Marketing Technology News, Articles & Analysis

Read the latest Marketing Technology News, Articles & Analysis at Campaignlive UK

Articles: 290 Results

October 21, 2019 by Omar Oakes

New Google algorithm could help advertisers buy online media more effectively.

October 16, 2019 by Omar Oakes

There's no above-the-line activity...

October 15, 2019 by Omar Oakes

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

October 15, 2019 by Patrick Fagan

There is often a vast schism between what consumers say and what they actually do.

October 14, 2019 by Ben Bold

Creativity still favoured over strategy and data by half of brands.

October 07, 2019 by Gracie Page

Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.

October 07, 2019 by Omar Oakes

Brand shot live ad during England's defeat of Argentina in Rugby World Cup.

October 04, 2019 by Omar Oakes

There were lots of talent, diversity and frankness on show at IAB's first Digital Upfronts for podcasts.

September 30, 2019 by Ben Bold

Listen Entertainment acquires Wisebuddah's content team and assets.

September 24, 2019 by Omar Oakes

Launch includes 'domination' at Waterloo station.

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