Mobile Technology News, Articles & Analysis

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Covid-19 is pushing AR forward with three major trends

Covid-19 is pushing AR forward with three major trends

Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers

Unruly appoints Alex Khan as first UK MD under new owner Tremor

Unruly appoints Alex Khan as first UK MD under new owner Tremor

Khan will focus on strengthening company's offering as unified platform for cross-screen video media services.

Programmatic has huge problems, but the prize in fixing them is worth fighting for

Programmatic has huge problems, but the prize in fixing them is worth fighting for

New ISBA/PwC report has highlighted a collective failure by the advertising industry.

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Start embracing new ad formats, because ecommerce is old news

Start embracing new ad formats, because ecommerce is old news

Consumers want the sales funnel to become frictionless. And that's a problem for brands.

Google to force advertisers to prove their identity

Google to force advertisers to prove their identity

Ad verification will begin in US in summer and roll out globally in following years.

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

Merkle retires Periscopix performance agency brand

Merkle retires Periscopix performance agency brand

Dentsu shop aims to serve advertisers joining up performance media activity with CRM.

Blis launches ad-targeting tool to reach stay-at-home households at scale

Blis launches ad-targeting tool to reach stay-at-home households at scale

New tool combines historical audience targeting data with technology that can identify residential IP addresses at scale and connect them