Marketing Technology News, Articles & Analysis

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Google's EMEA boss Matt Brittin briefs journalists in Cannes about its "all-in" platform

Rowing ahead of the tide with Google's Matt Brittin

The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with

A colourful, stylised map of the world (Getty Images/Sorendls)

YouGov hits brands and agencies with 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

A woman wearing a VR helmet sits at her kitchen table with an open laptop on the side

There’s no metaverse... but it’s fun to imagine there is

In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse.

Image taken from an R/GA Vollebak campaign

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

Cartoon illustration showing two people discussing a new agency name

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Cookies

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

Most staff continue to work from home, but are increasingly returning to the office at least once a week. Getty Images

Campaign Future of the Office survey: Return to work gathers pace as agency bosses outline plans

Hybrid models are being widely established across the industry, but a Campaign survey suggests that the office will retain its

Pinterest introduces Story Pins on the homepage in influencer push

The platform is expanding on its Stories feature with a carousel on top of the home feed.

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

Amazon, Ben & Jerry's and more call for positive action as Biden sworn in

Companies took to social media to congratulate the incoming administration and encourage national unity.