Mobile Technology News, Articles & Analysis

Read the latest Mobile Technology News, Articles & Analysis at Campaignlive UK

Articles: 622 Results
Co-op claims industry first with online ads optimised for attention

Co-op claims industry first with online ads optimised for attention

New Google algorithm could help advertisers buy online media more effectively.

Fortnite didn't need data to create a black hole sensation

Fortnite didn't need data to create a black hole sensation

Marketers need space to make mistakes and to not be shackled by short-term metrics and data.

Samsung launches phones into space for 'selfies' campaign

Samsung launches phones into space for 'selfies' campaign

There's no above-the-line activity...

The era of 3D brand content is now

The era of 3D brand content is now

Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.

Booming podcast market 'in danger of losing innocence'

Booming podcast market 'in danger of losing innocence'

There were lots of talent, diversity and frankness on show at IAB's first Digital Upfronts for podcasts.

Trainline's outdoor ads 'transform' into departure boards

Trainline's outdoor ads 'transform' into departure boards

Launch includes 'domination' at Waterloo station.

6 easy-to-miss creative takeaways from Apple's iPhone event

6 easy-to-miss creative takeaways from Apple's iPhone event

Looking past the headlines of gaming, TV and souped-up iPhone cameras, there were nuggets of potential greatness for advertisers.

Google accused of using 'GDPR workaround' to feed personal data to advertisers

Google accused of using 'GDPR workaround' to feed personal data to advertisers

Evidence submitted to Ireland's data watchdog raises questions about Google's Authorized Buyers ad exchange.

UK desktop display ad viewability breaks 70% barrier for first time

UK desktop display ad viewability breaks 70% barrier for first time

Integral Ad Science report shows 'consistent decrease' for brand risk.

Why advertisers can't afford to screw up 5G

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.