Marketing Technology News, Articles & Analysis

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Articles: 267 Results
Apple buys CRM start-up DataTiger

Apple buys CRM start-up DataTiger

Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

IAB launches transparency FAQs to improve online ad buying

IAB launches transparency FAQs to improve online ad buying

Move aims to mitigate so-called 'tech tax'.

To boldly go where no brand has gone before

To boldly go where no brand has gone before

Most brands connect with their audiences visually but the rise of voice tech will shift the balance of power. To

We cannot miss our moment to influence the future of the web

We cannot miss our moment to influence the future of the web

Brands and marketers are at the coal face of the still-murky transaction on which the free web is built, explains

Experience marketing's marvellous medicine

Experience marketing's marvellous medicine

What are the keys to a successful piece of experience marketing? Should it be big - or clever - or

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

Direct website traffic is the most influential ranking factor: SEMrush

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to

Six trends brands should know about for 2018 and the tech they need to craft responses

Six trends brands should know about for 2018 and the tech they need to craft responses

What demands will consumers make of brands next year and what's out there in the tech world to help solve

5 questions brands need to ask before building a messaging experience

5 questions brands need to ask before building a messaging experience

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive

Exterion launches London's first fleet of digitally 'wrapped' geo-targeted buses

Exterion launches London's first fleet of digitally 'wrapped' geo-targeted buses

Exterion Media has launched London's first fleet of digitally "wrapped" geo-targeted buses with Google onboard as the first brand to