Mobile Technology News, Articles & Analysis
Read the latest Mobile Technology News, Articles & Analysis at Campaignlive UK
Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a
Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers
Khan will focus on strengthening company's offering as unified platform for cross-screen video media services.
New ISBA/PwC report has highlighted a collective failure by the advertising industry.
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Consumers want the sales funnel to become frictionless. And that's a problem for brands.
Ad verification will begin in US in summer and roll out globally in following years.
However, company still experienced significant decline in March as online ad sector reels from crisis.
Dentsu shop aims to serve advertisers joining up performance media activity with CRM.
New tool combines historical audience targeting data with technology that can identify residential IP addresses at scale and connect them
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