Interactive TV News, Articles & Analysis

Read the latest Interactive TV News, Articles & Analysis at Campaignlive UK

Articles: 41 Results
Is the decline in young TV audiences accelerating?

Is the decline in young TV audiences accelerating?

Campaign canvasses the industry's leading TV (industry) watchers and youth marketing specialists.

Lords launch report into online threat to public service broadcasters

Lords launch report into online threat to public service broadcasters

Communications Committee will ask how serious the threat is from Netflix and Amazon, and whether PSBs are worth saving.

ITV and BBC's BritBox will be ad-free but 'not a rival' to Netflix

ITV and BBC's BritBox will be ad-free but 'not a rival' to Netflix

ITV CEO Carolyn McCall says people who stream are interested in another subscription for British content.

Why it's time to get real about kids and tech fears

Why it's time to get real about kids and tech fears

As anxiety over children's use of technology grows it is important not to ignore its role in driving literacy and

Six trends brands should know about for 2018 and the tech they need to craft responses

Six trends brands should know about for 2018 and the tech they need to craft responses

What demands will consumers make of brands next year and what's out there in the tech world to help solve

What the future holds for connected cars in 2017 and beyond

What the future holds for connected cars in 2017 and beyond

What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands

Channel 4 launches 'world's first' VOD ads with personalised audio

Channel 4 launches 'world's first' VOD ads with personalised audio

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

Burn your iPad: 2017 is the year of voice

Burn your iPad: 2017 is the year of voice

But beware: voice-activated tech could cause headaches for brands.

Virgin Media unveils first 4K set-top box and own-brand tablet

Virgin Media unveils first 4K set-top box and own-brand tablet

Virgin Media is taking on Sky with its first 4K set-top box, offering high definition broadcasts.