Interactive TV News, Articles & Analysis
Read the latest Interactive TV News, Articles & Analysis at Campaignlive UK
Campaign canvasses the industry's leading TV (industry) watchers and youth marketing specialists.
Communications Committee will ask how serious the threat is from Netflix and Amazon, and whether PSBs are worth saving.
ITV CEO Carolyn McCall says people who stream are interested in another subscription for British content.
As anxiety over children's use of technology grows it is important not to ignore its role in driving literacy and
What demands will consumers make of brands next year and what's out there in the tech world to help solve
What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual
Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.
But beware: voice-activated tech could cause headaches for brands.
Virgin Media is taking on Sky with its first 4K set-top box, offering high definition broadcasts.
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