth slows amid price 'headwinds'

Google ad revenue growth slows amid price 'headwinds'

Internet's dominant company is not growing traffic volumes to make up for downward ad prices.

GDPR fails to stop brands' rush to programmatic in Europe

GDPR fails to stop brands' rush to programmatic in Europe

Almost half of UK buyers have brought programmatic in-house...

Most of UK online adspend now comes via smartphones

Most of UK online adspend now comes via smartphones

Twelve years after iPhone launch, adspend on smartphones has overtaken desktop for the first time.

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11

Links appeared as part of Google's effort to provide fact checks and fight misinformation.

Dare CEO Michael Olaye steps down

Dare CEO Michael Olaye steps down

Olaye is leaving for personal reasons.

How Twitch is gaming Generation Z

How Twitch is gaming Generation Z

They hate ads, but the Amazon game-streaming service could be one way to reach these untapped consumers.