Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 315 Results
Facebook accused of knowing 'for years' about inflated ad metrics
March 23, 2020 by Omar Oakes

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

Reprise taps Neilson Hall as new EMEA ecommerce chief
March 17, 2020 by Omar Oakes

Reprise taps Neilson Hall as new EMEA ecommerce chief

Hall previously ran ecommerce at Shop Direct and Omnicom Media Group UK.

Google and Innocent to lead key Performance Marketing 360 talks
March 05, 2020 by Staff

Google and Innocent to lead key Performance Marketing 360 talks

Campaign is hosting Performance Marketing 360 conference in Brighton in May.

Verizon Media and VIOOH sign seven-market outdoor deal
February 13, 2020 by Omar Oakes

Verizon Media and VIOOH sign seven-market outdoor deal

Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.

Wunderman Thompson strengthens Adobe offer with Xumak acquisition
February 13, 2020 by Omar Oakes

Wunderman Thompson strengthens Adobe offer with Xumak acquisition

Xumak will drive experience tech capability for WPP network in North America.

Brainlabs announces Hanapin as second acquisition in a week
February 11, 2020 by Omar Oakes

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Verizon launches first international 5G production lab in London
February 10, 2020 by Omar Oakes

Verizon launches first international 5G production lab in London

It offers live 5G-enabled environment where companies can develop and test 5G apps and experiences.

Facebook to shut down Audience Network for mobile sites
February 06, 2020 by Omar Oakes

Facebook to shut down Audience Network for mobile sites

Decision followers browsers' decision to block third-party advertising cookies used for tracking.

Croud nabs iProspect's Siviter for new lead ecommerce role
January 21, 2020 by Omar Oakes

Croud nabs iProspect's Siviter for new lead ecommerce role

Croud sees ecommerce on Google and Amazon as key growth areas over the next two years.

ICO eyes formal real-time bidding regulation after being 'ignored'
January 17, 2020 by Omar Oakes

ICO eyes formal real-time bidding regulation after being 'ignored'

Data watchdog threatens 'wider powers' as it continues to investigate RTB process.