Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 824 Results
Pinterest introduces Story Pins on the homepage in influencer push
January 26, 2021 by Sabrina Sanchez

Pinterest introduces Story Pins on the homepage in influencer push

The platform is expanding on its Stories feature with a carousel on top of the home feed.

Omnicom launches omniearnedID analytics platform
January 22, 2021 by Aleda Stam

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

Amazon, Ben & Jerry's and more call for positive action as Biden sworn in
January 20, 2021 by Sabrina Sanchez

Amazon, Ben & Jerry's and more call for positive action as Biden sworn in

Companies took to social media to congratulate the incoming administration and encourage national unity.

Why the humble QR code is enjoying a marketing revival
July 31, 2020 by Fayola Douglas

Why the humble QR code is enjoying a marketing revival

How a 26-year-old piece of tech has found itself back on-trend in a post-Covid world

It's time for advertisers to get a grip on their digital waste
June 04, 2020 by Sam Gaunt

It's time for advertisers to get a grip on their digital waste

Brands can take immediate steps to make savings, improve efficiency and enhance marketing performance.

Unruly appoints Alex Khan as first UK MD under new owner Tremor
May 28, 2020 by Omar Oakes

Unruly appoints Alex Khan as first UK MD under new owner Tremor

Khan will focus on strengthening company's offering as unified platform for cross-screen video media services.

Programmatic has huge problems, but the prize in fixing them is worth fighting for
May 07, 2020 by Omar Oakes

Programmatic has huge problems, but the prize in fixing them is worth fighting for

New ISBA/PwC report has highlighted a collective failure by the advertising industry.

Digital ad market not yet 'back to normal' but recent stability fuels optimism
May 04, 2020 by Omar Oakes

Digital ad market not yet 'back to normal' but recent stability fuels optimism

Cost of online ads plummeted in March...

Supertanker Google will charge ahead despite the coronavirus setback
April 29, 2020 by Omar Oakes

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

RTL rushes out programmatic TV buying platform
April 27, 2020 by Omar Oakes

RTL rushes out programmatic TV buying platform

VMP Connect will initially launch in four countries.