Mobile Technology News, Articles & Analysis
Read the latest Mobile Technology News, Articles & Analysis at Campaignlive UK
New Google algorithm could help advertisers buy online media more effectively.
Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
There's no above-the-line activity...
Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.
There were lots of talent, diversity and frankness on show at IAB's first Digital Upfronts for podcasts.
Launch includes 'domination' at Waterloo station.
Looking past the headlines of gaming, TV and souped-up iPhone cameras, there were nuggets of potential greatness for advertisers.
Evidence submitted to Ireland's data watchdog raises questions about Google's Authorized Buyers ad exchange.
Integral Ad Science report shows 'consistent decrease' for brand risk.
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
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