Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 270 Results
PepsiCo: 'It's not about in-housing. It's about upskilling'

PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Deliveroo: programmatic is 'most challenging' media for us

Deliveroo: programmatic is 'most challenging' media for us

Facebook and Google's 'walled gardens' are making it harder to measure programatic spend.

Apple buys CRM start-up DataTiger

Apple buys CRM start-up DataTiger

Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

IAB launches transparency FAQs to improve online ad buying

IAB launches transparency FAQs to improve online ad buying

Move aims to mitigate so-called 'tech tax'.

To boldly go where no brand has gone before

To boldly go where no brand has gone before

Most brands connect with their audiences visually but the rise of voice tech will shift the balance of power. To

We cannot miss our moment to influence the future of the web

We cannot miss our moment to influence the future of the web

Brands and marketers are at the coal face of the still-murky transaction on which the free web is built, explains

Experience marketing's marvellous medicine

Experience marketing's marvellous medicine

What are the keys to a successful piece of experience marketing? Should it be big - or clever - or

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

Direct website traffic is the most influential ranking factor: SEMrush

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to