Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 144318 Results
ITV extends four-week AB deadlines into 2021
October 23, 2020 by Omar Oakes

ITV extends four-week AB deadlines into 2021

ITV said a trial period during the autumn, in which the standard nine-week deadlines were suspended, was “successful”.

Digital vigilantes call for print edition of D&AD Annual
October 23, 2020 by Emmet McGonagle

Digital vigilantes call for print edition of D&AD Annual

Campaign has been backed by Nils Leonard and Mark Denton.

Frobscottles all round: former OMG and BBC execs found creative shop Friendly Giants
October 23, 2020 by Emmet McGonagle

Frobscottles all round: former OMG and BBC execs found creative shop Friendly Giants

Agency working with Netflix, Virgin and BBC Studios.

Calvin Klein taps former Starbucks marketer as global CMO
October 23, 2020 by Staff

Calvin Klein taps former Starbucks marketer as global CMO

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

McDonald’s taps Stormzy, Jess Glynne and more for half-term entertainment
October 23, 2020 by Fayola Douglas

McDonald’s taps Stormzy, Jess Glynne and more for half-term entertainment

Sports, music and reading events will be hosted online.

Barclaycard and Global to host first event since lockdown
October 23, 2020 by Fayola Douglas

Barclaycard and Global to host first event since lockdown

Event will be for competition winners.

Coca-Cola’s marketing spend in Q3 remained 30% down year on year
October 23, 2020 by Simon Gwynn

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Pitch Update: Agencies shortlisted for TUI and Deliveroo global ad accounts
October 23, 2020 by Staff

Pitch Update: Agencies shortlisted for TUI and Deliveroo global ad accounts

Quaker Oats is also reviewing.

New-business rankings: 23 October 2020
October 23, 2020 by Staff

New-business rankings: 23 October 2020

Account moves this week.

Netflix unveils light installation for Over the Moon film release
October 23, 2020 by Fayola Douglas

Netflix unveils light installation for Over the Moon film release

Lanterns will be on display in London and Birmingham.