Mobile Technology News, Articles & Analysis

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Articles: 594 Results
Acast launches personalised podcast ads

Acast launches personalised podcast ads

First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.

Pokemon Slow: AR remains a supply looking for a demand

Pokemon Slow: AR remains a supply looking for a demand

Why didn't Pokémon Go begin an AR revolution in marketing?

Google criticised for 'selling ads to fraudsters'

Google criticised for 'selling ads to fraudsters'

Google has been criticised for allowing ads for fraudulent enterprises to be at the top of its search rankings.

EasyJet re-engineers booking experience for Instagram generation

EasyJet re-engineers booking experience for Instagram generation

Users can put an Instagram picture of a place into the easyJet app to find out the best flight options

Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices

Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices

UK ad revenue for 2018 now forecast at £68.4m by eMarketer, down from £104.8m earlier in the year.

Apple's new gadgets: why new notifications and AR are the real stars

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting

Digitas creates 'experience-led' global digital platform for F1

Digitas creates 'experience-led' global digital platform for F1

Formula One has launched a new global digital platform, including an updated website and app, created by Digitas.

Visual search: The natural evolution in how we search for information

Visual search: The natural evolution in how we search for information

Visual search is expected to be one of the dominant themes at this week's Dmexco 2018 in Cologne. Why does

The fast-growing femtech market will truly peak when it's just 'tech'

The fast-growing femtech market will truly peak when it's just 'tech'

Pelvic floor big data. Words I never thought I'd hear, yet alone write, says the Futuremade founder.

AI and 5G open up mobile ad opportunities

AI and 5G open up mobile ad opportunities

AI-powered phones and 5G connectivity threw open the doors to new ways of advertising for brands at Mobile World Congress