Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 261 Results
Direct website traffic is the most influential ranking factor: SEMrush

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to

Six trends brands should know about for 2018 and the tech they need to craft responses

Six trends brands should know about for 2018 and the tech they need to craft responses

What demands will consumers make of brands next year and what's out there in the tech world to help solve

5 questions brands need to ask before building a messaging experience

5 questions brands need to ask before building a messaging experience

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive

Exterion launches London's first fleet of digitally 'wrapped' geo-targeted buses

Exterion launches London's first fleet of digitally 'wrapped' geo-targeted buses

Exterion Media has launched London's first fleet of digitally "wrapped" geo-targeted buses with Google onboard as the first brand to

Google reveals doughnut shop to launch latest home assistant

Google reveals doughnut shop to launch latest home assistant

The Home Mini, Google's latest version of its home assistant, is the size of a doughnut. To celebrate its debut,

The industry needs to prepare for the 'epocalypse'

The industry needs to prepare for the 'epocalypse'

How are brands and agencies adapting to the gathering economic storm clouds, asks Chris Arnold, founder, Creative Orchestra.

How to build your emotional intelligence at work

How to build your emotional intelligence at work

On World Mental Health Day, in an era when executives are under growing pressure to bring their 'whole selves' to

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey

Why UK marketing tech startup People.io is calling on brands to let go of their data

Why UK marketing tech startup People.io is calling on brands to let go of their data

People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch: