Interactive TV News, Articles & Analysis

Read the latest Interactive TV News, Articles & Analysis at Campaignlive UK

Articles: 38 Results
Why it's time to get real about kids and tech fears

Why it's time to get real about kids and tech fears

As anxiety over children's use of technology grows it is important not to ignore its role in driving literacy and

Six trends brands should know about for 2018 and the tech they need to craft responses

Six trends brands should know about for 2018 and the tech they need to craft responses

What demands will consumers make of brands next year and what's out there in the tech world to help solve

What the future holds for connected cars in 2017 and beyond

What the future holds for connected cars in 2017 and beyond

What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands

Channel 4 launches 'world's first' VOD ads with personalised audio

Channel 4 launches 'world's first' VOD ads with personalised audio

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

Burn your iPad: 2017 is the year of voice

Burn your iPad: 2017 is the year of voice

But beware: voice-activated tech could cause headaches for brands.

Virgin Media unveils first 4K set-top box and own-brand tablet

Virgin Media unveils first 4K set-top box and own-brand tablet

Virgin Media is taking on Sky with its first 4K set-top box, offering high definition broadcasts.

Day 11: Seven Dmexco talks you can't afford to miss

Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Crowdsourcing creativity: the authentic approach

Crowdsourcing creativity: the authentic approach

Creativity is a two-way street - find out how you can harness your customers' talents

Unilever CMO Keith Weed: 'We are shooting VR content for a lot of our brands'

Unilever CMO Keith Weed: 'We are shooting VR content for a lot of our brands'

Unilever is creating a library of virtual reality content for its brands in preparation for the technology going mainstream, according