Marketing Technology News, Articles & Analysis
Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK
Rowing ahead of the tide with Google's Matt Brittin
The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with
YouGov hits brands and agencies with 'world's largest globally consistent' dataset
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
There’s no metaverse... but it’s fun to imagine there is
In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse.
R/GA chiefs on getting its mojo back
The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got
You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
What's the next course for marketers now cookies are off the menu?
The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the
Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans
Hybrid models are being widely established across the industry, but a Campaign survey suggests that the office will retain its
Pinterest introduces Story Pins on the homepage in influencer push
The platform is expanding on its Stories feature with a carousel on top of the home feed.
Omnicom launches omniearnedID analytics platform
It’s designed to validate the impact of earned media on brand sales.
Amazon, Ben & Jerry's and more call for positive action as Biden sworn in
Companies took to social media to congratulate the incoming administration and encourage national unity.
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