Mobile Technology News, Articles & Analysis

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Three 'Real 5G' ads banned for being misleading

Three 'Real 5G' ads banned for being misleading

ASA banned work because consumers wouldn't understand how Three was justifying its superior 5G coverage.

Facebook accused of knowing 'for years' about inflated ad metrics

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

Campaign podcast: A working-from-home special

Campaign podcast: A working-from-home special

How is the industry adapting?

Reprise taps Neilson Hall as new EMEA ecommerce chief

Reprise taps Neilson Hall as new EMEA ecommerce chief

Hall previously ran ecommerce at Shop Direct and Omnicom Media Group UK.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Brainlabs announces Hanapin as second acquisition in a week

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Verizon launches first international 5G production lab in London

Verizon launches first international 5G production lab in London

It offers live 5G-enabled environment where companies can develop and test 5G apps and experiences.

Facebook to shut down Audience Network for mobile sites

Facebook to shut down Audience Network for mobile sites

Decision followers browsers' decision to block third-party advertising cookies used for tracking.

Brainlabs acquires SEO agency Distilled

Brainlabs acquires SEO agency Distilled

SEO was missing piece in Brainlabs' business.

Amazon and Google use Super Bowl to do battle over voice assistants

Amazon and Google use Super Bowl to do battle over voice assistants

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of