Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 270 Results

May 21, 2019 by Omar Oakes

Company claims it has a 'marketing team that is suited for the digital age'.

May 10, 2019 by Omar Oakes

A cookie-less world awaits...

May 08, 2019 by Omar Oakes

Facebook and Google's 'walled gardens' are making it harder to measure programatic spend.

February 15, 2019 by Omar Oakes

Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

January 22, 2019 by Omar Oakes

Move aims to mitigate so-called 'tech tax'.

July 31, 2018 by Sue Unerman

Most brands connect with their audiences visually but the rise of voice tech will shift the balance of power. To

March 23, 2018 by Alex Hesz

Brands and marketers are at the coal face of the still-murky transaction on which the free web is built, explains

January 31, 2018 by Anna Hibberd

What are the keys to a successful piece of experience marketing? Should it be big - or clever - or

December 21, 2017 by Rob Norman

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

November 21, 2017 by Babar Khan

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to

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