Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 290 Results
Co-op claims industry first with online ads optimised for attention

Co-op claims industry first with online ads optimised for attention

New Google algorithm could help advertisers buy online media more effectively.

Samsung launches phones into space for 'selfies' campaign

Samsung launches phones into space for 'selfies' campaign

There's no above-the-line activity...

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

Why marketing effectiveness ought to undergo a revolution

Why marketing effectiveness ought to undergo a revolution

There is often a vast schism between what consumers say and what they actually do.

UK and US help drive global martech spend up 22% to reach £95bn

UK and US help drive global martech spend up 22% to reach £95bn

Creativity still favoured over strategy and data by half of brands.

The era of 3D brand content is now

The era of 3D brand content is now

Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.

O2 launches 'world's first live ad' powered by 5G

O2 launches 'world's first live ad' powered by 5G

Brand shot live ad during England's defeat of Argentina in Rugby World Cup.

Booming podcast market 'in danger of losing innocence'

Booming podcast market 'in danger of losing innocence'

There were lots of talent, diversity and frankness on show at IAB's first Digital Upfronts for podcasts.

Wisebuddah directors launch branded content audio production business

Wisebuddah directors launch branded content audio production business

Listen Entertainment acquires Wisebuddah's content team and assets.

Trainline's outdoor ads 'transform' into departure boards

Trainline's outdoor ads 'transform' into departure boards

Launch includes 'domination' at Waterloo station.