Interactive TV News, Articles & Analysis

Read the latest Interactive TV News, Articles & Analysis at Campaignlive UK

Articles: 271 Results
Freesat: the spot features crab characters Ossi and Pod

Freesat launches brand platform 'Live life free' using CGI crabs Ossi and Pod

Work from TMW Unlimited promotes Freesat's 170-plus channels.

Sky: sustainability at the forefront of the design process

Sky creates pop-up houses inspired by Sky Glass

Amplify created the project after winning pan-Euro pitch.

Samsung hosts immersive 'referee challenge' experience ahead of Euro 2020

Football fans can test their judgement against VAR decisions.

Roku joins UK streaming wars with free ad-funded channel

Roku Channel is available on Sky Q or via Roku devices.

Watch: Tech predictions for streaming

Omar sits down with Bobi Carley to discuss the streaming wars in the second part of Campaign's video series going

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

The Trade Desk hires Channel 4's Morrell to lead CTV push

Morrell will be responsible for developing and strengthening relationships between the ad tech company and broadcasters.

Jellyfish gobbles up creative shop Social Life

Move marks Jellyfish's first acquisition since receiving investment from Fimalac last month.

Is the decline in young TV audiences accelerating?

Campaign canvasses the industry's leading TV (industry) watchers and youth marketing specialists.

Lords launch report into online threat to public service broadcasters

Communications Committee will ask how serious the threat is from Netflix and Amazon, and whether PSBs are worth saving.