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GDPR News, Articles & Analysis
Read the latest GDPR News, Articles & Analysis at Campaignlive UK
IAB to bring in third-party auditing for companies seeking Gold Standard
Industry body moves to address ongoing privacy concerns with digital supply chain.
Is the ICO going soft on the 'out of control' adtech industry?
Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry,
Grindr and OkCupid among dating apps handing data to 'out of control' adtech
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
UM hopes to become 'more than just a media agency' through Acxiom
Interpublic media agency says it is planning to hire more "data strategists with an audience mindset" as clients look to
IAB joins Google in proposing bid-request limits to clean up real-time bidding
Amid ICO investigation, digital ad industry trade body wants to minimise 'potential risks that content categories can pose'.
Co-op claims industry first with online ads optimised for attention
New Google algorithm could help advertisers buy online media more effectively.
'Serious concerns' over mental-health websites leaking user data to brands
Mental-health websites do not take privacy of visitors as seriously as they should, campaigners warn.
Google accused of using 'GDPR workaround' to feed personal data to advertisers
Evidence submitted to Ireland's data watchdog raises questions about Google's Authorized Buyers ad exchange.
IAB launches 2.0 version of controversial adtech standards
Critics warn that programmatic ads, served through real-time bidding, are still in breach of GDPR under 'TCF 2.0', while adtech
The first year of GDPR saw the carrot; next comes the stick
What has changed for advertisers?
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