Marketing Technology News, Articles & Analysis
Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK
New Google algorithm could help advertisers buy online media more effectively.
There's no above-the-line activity...
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
There is often a vast schism between what consumers say and what they actually do.
Creativity still favoured over strategy and data by half of brands.
Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.
Brand shot live ad during England's defeat of Argentina in Rugby World Cup.
There were lots of talent, diversity and frankness on show at IAB's first Digital Upfronts for podcasts.
Listen Entertainment acquires Wisebuddah's content team and assets.
Launch includes 'domination' at Waterloo station.
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